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Marketing Automation Manager Job Description
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Marketing Automation Manager Job Description Template
We are looking for a Marketing Automation Manager to join our marketing team and help us leverage the latest technology to automate our company’s marketing efforts, R&D the best solutions, and implement them. Your core responsibilities will revolve around setting up an efficient, streamlined marketing infrastructure and training our marketing team members on utilizing new solutions.
As a Marketing Automation Manager at [Company name], you will be tasked with implementing a new software stack, automating manual processes and workflows, and setting up performance measurement tools that will enable us to convert raw data into actionable insights.
Our ideal candidate must have expertise with marketing automation tools like Marketo and Salesforce Marketing Cloud, as well as proficiency with customer relationship management (CRM) software.
Responsibilities
- Be responsible for the company’s marketing automation software
- Create and implement digital marketing automation strategies to increase leads, improve campaigns, and build customer databases
- Create different automated campaigns based on our customer’s personas and customer life cycle
- Ensure our marketing automation campaigns aligns with industry best practices
- Research the ideal marketing automation tools to use to reach potential leads
- Utilizing customer relationship management (CRM) software for lead generation and sales
- Work with graphic designers and copywriters to create eye-catching materials for the target audience
- Review and analyze data to identify trends and create data-driven strategies for our marketing projects
Requirements
- At least 5 years of marketing automation experience
- Sound knowledge of using automation tools like Iterable, Marketo, Esponsys, Salesforce Marketing Cloud, and Mailchimp
- Knowledge of email automation technology
- Understanding of lead generation procedures and customer life cycle
- Proficient in audience segmentation
- Strong understanding of digital marketing techniques like A/B testing
- Deep knowledge of consumer psychology and behavior
- Ability to collaborate with team members from other departments
- Project management skills
- Flexibility to adapt to the ever-changing consumer behavior
- Analytical and driven by data metrics
Salary Ranges for Marketing Automation Managers
The salary of a Marketing Automation Manager depends on the individual’s experience, education, geographic location, and size of the company, among other factors. According to Glassdoor, the salary ranges for Marketing Automation Managers across the United States are as follows:
| City | Entry-Level | Median | Top 10% |
|---|---|---|---|
| San Francisco, CA | $99,000 | $141,000 | $201,000 |
| New York, NY | $68,000 | $106,000 | $166,000 |
| Seattle, WA | $55,000 | $115,000 | $240,000 |
| Dallas, TX | $53,000 | $90,000 | $155,000 |
| Los Angeles, CA | $52,000 | $91,000 | $159,000 |
| Portland, OR | $56,000 | $107,000 | $205,000 |
| Austin, TX | $45,000 | $92,000 | $190,000 |
| Atlanta, GA | $43,000 | $83,000 | $160,000 |
| Nashville, TN | $22,000 | $51,000 | $116,000 |
| Tampa Bay, FL | $32,000 | $64,000 | $129,000 |
Similar Roles to Marketing Automation Manager
While most of the job responsibilities and requirements for a Marketing Automation Manager are similar across companies, the specific duties, marketing software, industry, and experience requirements can vary from one organization to another.
To write an effective job description, it’s important to evaluate your company’s needs, identify the skills your ideal candidate needs to have, and tailor the job description according to such requirements. This will help you attract candidates who are the best fit for your company while deterring unqualified candidates from applying.
Need to fill other roles in your marketing team? Check out our job description templates for other roles and find the best candidates:
- Marketing Technology Manager
- Digital Experience Manager
- Digital Content Manager
- Ecommerce Marketing Manager
- Senior Marketing Manager
- Digital Media Manager
- Marketing Campaign Manager
- Marketing Project Manager
- Digital Analytics Manager
- Marketing Program Manager
- Senior Brand Manager
- International Marketing Manager
- Market Research Director
- Digital Sales Director
- Brand Manager
Get More Marketing Automation Manager Job Description Inspiration
Need more ideas to customize your job description? Check out job description examples from other companies that seek to hire Marketing Automation Managers on these job boards:
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