Digital Media Manager Job Description Template

We are looking for an experienced and goal-driven Digital Media Manager to develop and oversee the execution of our digital marketing strategies, as well as run the day-to-day operations and lead the marketing and communications teams. 

As a Digital Media Manager at [company name], you will be responsible for our digital marketing budget, and will be expected to set campaign objectives and KPIs and monitor the performance of our digital marketing initiatives. 

You will determine the right platforms for different types of content, spearhead paid advertising, manage content production, and fine-tune ongoing campaigns to boost engagement, brand awareness, and sales.

Our ideal candidate for this role is an experienced marketer with a strong background in content marketing, paid advertising, social media marketing, and email marketing. You must also possess excellent creative skills and be able to excel in a collaborative, fast-paced environment. 

Digital Media Manager Responsibilities

• Develop and oversee the implementation of digital media strategies that improve brand awareness, boost engagement, and drive conversions
• Establish priorities and set campaign objectives, budget, and relevant KPIs
• Conduct market research and competitor analysis to define realistic goals and identify more effective approaches to our digital marketing efforts
• Create guidelines for content production to ensure uniform brand messaging across all digital channels
• Run A/B tests and track campaign analytics and translate data into actionable insights that will help us optimize campaign performance and create more effective campaigns in the future
• Prepare reports on campaign performance, behavior trends, or online traffic metrics and present them to the rest of the team and senior leadership
• Manage and optimize internal processes using project management tools (Trello, Zoho Projects, or Asana) and other resources

Digital Media Manager Requirements

• 6+ years of experience in a senior role related to digital media/digital marketing 
• Proven experience with content marketing, social media marketing, and paid advertising 
• Deep understanding of analytics and data visualization tools (such as Google Analytics and Tableau) 
• In depth knowledge of using various social media platforms for business (Facebook, Instagram, YouTube, LinkedIn)
• Familiarity with content production, basic web design, and CMS solutions, including WordPress 
• Experience with collaborative project management tools, such as Trello, Monday, or Wrike 
• Ability to manage multiple concurrent projects and deliver high-quality results
• Capacity to lead, understand, and support diverse remote teams and resolve team-related issues 

Salary Ranges for Digital Media Manager

The salary for Digital Media Managers changes depending on a variety of factors, such as previous work experience, technical skills, tool proficiencies, and geographic location. According to Glassdoor, the average annual salary of Digital Media Managers varies across major U.S. cities as shown in the table below:

Similar Roles to Digital Media Manager

If you want to attract top talent and reduce the number of underqualified applicants, you should create a job description that is tailored to your company’s needs. Include key details about the role in your organization, such as exact day-to-day tasks and responsibilities, necessary tool proficiencies, previous work experience, and soft and hard skills required to excel in the rol. Apart from listing your “demands,” you should also highlight the benefits your company offers, as an incentive for top-performers to apply for the job. This can be anything from PTO and private medical insurance to performance-based bonuses and career advancement opportunities.

In some companies, Digital Media Manager may have a different title depending on the job specifics and hierarchy of the organization. Similar roles to a Digital Media Manager whose responsibilities largely overlap include:

1. Digital Media Associate Manager
2. Digital Marketing Manager
3. Digital Media Planner
4. Digital Media Officer

If a Digital Media Manager isn’t exactly what your business needs at this time, here are our ready-made job description templates for other related roles:

• PR and Social Media Manager
• Digital Communications Coordinator 
• Digital Marketing Executive
• Senior Digital Strategist
• Digital Media Specialist
• Digital Marketing Analyst
• Social Media Content Coordinator
• Digital Operations Manager
• Social Media Marketing Manager
• Digital Content Manager

Get More Digital Media Manager Job Description Inspiration

One of the best ways you can learn how to customize our template and fine-tune your job description is by looking at how other companies advertise their job vacancies. 

The following job boards contain excellent job description examples for the Digital Media Manager role:

1. Glassdoor
2. LinkedIn
3. Indeed
4. SimplyHired

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