International Marketing Manager Job Description Template
Our company is looking for an experienced International Marketing Manager to increase our global market share and improve international profits through well-thought-out campaigns.
You will be in charge of developing marketing strategies for products so that they meet international requirements. To make our plans of action influential on the global level, you will be analyzing the market and the competitors to develop stellar campaigns that cater to the target audience. You will also be reporting to the higher marketing management on a daily basis.
Our ideal candidate is comfortable making impactful decisions and has outstanding verbal skills since this position requires a highly professional level of business communication with international customers.
Monitoring market changes in the targeted parts of the world
Increasing brand awareness in target destinations
Adjusting marketing campaigns based on changing sales trends in particular countries
Tailoring brand messages to address different demographics
Adjusting our messaging and tone of voice to each social media platform
Analyzing large amounts of data to obtain actionable information that you’ll use for our marketing strategies
Researching local laws of the target countries and making sure the implemented strategies adhere to them
Bachelor’s degree in Marketing, Economics, or Business
3+ years of Marketing Management experience
Strong communication skills (proficiency in multiple languages is desirable)
Experienced in targeting the correct audience via social media by analyzing their demographics, interests, and behaviors
Analytical skills (must be able to derive useful data from extensive studies)
Salary Ranges for International Marketing Managers
You should be aware that the salaries of International Marketing Managers vary considerably depending on a number of criteria, including industrial niche, years of experience, type of contract, employment location, etc.
According to Glassdoor, here’s how much the role earns across the U.S.:
San Francisco, CA
New York, NY
Los Angeles, CA
Tampa Bay, FL
Similar Roles to International Marketing Manager
Marketing roles are needed within all industries, and companies mostly require a variety of Marketing Specialists with a wide-ranged spectrum of skills. As it is a highly collaborative field, the chances are for the responsibilities to overlap between roles. That is why writing a job description may become a challenging task.
To avoid confusion over similar roles, pay attention to the following when writing your international marketing job description:
Clarity—Since the line between two marketing roles may sometimes get blurry, it’s easy to get lost in wordy descriptions without providing actual information on what the role entails, so make sure to explain the daily tasks concisely
Tone—The candidates should get an impression your company’s a comfortable working place, but do not use humorous language if the actual atmosphere is more of a formal one as you may attract the wrong applicants
Benefits—Define what makes you stand out as an employer and mention all the perks, whether it’s a competitive salary or various development opportunities, such as workshops and seminars
In case you are not sure the job description of an International Marketing Manager is what suits your needs, check similar job description templates from our knowledge base, such as:
Get More International Marketing Manager Job Description Inspiration
To create a compelling job ad, the best practice is to compare it to those of other companies and see what strategies they used to describe similar positions. These International Marketing Managerjob description examples we found may come in handy: