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Content Strategist Job Description
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Content Strategist Job Description Template
We are in search of a skilled and enthusiastic web content expert to help us develop our long-term content strategy. As a Content Strategist, you will oversee the creation and refinement of a content plan informed by current and emergent market trends. This plan will be used by our content team to determine the ideal static and interactive content to help grow our organization’s presence and reach.
One of your priorities will be tracking best practices for content across our sector and ensuring our content team knows how to incorporate them into the blogs, case studies, podcasts, videos, and other pieces of content they produce. A successful Content Strategist will keep our company on the leading edge of the online marketing space.
Responsibilities
- Gain an in-depth understanding of our company’s culture and primary deliverables
- Determine how to promote our company and reach new clientele and partners through the dissemination of online content
- Develop a strategy to manage and optimize content
- Work with the content development team to ensure the strategy is understood and being followed
- Provide reports at regular intervals to the senior management team to demonstrate the performance of content in relation to identified benchmarks
- Research market trends to properly understand target customer personas
- Track, maintain, and improve content ROI
- Attend content-based meetings to provide guidance and receive input
Requirements
- Degree in English, Marketing, or Communications
- 10+ years of experience in Digital Marketing or a related field
- 3–5 years of experience contributing to the direction of a business’ marketing, branding, and content development
- Portfolio with 3–5 samples of work with associated proof of performance
- In-depth understanding of the best SEO practices
Salary Ranges for Content Strategists
To determine the salary of a Content Strategist, you must take into account various factors, including a candidate’s level of experience and education, additional skills, regional costs of living, and similar. As detailed by Glassdoor, salaries for this role can range from five to six figures, as follows:
| City | Entry-Level | Median | Top 10% |
|---|---|---|---|
| San Francisco, CA | $87,000 | $131,000 | $197,000 |
| New York, NY | $43,000 | $79,000 | $143,000 |
| Seattle, WA | $70,000 | $108,000 | $166,000 |
| Dallas, TX | $43,000 | $73,000 | $128,000 |
| Los Angeles, CA | $42,000 | $73,000 | $124,000 |
| Portland, OR | $62,000 | $103,000 | $172,000 |
| Austin, TX | $91,000 | $131,000 | $189,000 |
| Atlanta, GA | $60,000 | $94,000 | $147,000 |
| Nashville, TN | $88,000 | $143,000 | $197,000 |
| Tampa Bay, FL | $53,000 | $102,000 | $151,000 |
Are You Struggling To Attract the Right Type of Content Strategist?
A key factor in the success of your recruitment process is how specific your job description is. Writing the best possible job description is a matter of tailoring it to your organization’s needs. Many modern web-based positions—such as Content Strategist—can be too vague on their own. Content strategy overlaps with a number of standard business departments, and so, if you don’t hone in on your specific need, you won’t be able to ask for the right candidate.
Make sure to carefully evaluate what you expect the eventual hire to do in this job. Whether it’s more about marketing processes or online settings will help you laser-focus your job ad.
Consider the way these three types of Content Strategist differ:
- Content Marketing Strategist—Responsible for how content is used, a content specialist that’s concerned primarily with marketing isn’t going to need as much writing or editorial experience. Someone in this position will need to understand how to convert leads to prospects via best marketing practices
- Digital Content Strategist—Overseeing the use of content in online settings, a Digital Content Strategist will need extensive experience with new media. They will require hands-on skills with websites, social media, YouTube, and similar platforms in order to strategize your digital content effectively
- Senior Content Strategist—For larger organizations, it can help to develop a hierarchy to the content strategy team. Senior Content Strategists will be responsible for overseeing the work of Junior and Intern Content Strategists
Similar Roles To Content Strategists
Did you just realize you don’t need a Content Strategist after all? Find the specific type of content professional you need with these job description templates:
| Content and Communications Manager | Web Merchandising Content Coordinator | Content Delivery Manager |
|---|---|---|
| Content Curator | Senior Content Marketing Manager | Communications Content Manager |
| Chief Content Officer | Content Quality Analyst | Content Marketing Manager |
Our Favorite Content Strategist Job Descriptions
Looking for a little inspiration for your Content Strategist job description? See how your competition sells their brands by checking out various job description examples on the following job posting websites:
Hiring Better, More Affordable Content Strategists
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