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Social Media Content Strategist Job Description
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Social Media Content Strategist Job Description Template
We are looking for an experienced Social Media Content Strategist who will create strategies and campaigns for our socials and oversee our Marketing team’s efforts
As our Strategist, you will be in charge of creating everything from general frameworks to individual post briefs for our Copywriters and Content Writers.
In this role, you’ll use your expertise in social media to define content requirements and create project goals. During a project’s life cycle, you will consistently analyze its performance and adapt our strategy based on the results.
Responsibilities
- Manage and ensure the quality of content on our company’s and clients’ social media accounts
- Create briefs and guidelines for our content and copywriting team
- Communicate with our clients to ensure the use of the right tone and messaging
- Develop, implement, and adapt marketing strategies
- Create frameworks for communication with target audiences
- Manage marketing budgets and optimize expenditures
- Follow advertising news and implement new trends
- Analyze campaign metrics and adapt accordingly
Requirements
- Bachelor’s degree in English, Marketing, or a related field
- 7+ years of experience in social media content development
- Fluency in written and oral English
- Superb analytical and client management skills
- Experience in managing accounts on different social media platforms
- Proven experience with managing paid and organic advertising campaigns
- Knowledge of SMM tools, such as Facebook Ads Manager
- Copywriting experience is a plus
Salary Ranges for Social Media Content Strategists
Before you decide on the salary you’ll offer to your Social Media Content Strategist, you’ll need to think about a variety of factors, such as your company’s size and location, the industry, contract length, the employee’s experience, and so on.
Take a look at the average annual salaries for Social Media Content Strategists according to Glassdoor:
| City | Entry-Level | Median | Top 10% |
|---|---|---|---|
| San Francisco, CA | $46,000 | $73,000 | $118,000 |
| New York, NY | $42,000 | $63,000 | $95,000 |
| Seattle, WA | $40,000 | $62,000 | $95,000 |
| Dallas, TX | $31,000 | $54,000 | $94,000 |
| Los Angeles, CA | $38,000 | $57,000 | $85,000 |
| Portland, OR | $36,000 | $53,000 | $80,000 |
| Austin, TX | $26,000 | $47,000 | $85,000 |
| Atlanta, GA | $34,000 | $56,000 | $90,000 |
| Nashville, TN | $29,000 | $46,000 | $73,000 |
| Tampa Bay, FL | $28,000 | $46,000 | $76,000 |
Make Sure Your Job Ad Fits the Position You’re Offering
The first step to writing a job description is ensuring that it’s the exact match for your needs. Copy-pasting a description without any customization will lead to a plethora of underqualified applicants, and you’ll have to spend time weeding them out.
You need to be as specific as possible with both requirements and responsibilities. If you want your Social Media Content Strategist to have experience as an SEO Specialist, you need to be clear on that.
It’s also important to make sure that a Social Media Content Strategist is what you need—not something similar. These Strategists need to have knowledge of every step of a social media marketing project. They work on all the details—from conceptualization to execution.
You should hire a Social Media Content Strategist if you need someone to manage editorial calendars, create guidelines and briefs, and have a hands-on approach throughout the entire lifecycle of a project.
Similar Roles to Social Media Content Strategists
Need to hire similar roles? Take a look at our other job description templates:
- Content Strategist
- Social Media Editor
- Social Media Content Review Analyst
- Content Strategy Director
- Pharma Content Strategist
- Social Media Content Development
- Social Media Copywriter
- Digital Content Administrator
- UX Content Strategist
- Social Media Content Creator
- Director of Content and Social Media for SaaS company
- Web Content Administrator
- Junior Content Strategist
- Sports Social Content Manager
- Social Media Content Manager
- Content Management System Administrator
Get More Social Media Content Strategist Job Descriptions Inspiration
The best way to make your brand stand out and sound appealing is to check out what job descriptions other companies use for the same or similar role. Here are some job description examples for your Social Media Content Strategist ad:
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