Digital Media Planner Job Description Template

Our company is looking for an experienced Digital Media Planner to help us develop and incorporate digital media campaigns across all platforms.

Candidates must possess at least 4 years of experience in digital marketing and demonstrate the ability to create data-driven reports.

The chosen candidate will cooperate closely with our content, marketing, and sales departments to execute digital media strategies and attain marketing space.

The Digital Media Planner will collaborate with the marketing department to create a content publishing calendar and buy digital marketing space. The position also requires preventing any delays in publishing and optimizing paid campaign budgets.

The ideal applicant should have a proven track record of successful digital media campaigns, deep understanding of digital media marketing, SEO, and keyword research. They should also be capable of identifying winning digital media trends.

As our employee, you will receive [list benefits].

Responsibilities

• Devise and implement digital media publishing calendar for multiple channels and platforms
• Develop paid SEM campaigns and manage campaign budget
• Establish realistic KPIs and provide timely recommendations on their adjustments
• Track and analyze the results of our digital campaigns
• Create data-driven reports for our CEO and stakeholders and propose action based on them
• Monitor market trends and identify new advertising opportunities

Requirements

• Bachelor’s degree in Communication, Marketing, or a related field
• 4 years of experience in digital media planning or digital marketing
• Excellent understanding of Google Analytics
• Knowledge of on-page and off-page SEO and SEM
• Experience with PPC campaigns and social media advertising
• Good organizational skills and strong presentation and communication skills

Salary Ranges for a Digital Media Planner

The salaries of a Digital Media Planner vary based on location, the employee’s experience and education levels, type of contract, range of responsibilities, and many other factors.

According to Glassdoor, these are average Digital Media Planner salaries across the United States:

Similar Roles to a Digital Media Planner

You should be as specific and accurate as possible when writing a job description for a Digital Media Planner. 

The more transparent your job ad is, the more chances you have of attracting the most qualified talent for this role. Detailed job descriptions deter unqualified applicants, making it clear what requirements candidates have to meet to be considered.

When writing a job description for the Digital Media planner role, try and:

• Define the job role and responsibilities down to the last detail
• Provide insight about your company’s mission and objectives

Many companies hire employees for the position that’s essentially Digital Media Planner but title it differently, including Digital Marketing Planner and Digital Planner. You can adapt the title of the role as well to ensure candidates know exactly what you’re looking for.

Check out other templates for roles similar to Digital Media Planner:

You can use Workello’s database of job description templates for any role your content team needs.

• Digital Marketing Assistant
• Digital Marketing Director
• Digital Marketing Strategist
• Social Media Marketing Analyst
• Digital Marketing Consultant
• Digital Media Developer
• Digital Marketing Specialist
• Marketing Analyst
• Digital Media Specialist
• Digital Media Supervisor
• Digital Marketer
• Digital Media Manager

Get More Digital Media Planner Job Description Inspiration

If you’re looking for ways to make your job description stand out, you can look at how other companies have gone about it. Read through several job description examples and see how you can promote your company better.

Check out the following websites to find many job descriptions for Digital Media Planner:

1. Glassdoor
2. LinkedIn
3. Monster
4. Indeed

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