Fashion Marketing Manager Job Description Template

We are looking for a creative and dedicated Fashion Marketing Manager to plan, develop, and oversee the execution of digital promotional activities for our fashion brand. Your main responsibility in this role will be to lead the social media team in the ideation, creation, and publishing of promotional content aimed at engaging and growing our audience on relevant digital platforms. 

As a Fashion Marketing Manager, you will be responsible for ensuring our content aligns with the company’s values, culture, messaging, and brand identity to promote a positive public image and increase brand awareness. 

Our ideal candidate for this role possesses great communication and organizational skills, with extensive knowledge of digital marketing strategies and social media platforms.

Fashion Marketing Manager Responsibilities

• Lead our marketing and social media team in the development and implementation of social media campaigns 
• Assist in the ideation and creation of promotional content for the company’s website and social media accounts (Facebook, Instagram, TikTok, and YouTube) 
• Lead meetings with other team members and provide feedback and recommendations on campaign-related processes and strategy
• Prepare speeches, press releases, and reports for the Marketing Director
• Review all social media content and ensure it aligns with company values and messaging 
• Coordinate collaborations between the company’s internal marketing and social media teams and external social media creators and influencers
• Utilize relevant tools to create reports on the performance of our social media content and campaigns
• Keep in touch with current and upcoming trends and innovations in fashion and the social media landscape and adjust our content strategy accordingly

Fashion Marketing Manager Requirements

• At least 3 years of experience in a marketing management role
• Strong background in digital/social media marketing in the fashion industry
• Proven track record of delivering innovative social media campaigns that drive long-term results
• Working knowledge of Google Analytics and relevant social media ads managers
• Strong written and verbal communication skills
• Attention to detail and a good eye for visual aesthetics and design

Salary Ranges for Fashion Marketing Manager

The salary for a Fashion Marketing Manager may vary depending on the size of the company, the candidate’s prior work experience, education level, and industry-specific knowledge. Apart from this, the location of the company also affects the amount these professionals can make. 

According to Glassdoor, here is how the salary fluctuates across various U.S. cities: 

Similar Roles to Fashion Marketing Manager

A job description should be perfectly customized to fit the company’s needs and requirements for the role. You should include the specific skill sets, experience, and any other qualifications needed for the job in your company. Make sure to emphasize experience in the fashion industry as one of the key requirements—otherwise you’ll receive dozens of applications from talented marketing managers who know little to nothing about the fashion industry and won’t be a good fit for your company. 

Being super-specific attracts top-performers and discourages underqualified candidates from applying, saving hiring managers valuable time and effort.

The exact job title of a Fashion Marketing Manager may vary from company to company. While some organizations may refer to their Fashion Marketing Manager as Fashion Marketer, Fashion Social Media Content Creator, or Fashion Advertising Manager, the core duties of the role usually remain the same.

If you need to fill other related positions in your company, check out the job description templates for similar roles in the table below:

• Fashion Creative Director
• Fashion Marketing Intern
• Fashion Public Relations Specialist
• Social Media Marketing Assistant
• Content Marketing Associate
• Social Media Community Manager
• Fashion PR Director
• Marketing Campaign Manager
• Fashion Copywriter
• Multimedia Marketing Specialist

Get More Fashion Marketing Manager Job Description Inspiration

To tailor your job description to your company’s needs, you should look at how other businesses create their job ads for similar positions. Here are a few popular job boards where you can find job description examples by various companies in this industry:

1. Indeed
2. Glassdoor
3. LinkedIn
4. SimplyHired

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