Social Media Marketing Assistant Job Description Template

Our company is looking for a Social Media Marketing Assistant to grow our company’s digital presence by crafting engaging content for our Facebook/Instagram/Twitter/LinkedIn pages [choose one or more relevant platforms]. 

Apart from creating engaging social media posts, your responsibilities in this position will include brainstorming social media campaigns in collaboration with our Social Media Marketing Manager, developing and implementing those campaigns, and analyzing their performance. 

To be successful in this role, you must have excellent organizational, time-management, communication, and networking skills. 

Social Media Marketing Assistant Job Responsibilities

• Producing, scheduling, and publishing various types of content (text, video, and graphic) on the company’s social media accounts
• Running Facebook Ads campaigns
• Analyzing the most recent social media trends to get innovative ideas for new social media marketing campaigns
• Using analytics tools to gauge the performance of our social media campaigns
• Creating and submitting reports about the company’s social media performance to your senior team members
• Communicating with customers via social media channels by responding to their messages and solving potential dilemmas related to the clients’ brands/products

Social Media Marketing Assistant Job Requirements

• Bachelor’s/Master degree in Business, Marketing, Media Communications, Graphic Design, or any other related field
• Solid portfolio demonstrating prior experience with managing social media accounts/creating social media content
• Expert knowledge of social media platforms (Facebook, Twitter, Instagram, Pinterest)
• Deep understanding of social media metrics and KPIs
• Rock-solid analytical skills
• Outstanding verbal and written communication skills
• Basic understanding of SEO and PPC (Pay-per-Click) marketing

Salary Ranges for Social Media Marketing Assistants

One of the crucial pieces of information you want to include in your job description is the salary amount. You can determine it based on multiple factors, such as location, employee’s experience, their knowledge level, type of contract, etc.

Here is a table showing salary ranges for all expertise levels, according to Glassdoor:

Similar Roles to Social Media Marketing Assistant

To catch the attention of the best candidates, your Social Media Marketing Assistant job ad must be customized to align with the needs of your company. This means it must contain as much information about the role in question as possible and set out clear expectations. 

Writing a job description that doesn’t meet these standards may lead to an increased number of candidates who don’t have the necessary skills and experience to be successful in the role. Being super-specific saves you a ton of time you’d otherwise waste on evaluating dozens of unsuitable candidates. 

Here are some tips for making your job description more specific:

• Specify the social media platforms a new expert will be working on
• Explain what field your company operates within
• State what type of social media content the Social Media Marketing Assistant you hire should handle
• Mention the employee benefits offered by the company, such as paid time off, bonuses, or health insurance

Does the Social Media Marketing Assistant role not match your company’s needs at the moment? We offer you various job description templates that will help you compose solid ads for various similar positions, including the ones listed in the table below:

• Social Media Marketing Coordinator
• Social Media Marketing Analyst
• Social Media Marketing Intern
• Social Media Marketing Manager
• Digital Marketing Analyst
• Digital Media Planner
• Director of Digital Strategy
• Chief Digital Officer
• Digital Marketing Specialist
• Digital Marketing Apprentice
• Digital Experience Manager
• Digital Media Supervisor

Get More Social Media Marketing Assistant Job Description Inspiration

Having trouble writing an original and comprehensive Social Media Marketing Assistant job ad or lacking job description ideas? If that’s the case, it’s best to rely on job offers posted by other companies and check out their ad structure and content. Check out Social Media Marketing Assistant job description examples of other companies and get the inspiration you need to fine-tune the template above and put together a killer job ad:

1. LinkedIn
2. ProBlogger
3. Indeed
4. Monster
5. Glassdoor

Hire Better, More Affordable Marketers

Successful marketers are also excellent writers. They must have the ability to write powerful, engaging, persuasive copy that will entice the reader to take the desired action. That’s why we believe it’s important to test a marketer’s writing skills.

Workello makes finding and hiring better, more affordable writers, editors, and marketers a breeze.

1. Signup for a free Workello account and launch your automated, pre-configured hiring funnel in less than 3 minutes.
2. Post your job ad across Monster, Indeed, LinkedIn, Facebook, ProBlogger, and all your other hiring channels and link to your Workello job ad.
3. Watch all of your candidates, from all of your hiring channels stream into your Workello dashboard.
4. Reject, test, invite to interview, or send writing candidates offers in one-click.
5. Workello’s automated testing helps filter out bad candidates with good portfolios.
6. Every action you take in Workello triggers an automated email, moving candidates through your hiring process with less effort.
7. Every candidate has a live status page that tells them where they are in your hiring process and what to expect next – reducing transactional questions.​

Your job description, candidate emails, and automated tests are all pre-configured! Sign up for Workello now and start accepting new marketing candidates in less than 3 minutes.