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Integrated Marketing Manager Job Description
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Integrated Marketing Manager Job Description Template
We are searching for an Integrated Marketing Manager to join our company. You will lead the marketing development strategy, its implementation, and integration. You will be responsible for developing and overseeing the implementation of campaigns that will integrate advertising, PR, sales, and social media marketing.
As an Integrated Marketing Manager, you are required to have excellent communication and analytical skills to be successful in the role. You should also have at least three years of experience in the same or similar roles and a proven track record of successful integrated marketing projects and campaigns.
Responsibilities
- Shape the strategic and execution vision for Marketing and Brand communications across markets
- Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
- Lead the sales and marketing team to brainstorm new marketing ideas for digital and social media
- Ensure that all marketing activities are aligned with the marketing campaign and strategy
- Research and monitor market trends and data to find opportunities to increase our sales
- Analyze marketing data to identify issues and develop solutions to fix them
Requirements
- Bachelor’s degree in Marketing, Communications, or any similar field
- 3–4 years of experience in Advertising, Public Relations, or Marketing
- Experience working as a Marketing Manager or a similar managerial role
- Expertise in strategy development of marketing campaigns
- Strong communication, presentation, and leadership skills
- Ability to manage complex and multi-channel campaigns
Salary Ranges for Integrated Marketing Managers
Salary ranges for Integrated Marketing Managers vary depending on the education level of the candidate, the years of experience they have in the industry, and the state they live in. According to Glassdoor, the average annual salary for Integrated Marketing Managers across the United States is as follows:
| City | Entry-Level | Median | Top 10% |
|---|---|---|---|
| San Francisco, CA | $90,000 | $124,000 | $171,000 |
| New York, NY | $66,000 | $106,000 | $172,000 |
| Seattle, WA | $84,000 | $112,000 | $150,000 |
| Dallas, TX | $64,000 | $100,000 | $158,000 |
| Los Angeles, CA | $67,000 | $98,000 | $142,000 |
| Portland, OR | $88,000 | $124,000 | $175,000 |
| Austin, TX | $72,000 | $102,000 | $146,000 |
| Atlanta, GA | $58,000 | $92,000 | $145,000 |
| Nashville, TN | $49,000 | $76,000 | $117,000 |
| Tampa Bay, FL | $58,000 | $79,000 | $109,000 |
Similar Roles to Integrated Marketing Managers
If you want to write a decent job description, you need to ensure that it accurately defines the requirements and responsibilities of the position. Potential candidates need to know what their role in your company is going to be and what qualifications and skills you expect from them. If you create a generic job description, you will end up attracting candidates that are not qualified for the job.
Integrated Marketing Managers have specific responsibilities and can often be confused with other similar roles, such as:
- Marketing Manager—Responsible for creating a marketing strategy to promote the products and services of a company
- Influencer Marketing Manager—Concerned with managing the operations of a brand’s influencer marketing campaigns
- Product Marketing Manager—Responsible for creating effective marketing strategies to promote an organization’s products to the target audience
Check out the table below for various job description templates that you might find useful if you’re looking for roles similar to Integrated Marketing Manager:
- Marketing Manager
- Senior Content Marketing Manager
- Content Marketing Manager
- Influencer Marketing Manager
- Senior Product Marketing Manager
- Senior Marketing Manager
- Customer Marketing Manager
- Partner Marketing Manager
- International Marketing Manager
- Performance Marketing Manager
- eCommerce Marketing Manager
- Channel Marketing Manager
- Database Marketing Manager
- Interactive Marketing Manager
Get More Inspiration for Your Integrated Marketing Manager Job Description
If you need inspiration for customizing your job ad and selling your company to potential candidates, check out the following examples from top hiring platforms:
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