PR and Social Media Manager Job Description Template

We are searching for a PR and Social Media Manager to execute integrated PR and social media initiatives, supporting our company’s overall media strategy. Your main responsibilities will include establishing media lists, pitching stories to the media, managing social media communities, and developing marketing communication plans to increase brand awareness, maintain a favorable public image of our brand, and draw in more clients/customers/users.

Joining a team of dedicated PR & Communications professionals, you will be in charge of ensuring that all media engagement activities are in line with the company’s overall marketing and branding strategies and reflect business and corporate priorities. 

To excel in this role, you should be a strategic thinker and boast excellent communication skills. Extensive working experience in PR and social media management for business purposes is a must, as well as a Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.

Responsibilities

• Planning, developing, and executing media communication strategies and influencer marketing programs in accordance with the company’s business objectives
• Communicating outcomes and results of the company’s media relations initiatives to the company leadership
• Mentoring Public Relations professionals by teaching them about the best PR practices and helping them gain a better understanding of the communication industry
• Creating social media content strategies to increase brand awareness and boost community engagement
• Preparing press releases and media materials for distribution to local, regional, and national media
• Staying up-to-date with innovations and updates of social media platforms and researching popular content ideas 

Requirements

• Demonstrated experience creating and implementing effective media and communications strategies
• Extensive experience managing social media for business purposes
• Bachelor’s or Master’s degree in Public Relations, Communications, Marketing, or a related field
• In-depth knowledge of Public Relations, social media marketing, influencer marketing, branding, SEO, SEM, and paid advertising
• Excellent communication and organizational skills

Salary Ranges for PR and Social Media Managers

The salary of a PR and Social Media Manager varies widely depending on their level of education, experience, expertise, contract length, and location. The following table shows average wages for PR and Social Media Managers in ten major U.S. cities, according to Glassdoor:

Similar Roles to PR and Social Media Manager

If you want to attract and hire top applicants, you should be super-specific when creating your job description. Make sure to list all the qualifications a potential new hire must possess and all the responsibilities they will have as a PR and Social Media Manager in your company. This way, you’ll save time reviewing applications from people who either lack the core competencies to be successful in the role or aren’t a good fit for your company.

The exact job title of a PR and Social Media Manager may vary from company to company—some businesses may refer to their PR and Social Media Manager as Communications and Social Media Director. However, the core responsibilities of the role remain the same.

If you’re hiring for other PR & Communications positions, check out job description templates for similar roles in the table below:

• Digital PR Specialist
• Social Media Communications Director
• Public Relations Specialist
• Public Relations Account Manager
• Public Relations Manager
• Public Relations Officer 
• Social Media and Communications Assistant
• Director of Public Relations
• Public Relations Coordinator 
• Public Relations Analyst

Get More PR and Social Media Manager Job Description Inspiration

A great way to get some inspiration when creating your job ad is to look at how other companies sell themselves when hiring PR and Social Media Managers. You can find some excellent job description examples on the following hiring platforms:

1. Glassdoor
2. Indeed
3. SimplyHired
4. Totaljobs

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