What Is a Real Estate Virtual Assistant for Cold Calling?

Real estate VAs for cold calling provide telemarketing support to a real estate agency by cold-calling potential clients and introducing them to the service the agency provides. 

Virtual Assistants are remote contractors who provide a wide range of services, independent of location, and prioritize their working hours as per your business needs. Unlike an in-house employee who may need training, cold calling VAs specializing in real estate already have the necessary industry-specific knowledge and come with a diverse set of skills. As a result, they not only provide administrative support but also manage specific tasks, including:  

1. Optimizing and updating a cold calling script
2. Addressing queries from your customers
3. Making outbound calls to potential prospects

The main reasons for hiring a VA boil down to:

• Outsourcing administrative tasks so you can focus on scaling your business—VAs manage administrative tasks on your behalf so you can invest your time and resources on core activities that help scale your business, such as negotiating and closing real estate deals

• Getting access to a global talent pool—VAs work independent of location, giving you the opportunity to approach candidates from around the world. As a result, you can hire a qualified VA with various skill sets at any price point

• Generating new leads and improving sales conversions—Real Estate Virtual Assistants will know how to pitch the services your agency is offering. Most of them have several years of experience in sales and know the real estate industry like the palm of their hand, so they’ll help you generate new leads consistently. They can also answer prospects’ queries in real time, increasing the chances of a conversion

What Does a Real Estate Virtual Assistant for Cold Calling Do?

Real Estate VAs can perform a range of tasks, depending on the needs of your business. The ones who specialize in cold calling typically take on the following duties: 

• Helping with administrative tasks—Your real estate VA can handle clerical tasks, such as managing your calendar and client database, assisting with property research, and setting up meetings or appointments with prospective leads
• Handling your emails and follow-ups—Your VA will respond to client queries and handle all email and phone correspondence. This includes addressing every question your prospect may have regarding the estate’s location, property value, amenities, etc.
• Providing cold calling services—Your real estate VA will have excellent communication and sales experience to engage with prospective leads, “sell” them on your agency’s services, and acquire necessary details, such as their name, email, and phone number
• Assisting with lead nurturing—A real estate VA will help you generate and nurture leads, manage follow-ups via email, and qualify potential leads by checking if the prospect’s real estate needs align with your services
• Optimizing the cold calling script—A real estate VA who has call center experience will gather valuable insights from every call they make with a prospective lead. They will change the cold calling script as per the feedback they receive
• Managing your customer base—VAs who provide telemarketing services are also proficient in one or more CRM (Salesforce, Zoho, or similar). They use such tools for managing your client base, such as recording the client’s feedback on a call or using integrations to gather all customer data in one place that’s secure and properly organized on the platform’s dashboard

How Much Does it Cost to Hire a Cold Calling Virtual Assistant?

With a Real Estate VA for Cold Calling, you get a seasoned telemarketer who understands your business needs. Since there are many types of Virtual Assistants, the cost of hiring a VA depends on the scope of work and number of hours dedicated to complete the assigned tasks. 

While determining the salary for a Virtual Assistant, you need to consider the candidate’s work experience, level of expertise, industry-specific knowledge, and cost of living in their respective locations. According to ZipRecruiter, the average pay grade for a Cold Calling VA in the United States is $51,899. 

Hiring a virtual assistant can be an affordable solution for realtors who don’t require a full-time employee. By outsourcing cold calling services to a VA, you’ll:

• Reduce your overhead costs—They manage the grunt work for an organization at half the cost since they pay for their own equipment and office space

• Pay only for the hours worked—They charge only for the hours that go into finishing a project so you don’t have to handle any other expenses (PTO, sick days, insurance, etc.)
• Increase your efficiency—They can handle tedious and mundane tasks which frees up your time, allowing you to focus on crucial aspects of your business

Expert Tips on Hiring a Real Estate Virtual Assistant for Cold Calling

Real Estate Cold Calling VAs can take on several tasks to ease the workload for your in-house team. But it isn’t easy to attract, identify, and contract qualified candidates in an instant. You need someone reliable, with extensive experience in the industry, who doesn’t need to be micromanaged and will reliably generate new leads for your business.

If you need help finding a reliable Cold Calling VA to drive your telemarketing efforts and practices, here are a few tips to help you get started:

1. Customize your job description—Tailor your job description to your business needs by specifying your requirements in detail. Your job post should include a list of responsibilities you expect your new hire to take over. Doing so ensures you deter unqualified candidates from applying and only receive applications from candidates who have the required skills and work experience
2. Screen and test multiple candidates—Don’t hire a VA based on their profile or low rates alone. Test every candidate to ensure they have the necessary skills (excellent command of the English language and a vast vocabulary), and that they are a good fit for your agency. As a result, you won’t have to waste time or effort micromanaging your new hire and won’t risk losing potential candidates because they’re frustrated with a VA who speaks poor English or doesn’t know enough about the real estate market
3. Automate your hiring process—Set up an automated hiring funnel with Workello and speed up your hiring process! Doing so will help you monitor the candidate’s progress across different stages of your hiring funnel in a more organized fashion. You can access every application from your unique Workello dashboard, and evaluate, test, reject, or interview candidates, and even extend offers by simply selecting the appropriate option from a drop-down menu

Hire a Reliable Cold Calling Virtual Assistant Faster

You can think of Workello as the perfect virtual hiring assistant. Our fully automated hiring funnel is the product of countless hours, over $100,000, and dozens of iterations. With Workello, you can automate testing, scheduling, and email correspondence with candidates so you can focus on scaling your business and maximizing revenue.

Here’s how Workello makes hiring Real Estate Virtual Assistants for Cold Calling a breeze:

1. Signup for a free Workello account and launch your automated, pre-configured hiring funnel in less than 3 minutes
2. Post your job ads across LinkedIn, Monster, Facebook, Indeed, and all your other hiring channels and link to your Workello job ad
3. See all your candidates in a single, unified Workello dashboard, regardless of which hiring channel they applied from
4. Reject, test, interview, and send offers to Real Estate Virtual Assistants with a single click
5. Filter out unqualified candidates with Workello’s built-in testing feature
6. Trigger automated emails and move candidates through your hiring funnel simply by changing their status from a drop-down menu
7. Minimize transactional questions by enabling candidates to see a live status page that tells them exactly which stage of your hiring funnel they are in

Don’t waste hundreds of hours looking for a perfect Cold Calling Virtual Assistant that’s supposed to save you valuable time. Set up a fully automated hiring funnel with Workello, cut your hiring costs by 50%, and start accepting ideal candidates today!

Sign up now and review 5 Real Estate VA Cold Calling tests for free.