What Is a Virtual Lead Generation Assistant?

A Lead Generation Virtual Assistant is an independent contractor who uses various marketing channels to acquire a consistent number of qualified leads for a company. 

Virtual Assistants are valuable assets for any company because they have the digital marketing expertise and the business acumen to define the goals of your lead generation process, create lead magnets and landing pages, and set up an efficient lead generation funnel. Besides identifying your target market, they can help you understand what motivates your leads towards a purchase and can help streamline every aspect of lead generation—from the free offer you’ll use for lead capture to the CTAs (Calls-to-Action). They can also assist with lead segmentation and nurturing, and help increase conversions by utilizing a CRM like Salesforce. 

Another benefit of hiring a VA is that you get access to a global talent pool, so you can hire remote professionals from anywhere in the world at virtually any price point. Plus, all overhead expenses that come with a full-time employee (paid leave, sick days, professional tax, medical insurance) are non-existent with a VA. The only cost associated with hiring a VA is the rate they charge since you’re only paying them for the hours worked and aren’t required to provide any benefits most full-time employees are entitled to.

What Does a Virtual Lead Generation Assistant Do?

Virtual Assistants for Lead Generation work on a variety of tasks depending on the company’s business needs. Virtual Assistants provide a wide range of services, but the responsibilities of a Lead Generation VA typically come down to:

• Lead Generation—Skilled Virtual Lead Generation Assistants can handle every task throughout all the different stages of lead generation. They use different channels to connect with consumers (cold calling, email, or social media) and convert them into potential leads. They also assist with setting up an automated lead generation funnel and writing and publishing website content and copy that converts readers into subscribers
• Reporting & Analysis—Lead Generation VAs support strategic planning and execution of lead generation activities by researching the target market and providing insights on consumer trends. They also determine campaign KPIs and monitor lead quality to help increase chances of conversion across your sales funnel
• Database Management—Virtual Lead Generation Assistants are experienced marketers with the right technical skills to build and manage a database of qualified leads. They assist the Sales and Marketing department with sourcing, storing, reviewing, and updating lead information as per your business requirements
• Email Marketing & Support—Lead Generation VAs also provide email support to many organizations. They set up drip campaigns, draft email copy, and monitor open rates and click-through rates. They are also proficient in one or more email marketing tools (MailChimp, Klaviyo, or Zoho People)

How Much Does it Cost to Hire a Virtual Lead Generation Assistant?

When you’re researching salaries for a Virtual Assistant, there are certain factors to consider, such as their technical skills, work experience, industry expertise, and credibility with previous clients. According to Glassdoor, the hourly rate for a Virtual Lead Gen Assistant is between $15 to $16, on average, in the United States. 

As we’ve mentioned, one of the appeals of a VA is that you can theoretically hire a skilled lead gen professional from anywhere in the world. If you hire someone from a lower cost of living country, you might be able to negotiate an hourly rate below $10. 

Regardless of the hourly rate, though, a Virtual Assistant is still a much more cost-efficient option than a full-time employee. The main reason to contract a VA over hiring an FTE come down to:

1. Paying only for the hours worked—VAs are independent contractors who work by the hour or on a project basis. They perform a range of tasks according to your business needs and charge only for the work that’s been completed, unlike a full-time employee who gets a fixed monthly salary regardless of the scope of work
2. Outsourcing a variety of administrative tasks—VAs can manage all your time-consuming tasks, like researching your target audience, determining the KPIs for lead gen, and documenting lead info so you can devote your time to other business-critical tasks
3. Reducing your company’s overhead costs—VAs manage their working space and equipment on their own. And since they’re an independent contractor and not your company’s employee, you don’t have to cover any extra costs like paid leave, healthcare, office space, insurance, and professional tax

Expert Tips on Hiring a Virtual Lead Generation Assistant

Even if you’re lacking time and resources, don’t just hire the first Virtual Assistant for Lead Generation you come across. It’s crucial to get someone who’s skilled and reliable since you’ll be sharing valuable company information with your VA. Plus, the last thing you want to do is micromanage a VA and fix their mistake—that defeats the whole purpose of outsourcing these tasks. 

We managed to scale our remote team from 1 to 45 people in 18 months, working with freelancers and VAs along the way. 

Here are the top tips we’ve learned that will help you streamline your hiring process and ensure you hire a skilled VA who’s a perfect fit for your organization:

• Tip #1—Be specific in your job description. Target top-tier candidates with a clear and concise job description that clarifies the extent of the role and its responsibilities. You should list all relevant skills, experience, tool proficiencies, industry-specific knowledge, and other requirements a VA must meet to be considered for the job. This allows you to filter out the majority of unsuitable candidates in the initial stage of your hiring funnel
• Tip #2—Test and evaluate your candidates. Don’t hire a VA based on low rates alone. If you want to avoid a bad hire, take either an aptitude test or ask relevant questions during the interview. This helps you understand whether a candidate is skilled enough to complete the assigned tasks under minimum supervision
• Tip 3—Automate your hiring process. Hiring a remote employee can be a messy process when you’re exhausting valuable time into research and profile checks. Instead, automate every stage of your hiring funnel with Workello. You’ll see all applications in your unique Workello dashboard, and will be able to move candidates through your hiring funnel with a single click

Hire a Reliable Virtual Lead Generation Assistant, Faster

You can think of Workello as the perfect virtual hiring assistant. Our fully automated hiring funnel is the product of countless hours, over $100,000, and dozens of iterations. With Workello, you can automate testing, scheduling, and email correspondence with candidates so you can focus on scaling your business and maximizing revenue.

Here’s how Workello makes hiring Virtual Assistants for Lead Generation a breeze:

1. Signup for a free Workello account and launch your automated, pre-configured hiring funnel in less than 3 minutes
2. Post your job ads across LinkedIn, Monster, Facebook, Indeed, and all your other hiring channels and link to your Workello job ad
3. See all your candidates in a single, unified Workello dashboard, regardless of which hiring channel they applied from
4. Reject, test, interview, and send offers to Virtual Lead Generation Assistants with a single click
5. Filter out unqualified candidates with Workello’s built-in testing feature
6. Trigger automated emails and move candidates through your hiring funnel simply by changing their status from a drop-down menu
7. Minimize transactional questions by enabling candidates to see a live status page that tells them exactly which stage of your hiring funnel they are in

Don’t waste hundreds of hours looking for a perfect Lead Generation Virtual Assistant that’s supposed to save you valuable time. Set up a fully automated hiring funnel with Workello, cut your hiring costs by 50%, and start accepting ideal candidates today!

Signup now and review 5 Virtual Lead Generation Assistants tests for free