SEO Content Manager Job Description Template

We are looking for an SEO Content Manager who will be in charge of creating content and SEO strategies with a focus on content creation and distribution through digital PR, influencer marketing, and other paid media. Our content team of talented individuals making sure to produce the best articles can’t wait to meet you.

This role will require you to develop new and innovative SEO strategies and drive SEO analysis and planning. You will also need to partner with cross-functional teams to execute best practices and new initiatives, and provide customer growth across the entire business.

One of your main responsibilities will also be to perform keyword research and mapping. Having experience in working as an SEO Content Manager is a requirement.

Your job would be to provide the strategies required to find visitors who need a specific service by considering all aspects of a search. You will be in charge of targeting the right content and attracting the target audience. 

Responsibilities:

• Developing and executing successful SEO content strategies
• Organizing and planning campaigns
• Communicate SEO performance and initiative status to stakeholders in business reviews
• Selecting, managing, developing, and motivating agencies and other business partners
• Creating, implementing, and own overarching U.S. SEO marketing strategies and tactics
• Negotiating backlinks
• Staying ahead of the trends, strategies and tactics within SEO and digital marketing (AMP, algorithm changes, etc.)
• Optimizing copy and landing pages for SEO opportunity
• Monitoring websites and user analysis
• Managing general digital marketing projects
• Performing and managing ongoing keyword discovery, expansion, and optimization

Requirements:

• Bachelor’s degree in Computer Science, Business, Marketing, or Finance
• 2+ years of experience in SEO content creation (articles, product pages, blog posts, etc.)
• Business and marketing training
• Background in journalism or digital content is a plus
• Strong analytical ability and attention to detail and high quality output
• Project management experience
• Ability to work independently
• Analytical and data-driven work style
• Ability to respond positively to peer and customer feedback
• Ability to communicate clearly and concisely (verbally and in writing)

Salary Ranges for SEO Content Managers

Salaries of SEO Content Managers will differ based on several factors, such as candidate’s location, work experience, type of content, and employment relationship.

Consult the table below to see the differences in how much SEO Content Managers earn in different U.S. cities, according to Glassdoor:

Creating a Specific SEO Content Manager Job Ad Is Paramount

When writing a job description, it is extremely important to be as specific as possible. You need to tailor the ad to the exact position you are hiring for. Don’t hesitate on stating the required experience, education info, or a specific set of skills an SEO Content Manager will need in your company.

Going into details on what will be expected from the employee as well as listing your company’s beliefs and goals will steer the qualified applicants toward you. If you induce the compensation and benefits info, you can expect an even better response to the ad.

There are some jobs that may sound similar to SEO Content Manager but have different descriptions, such as:

• Digital Content Manager—A Digital Content Manager’s job is to manage the content team, create schedules that ensure a consistent workflow, keep process docs aligned with the results received from audience behavior analysis

Similar Roles to SEO Content Manager

Is an SEO Content Manager not quite the role you need? Take a look at the table below to see other job description templates:

• Social Media Content Manager
• Project Manager for Content
• Digital Asset Content Manager
• Content Management Specialist
• Content Operations Manager
• Senior Content Marketing Manager
• Product marketing manager
• Editorial Project Manager
• SEO Copywriter
• SEO Content Specialist

Get More Content Manager Job Descriptions Inspiration

If you want to sail through the recruiting process, you should look for job ad inspirations from other brands. Seeing how companies manage to sell themselves to future employees will help you do the same.

Here are some job description examples worth a look.

1. Glassdoor
2. Indeed
3. LinkedIn
4. SimplyHired

Why You Should Test Content Managers Before You Hire Them

When you post a content management vacancy (be it a publisher, director, HoC, or any other managerial position), you’ll be swarmed by applications from unqualified candidates that seem great on paper. They can enhance their portfolios easily, but you can’t know how skillful they really are until you see them in action.

How do you do that before hiring them? Pre-hire assessments! The most efficient selection method is testing your candidates before they get the job offer.

When you start testing tens and hundreds of applicants, you’ll soon learn it’s impossible to keep track of it all. You need a skill assessment solution to keep everything tidy. With Workello, you get high-volume recruiting software that automates and optimizes your entire hiring process in five easy steps:

1. Create a free account and set up the entire hiring funnel in under 3 minutes
2. Post job listings on job platforms and add a link to your Workello job post
3. Sit back as applications start rolling into your dashboard
4. Test candidates to see their true value
5. Assess applicants and reject or interview and hire them depending on the results

Hire the Best Candidates Faster With Workello’s Pre-Employment Assessments

Workello allows you to move candidates through the funnel with a single click of a button. All information is available on your single-page dashboard, from which you can assess, test, reject, and interview candidates, as well as send them job offers.

You can use the platform to test copywriters, content writers, and technical writers, as well as SEO copywriters and SEO writers. If you need other additions to your team, you can also test content marketers.

Sign up for free and start testing your candidates in under 3 minutes.