SEO Outreach Specialist Job Description Template

[Company Name] is looking for an SEO Outreach Specialist to join our growing team and lead all efforts to promote our content to a wide range of audiences. 

You will be reporting directly to the SEO Manager and will be primarily responsible for obtaining links from authoritative, highly-ranked sites in an effort to boost our website’s visibility and drive qualified organic traffic to our web pages. Your responsibilities will include developing outreach marketing campaigns, building our website’s backlink profile, reporting on link building, and tracking and reporting on the progress and success of our link-building efforts.

As an SEO Outreach Specialist, you’ll be expected to be proficient with various tools, including [list relevant, such as: Outreach.io, BuzzStream, Buzzsumo, Snov.io]. Excellent written and verbal English and superb communication skills are also essential to succeed in this role.

Responsibilities

• Develop a comprehensive outreach strategy to obtain backlinks from high-ranking, authoritative websites in our niche
• Identify backlink opportunities with top referral sources
• Work with the content team to create engaging and link-worthy content
• Utilize different methods, such as email, PR, influencer, and social media outreach, to conduct high-quality link building
• Evaluate goals for each SEO campaign and monitor its progress using analytical tools
• Conduct thorough research on SEO campaigns of competitors to identify ways to improve our SEO strategy
• Assist with other SEO-related tasks, when necessary

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• At least 3 years of experience working as an SEO Specialist or a SEO Outreach Specialist
• Experience with link building and keyword research
• Expertise in SEO tools, such as [list relevant: Pitchbox, Ahrefs, and SEO Analyzer]
• Excellent written and verbal English
• Strong knowledge of analytical tools, like Google Analytics and Google Data Studio

Salary Ranges for SEO Outreach Specialists

According to Glassdoor, the salary of an SEO Outreach Specialist ranges between $33,000 and $80,000. The actual salary is based on a number of factors, including the candidate’s qualifications, education level, years of experience, and location, among others. 

Check out the table below for an overview of the average annual salary of an SEO Outreach Specialist in different cities of the United States:

Why You Need To Be Super-Specific in Your SEO Outreach Specialist Job Description

It is crucial to customize a job description according to the requirements of your company. Your job ad must be super-specific and must explain the responsibilities the role entails in your company, as well as highlight the requirements an ideal candidate must meet. 

A job description template is a good place to start, but it’s just a framework you have to build upon. If you don’t personalize the template, you will end up with a ton of applications from candidates that don’t meet your hiring criteria or aren’t a good fit for your organization. If your job ad is detailed and transparent, more serious and qualified candidates will apply for the open position.

While writing your job description, you need to tell your candidates the following:

• The value an SEO Outreach Specialist will bring to the organization
• What daily tasks they’ll be performing, and what knowledge and tool proficiency they require to perform their job well
• Education level and any additional certifications they must possess to be considered for the role
• Benefits, perks, bonuses, working hours, and overall working conditions in your organization

If you’re building your SEO team for the first time and are looking to hire other SEO experts as well, check out job description templates for similar roles:

• SEO Link Builder
• SEO Specialist
• Webmaster and SEO Expert
• SEO Analyst
• Senior SEO Strategist
• SEO Manager
• Head of SEO
• Senior SEO Executive
• SEO Account Manager
• Entry-Level SEO Specialist

Get More SEO Outreach Specialist Job Descriptions Inspiration

The easiest way to make sure that your company stands out is to look at job ads from other companies to see how they represent their brand. Check out these job description examples from online job boards to get inspiration for customizing your job ad:

1. Glassdoor
2. LinkedIn
3. Indeed
4. ZipRecruiter
5. SimplyHired

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