We are seeking an SEO Specialist to help increase our ranking by contributing to developing and implementing our content, link building, and keyword strategies.
You will be in charge of driving ROI by planning and running successful search engine marketing (SEM) campaigns.
As our new SEO Specialist, you will need to use effective methods to drive website traffic and by doing so improve lead generation and provide new opportunities for our business growth.
We need a person with sound knowledge of search engines and social media platforms.
If you have more than three years of experience in SEO, a bachelor’s degree in Marketing, Communications, or a technical field, excellent analytical skills to understand ranking algorithms, we encourage you to apply.
Identify trends, gather, and evaluate data and outcomes of paid search campaigns to maximize ROI
Keep track of and implement SEO best practices on the website to improve our rankings
Optimize landing pages to get more search engine traffic
Monitor, analyze, and report about pay-per-click (PPC) campaigns and website analytics
Collaborate closely with our editorial, content, development, and marketing teams to build an effective SEO content strategy
Manage campaign expenses while staying within budget, forecasting monthly spending, and resolving any inconsistencies
Plan and create a successful link building strategy to improve our website visibility on search engines
Improve our keyword rankings by suggesting modifications to website architecture, content, linking, and other aspects
Regularly research, expand, and optimize keywords
Bachelor’s degree in Digital Marketing, Communications, Computer Science, or a related field
3+ years of experience in SEO
Experience in SEM running PPC campaigns across different search engines
Proficiency with digital marketing and website analytics tools, such as Google Analytics, Clicky, Matomo, and Hotjar
Working knowledge of PPC bid management tools, including Kenshoo, Marine Software, WordStream, and Acquisio
Expert knowledge of search engine algorithms, ranking system, and the latest trends in SEO and SEM
Outstanding communication, analytical, and presentation skills
Salary Ranges for SEO Specialists
Salaries of SEO Specialists vary depending on different criteria, such as your preferred candidate’s experience, skill set, location, and other criteria.
If you would like to get a better understanding of the available salary ranges for this role, check out the table below. It lists the average annual salary across the USA, according to Glassdoor:
San Francisco, CA
New York, NY
Los Angeles, CA
Tampa Bay, FL
Why You Need To Be Super-Specific in Your SEO Specialist Job Description
When writing a job description for an SEO Specialist, you should be transparent and precise about requirements and responsibilities. List all the tasks your new employee will perform, skill sets they need to possess.
This way, you will make a preselection by attracting top-performing candidates and, at the same time, deterring unqualified ones from applying and wasting your energy and time. Interested parties will be able to determine whether they are a good fit for your company before submitting their applications.
Get More SEO Specialist Job Descriptions Inspiration
To motivate the best SEO Specialists to consider your business, you should make your advert stand out. When polishing your advertisement, use the following excellent job description examples to see how other companies present themselves:
Evaluating hundreds of candidates manually is a nightmare.
Don’t waste hundreds of hours sitting in on interviews, sorting out spreadsheets, and answering emails. Set up a fully automated hiring funnel with Workello and discover a smarter, more efficient way to hire SEO Specialists.
Workello takes the guesswork out of hiring and saves you valuable time by allowing you to test and weed out bad candidates with good portfolios from the get-go. It automates every step of the process, so you can find and hire top-performers faster and cut your hiring costs in half!
Sign up for a free Workello account and launch your automated, pre-configured hiring funnel in less than 3 minutes.
Post your job ad across Monster, Indeed, LinkedIn, Facebook, ProBlogger, and all your other hiring channels and link to your unique Workello job ad.
Watch all of your candidates, from all of your hiring channels stream into a single, unified dashboard.
Reject, test, invite to interview, and send offers in one-click.
Send automated tests to filter out bad candidates with good portfolios.
Every action you take in Workello triggers an automated email, moving candidates through your hiring process with less effort.
Every candidate has a live status page that tells them where they are in your hiring process and what to expect next—reducing transactional questions.