SEO Manager Job Description Template

We are looking for an SEO Manager to help us develop and implement the company’s search engine optimization strategy. You will be in charge of different tasks, including web marketing and analytics, link building, and the planning of content and keyword strategies. 

An ideal candidate has hands-on experience creating and executing SEO strategies and excellent communications and analytical skills. 

You will help us increase organic traffic and maximize ROI by using the latest SEO techniques and monitoring click rate, redirects, bounce rate, and other KPIs. 

As an SEO Manager at our company, you will collaborate with our marketing and editorial teams and web developers to ensure all efforts are aligned with SEO and content strategies. 

Responsibilities

• Create and execute the company’s SEO strategy 
• Provide insight into what the target audience is searching for by performing extensive keyword research 
• Track important SEO KPIs to analyze the results of our SEO and digital marketing campaigns
• Recommend improvements of processes and productivity optimization by analyzing and reporting on the outcomes of SEO initiatives 
• Improve our online presence and thus contribute to boosting business growth and revenue
• Determine our buyer persona to better target the audiences
• Keep track of the latest SEO trends to incorporate best practices in our SEO and digital marketing processes 

Requirements

• Bachelor’s degree in Marketing or related field (Master’s degree is preferred)
• 3+ years of experience as SEO Manager or related role
• 5+ years of experience in defining and implementing effective SEO strategies 
• Detailed knowledge of web analytics, marketing, and business development
• Proficiency in CSS, HTMS, and JavaScript
• Excellent communications, interpersonal, and time-management skills

Salary Ranges for SEO Managers

Salaries of SEO Managers vary depending on numerous criteria, including the candidate’s experience, qualifications, and geographic location.

If you would like to get familiar with salary ranges for SEO Managers, consult the following table showing the average annual salary across the USA, according to Glassdoor:

Why You Need To Be Super-Specific in Your SEO Manager Job Description

If you would like to attract the best possible candidates, you should create a job description that is super-specific about your future employee’s requirements. Be open about all the tasks and responsibilities a new team member will have by including a detailed list in the job ad. This way, experienced SEO Managers will apply and, at the same time, unqualified applicants will determine the job is not for them by checking your thorough job description. It will save you time and energy going through countless unsuitable applications and weak resumes.

In case you are not sure now whether an SEO Manager is who you need, use the following job description templates for related roles:

• SEO Outreach Specialist
• Search Engine Marketing Specialist
• SEO Content Specialist
• SEO Analyst
• Webmaster and SEO Expert
• Head of SEO
• Senior SEO Strategist
• SEO Content Manager
• SEO Link Builder
• SEO Account Manager
• Senior SEO Executive
• SEO Specialist

Get More SEO Manager Job Descriptions Inspiration

To attract top talent, make your job advert stand out. You can do that by checking how other businesses advertise their openings. Use these excellent job description examples as guidance:

• Glassdoor
• LinkedIn
• SimplyHired
• CareerBuilder
• ZipRecruiter

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