SEO Manager Job Description

Workello helps marketing teams filter through hundreds of SEO candidates to identify and hire the top 1% of SEOs. Learn more about Workello’s pre-hire assessment software for SEO managers.

Bojan Maric

Mar 6, 2022

Bojan Maric

HR Leader

I've hired hundreds of people and currently COO of ContentDistribution.com managing and developing a team of twenty five incredible creatives.

See Full Profile More about our writing process

Written by Bojan Maric

SEO Manager Job Description Template

We are looking for an SEO Manager to help us develop and implement the company’s search engine optimization strategy. You will be in charge of different tasks, including web marketing and analytics, link building, and the planning of content and keyword strategies.

An ideal candidate has hands-on experience creating and executing SEO strategies and excellent communications and analytical skills.

You will help us increase organic traffic and maximize ROI by using the latest SEO techniques and monitoring click rate, redirects, bounce rate, and other KPIs.

As an SEO Manager at our company, you will collaborate with our marketing and editorial teams and web developers to ensure all efforts are aligned with SEO and content strategies.

Responsibilities

Create and execute the company’s SEO strategy
Provide insight into what the target audience is searching for by performing extensive keyword research
Track important SEO KPIs to analyze the results of our SEO and digital marketing campaigns
Recommend improvements of processes and productivity optimization by analyzing and reporting on the outcomes of SEO initiatives
Improve our online presence and thus contribute to boosting business growth and revenue
Determine our buyer persona to better target the audiences
Keep track of the latest SEO trends to incorporate best practices in our SEO and digital marketing processes

Requirements

Bachelor’s degree in Marketing or related field (Master’s degree is preferred)
3+ years of experience as SEO Manager or related role
5+ years of experience in defining and implementing effective SEO strategies
Detailed knowledge of web analytics, marketing, and business development
Proficiency in CSS, HTMS, and JavaScript
Excellent communications, interpersonal, and time-management skills

Salary Ranges for SEO Managers

Salaries of SEO Managers vary depending on numerous criteria, including the candidate’s experience, qualifications, and geographic location.

If you would like to get familiar with salary ranges for SEO Managers, consult the following table showing the average annual salary across the USA, according to Glassdoor:

City	Entry-Level	Median	Top 10%
San Francisco, CA	$73,000	$102,700	$144,000
New York, NY	$53,000	$81,100	$124,000
Seattle, WA	$62,000	$94,800	$145,000
Dallas, TX	$44,000	$71,900	$116,000
Los Angeles, CA	$48,000	$69,300	$101,000
Portland, OR	$41,000	$64,700	$102,000
Austin, TX	$53,000	$77,200	$111,000
Atlanta, GA	$44,000	$64,000	$93,000
Nashville, TN	$29,000	$54,800	$103,000
Tampa Bay, FL	$36,000	$58,900	$95,000

Why You Need To Be Super-Specific in Your SEO Manager Job Description

If you would like to attract the best possible candidates, you should create a job description that is super-specific about your future employee’s requirements. Be open about all the tasks and responsibilities a new team member will have by including a detailed list in the job ad. This way, experienced SEO Managers will apply and, at the same time, unqualified applicants will determine the job is not for them by checking your thorough job description. It will save you time and energy going through countless unsuitable applications and weak resumes.

In case you are not sure now whether an SEO Manager is who you need, use the following job description templates for related roles:

Get More SEO Manager Job Descriptions Inspiration

To attract top talent, make your job advert stand out. You can do that by checking how other businesses advertise their openings. Use these excellent job description examples as guidance:

Hire Expert SEO Managers Faster

Evaluating hundreds of candidates manually is a nightmare.

Don’t waste hundreds of hours sitting in on interviews, sorting out spreadsheets, and answering emails. Set up a fully automated hiring funnel with Workello and discover a smarter, more efficient way to hire SEO Managers.

Workello takes the guesswork out of hiring and saves you valuable time by allowing you to test and weed out bad candidates with good portfolios from the get-go. It automates every step of the process, so you can find and hire top-performers faster and cut your hiring costs in half!

Sign up for a free Workello account and launch your automated, pre-configured hiring funnel in less than 3 minutes.
Post your job ad across Monster, Indeed, LinkedIn, Facebook, ProBlogger, and all your other hiring channels and link to your unique Workello job ad.
Watch all of your candidates, from all of your hiring channels stream into a single, unified dashboard.
Reject, test, invite to interview, and send offers in one-click.
Send automated tests to filter out bad candidates with good portfolios.
Every action you take in Workello triggers an automated email, moving candidates through your hiring process with less effort.
Every candidate has a live status page that tells them where they are in your hiring process and what to expect next—reducing transactional questions.

Sign up for Workello now to test and interview 10 candidates for free!

Hire the Best of the Best

Join hundreds of ambitious companies using skills tests to identify and hire the top 1% of their job applicants. Signup and start accepting new applicants in 3 minutes.

Learn More