Head of SEO Job Description Template

We are hiring an experienced Head of SEO to help us increase the visibility and organic traffic of our website and blog. You will be in charge of leading a team of SEO specialists and overseeing both on-site and off-site SEO optimization.

As a Head of SEO, your other tasks include performing keyword research, setting performance targets, devising SEO strategies and content marketing campaigns, analyzing the results of past and ongoing SEO strategies and identifying potential areas of improvement. 

You will also make sure that all content we produce is SEO optimized, and that all SEO activities are executed in a timely manner within the allocated budget. You will report to our SEO Manager and work with content and marketing departments to implement SEO and marketing strategies that meet our company’s objectives. 

To qualify for this position, you need at least four years of experience working as a Head of SEO or in a similar role. A Bachelor’s degree in Marketing, Business, or a similar field is a plus. 

Head of SEO Responsibilities

• Supervise a team of SEO specialists and oversee the implementation of on-site and off-site SEO strategies
• Conduct market and keyword research to develop content plans
• Set SEO performance goals and measure them using KPIs, such as organic traffic, search rankings, search engine visibility, and click-through rate 
• Devise Search Engine Marketing strategies and ensure they are executed within deadlines and don’t exceed our budget
• Optimize web content, paid search ads, and landing pages using data collected from SEO analysis and research
• Monitor and analyze ongoing SEO campaigns to identify problem areas and suggest ways for improvement 
• Review and optimize old content according to SEO best practices

Head of SEO Requirements

• 4+ years of experience working as a Head of SEO or a similar role
• Knowledge of the best on-site and off-site SEO practices
• Experience using the most popular website crawlers (ScreamingFrog, DeepCrawl, and Moz), SEO analysis tools (Ahrefs, Semrush, and SEOptimer), and web analytics software (WebTrends, UserTesting, and Google Analytics)
• Strong leadership and multitasking skills
• Excellent verbal and written communication skills
• Detail-oriented, analytical, organized
• Bachelor’s degree in Business, Marketing, or a related field 

Salary Ranges for Head of SEO

A Head of SEO’s pay may be influenced by a number of factors, such as a candidate’s years of experience, level of education, and regional cost of living. Check out the following table to see how their salaries differ across the States, according to Glassdoor:

Why You Need To Be Super Specific in Your Head of SEO Job Description

While receiving resumes from unqualified candidates is inevitable, you can save considerable time and resources filtering them out with a highly specific job description. 

A concise and clear job listing can communicate all the requirements and responsibilities an ideal candidate must fulfill to work and succeed at your company.This will help applicants determine whether they qualify for the role in question, discouraging them from applying if they don’t.

If Head of SEO doesn’t sound like the role you’re looking for, consult the following table to see if any of these job description templates match your criteria:

• SEO Manager
• Digital Marketing Director
• SEO Content Manager
• Webmaster and SEO Expert
• SEO Account Manager
• SEO/PPC Marketing Specialist
• Senior SEO Executive
• SEO Specialist
• Senior SEO Strategist
• SEO Outreach Specialist

Get More Head of SEO Job Descriptions Inspiration

If you want to attract the right candidates, you should highlight what makes your brand unique. Take a look at some job description examples posted on the following websites to see how other companies promote themselves: 

1. Glassdoor
2. LinkedIn
3. Indeed
4. SimplyHired
5. ZipRecruiter

Hire Expert Head of SEO Faster

Evaluating hundreds of candidates manually is a nightmare.

Don’t waste hundreds of hours sitting in on interviews, sorting out spreadsheets, and answering emails. Set up a fully automated hiring funnel with Workello and discover a smarter, more efficient way to hire Head of SEO.

Workello takes the guesswork out of hiring and saves you valuable time by allowing you to test and weed out bad candidates with good portfolios from the get-go. It automates every step of the process, so you can find and hire top-performers faster and cut your hiring costs in half!

1. Sign up for a free Workello account and launch your automated, pre-configured hiring funnel in less than 3 minutes.
2. Post your job ad across Monster, Indeed, LinkedIn, Facebook, ProBlogger, and all your other hiring channels and link to your unique Workello job ad.
3. Watch all of your candidates, from all of your hiring channels stream into a single, unified dashboard.
4. Reject, test, invite to interview, and send offers in one-click.
5. Send automated tests to filter out bad candidates with good portfolios.
6. Every action you take in Workello triggers an automated email, moving candidates through your hiring process with less effort.
7. Every candidate has a live status page that tells them where they are in your hiring process and what to expect next—reducing transactional questions.

Sign up for Workello now to test and interview 10 candidates for free!