Chief Marketing Technology Officer Job Description Template

[Company name] is seeking an experienced Chief Marketing Technology Officer (CMTO)  to research and compare marketing technology solutions and implement the ones that align with our business goals the best.

As our CMTO, you will provision accounts for team members, create detailed documentation on the usage of selected technology solutions, and will hold training sessions to ensure optimal usage of new tools and software. You will also be expected to manage and update the company’s marketing technology resources, ensuring they properly support our marketing KPIs and digital media requirements.

In this role, you will work closely with the digital marketing team and will provide guidance on utilizing automations to streamline workflows and improve performance.

To be successful in this role, the chosen candidate must possess a strong background in digital marketing and robust expertise in relevant technologies, including HTML/CSS, AI-based automations, and web analytic tools.

Chief Marketing Technology Officer Responsibilities

• Carry out market research to identify new tools and software solutions that can be leveraged for various aspects of our marketing activities (email automation, project management, content management, web and social media analytics, etc.)
• Contact and build relationships with respective vendors and oversee integrations of our current marketing tools with any necessary 3rd-party software solutions
• Oversee the management, maintenance, and updating of our marketing technology tools and systems
• Teach department members how to use the automation tools efficiently 
• Work with marketing, product development, and sales teams to develop marketing strategies and determine the appropriate tools for implementation
• Collaborate with marketing specialists and digital teams to drive adjustments and improvements to current digital strategies
• Determine technology budgets, allocate resources, and monitor budget spend

Chief Marketing Technology Officer Requirements

• Bachelor’s degree in Marketing, IT, Business, or a related field (a Master’s degree is a plus)
• Minimum of 8 years of experience in Digital Marketing
• At least 5 years as a department/team leader in a marketing technology role
• Expert knowledge of digital marketing tools, such as Google Analytics, Semrush, MailChimp, and Marketo
• A natural leader with a knack for building high-performing teams in a diverse, fast-paced, and remote working environment

Salary Ranges for Chief Marketing Technology Officer

The salary of a Chief Marketing and Technology Officer can vary depending on the employee’s prior work experience, academic qualifications, and geographic location.

According to Glassdoor, here is how the annual salary for Chief Marketing and Technology Officers compares across major U.S. cities:

Similar Roles to Chief Marketing Technology Officer

If you want to avoid spending time and effort evaluating applications submitted by underqualified candidates, you should tailor your job description to the needs of your business. You can attract top talent and discourage subpar candidates from applying by being clear and specific when writing your job description.

Be sure to mention major details about the job, such as the day-to-day responsibilities, software expertise required, and benefits that come with the job—this will be your selling point to high-quality candidates who usually end up with more than one job offer.

Some companies have slightly different job titles for their Chief Marketing Technology Officers, depending on the size, industry, and needs of the company. A few similar job titles that Chief Marketing Technology Officers might have in other companies include Marketing Technology Manager and Global Technology and Marketing Officer, but the scope of their responsibilities tends to be the same.

If a Chief Marketing Technology Officer isn’t exactly what your business needs, check out our other job description templates for related roles:

• Digital Marketing Director
• Chief Digital Officer
• Chief Sales and Marketing Officer
• Chief Brand Officer
• Chief Performance Officer
• Information Technology Communications Manager
• International Marketing Manager
• Marketing Technologist
• Strategic Marketing Manager
• Digital Marketing Specialist

Get More Chief Marketing Technology Officer Job Description Inspiration

Creating a company-specific, clear, and descriptive Chief Marketing Technology Officer job ad is much easier when you start with our template. To finalize your ad and adjust the template to the requirements of your team, you can observe how other companies advertise their similar vacancies. The following job boards have several good examples of job descriptions for this role that you can draw more inspiration from:

1. CareerBuilder
2. Glassdoor
3. SimplyHired
4. LinkedIn

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