Marketing Technologist Job Description Template

We are searching for an experienced Marketing Technologist to streamline our marketing efforts and make them more effective by identifying and implementing the best technology solutions into different areas of our business, such as customer relationship management, email marketing, and social media marketing.

As a Marketing Technologist, you will be responsible for identifying the best marketing automation software and other technology solutions, implementing them into the company’s existing technology stack, and ensuring all marketing strategies align with our company’s objectives. 

Your other responsibilities include migrating key processes and databases from old systems to new ones and training other team members on how to use the new technology solutions.

To succeed in this position, you need to have strong problem-solving skills. You must be able to interpret metrics such as conversion rates, cost-per-lead, and click-through rates to gain insights for future improvement. In the long run, we expect you to increase our overall revenue by using emerging technologies, such as Machine Learning and Big Data, in accordance with our marketing goals.

To qualify for this position, you need to have a bachelor’s degree in Engineering, Computer Science, or relevant marketing fields. Previous experience in a similar role is a plus. 

Responsibilities

• Identify and implement the best technology solutions to facilitate the company’s marketing strategy
• Select the best marketing automation tools 
• Manage the marketing budget and negotiate future software purchases
• Use marketing tools like content and tag management systems (such as WordPress and Google Tag Manager) to streamline our marketing workflow 
• Set up A/B or multivariate tests and provide reports on how they perform
• Collect, monitor, and analyze data using KPIs, such as click-through rate, conversion rate, or cost-per-lead
• Suggest ways to increase customer acquisition, demand generation, and revenue
• Train our marketing team on using new technology solutions, such as project management software, digital advertising platforms, and database management and analytics

Requirements

• Experience working as a Marketing Technologist or in a similar role
• Working knowledge of marketing technology software, such as Salesforce, HubSpot CRM, and Adobe Analytics 
• Expertise in SQL, HTML, and JavaScript
• Ability to translate data into easy-to-understand reports
• Attention to detail
• Bachelor’s degree in Computer Science, Marketing, Engineering, or related fields
• Certification from the Marketing Technology Association is a plus 

Salary Ranges for Marketing Technologists 

The salaries of Marketing Technologists differ based on factors such as work experience, educational background, specializations, and regional cost of living. According to Glassdoor, here are the average annual salaries of Marketing Technologists across the United States: 

Similar Roles to Marketing Technologists

When writing your job description, you need to make sure it’s as specific as possible to attract ideal applicants. 

By outlining all the necessary requirements and responsibilities, you can deter unqualified candidates from applying, which can help you save time reviewing resumes. 

Depending on your company’s needs, you can specify the level of experience that the ideal candidate should have, the exact tools that they should be familiar with, or the industry niche they specialize in. 

Job Description Templates for Similar Roles

Is Marketing Technologist not exactly the role you’re hiring for? We have more job description templates for similar roles you can check out: 

• Automation Manager
• Marketing Technology Manager
• Senior Marketing Analyst
• eCommerce Marketing Manager
• Marketing Automation Consultant
• Senior Content Marketing Manager
• Marketing Project Manager
• Marketing Production Coordinator
• Marketing Automation Manager 
• Marketing Manager
• Digital Marketing Director
• Marketing Operations Specialist
• Chief Marketing Technology Officer
• Marketing Director
• Digital Marketing Analyst
• Director of Strategic Marketing

Get More Marketing Technologists Job Description Inspiration

To attract more Marketing Technologist candidates, you need to outline what makes your company different from the competition by emphasizing the benefits of working there. You can consult a few job description examples on the following websites if you need inspiration: 

1. Indeed
2. Glassdoor
3. LinkedIn
4. SimplyHired
5. Zippia

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