Conversion Specialist Job Description Template

[Company Name] is seeking an experienced Conversion Specialist to join our expanding Marketing team.

To be considered for the role, you need to have at least 3 years of experience in managing paid social media and paid search campaigns, as well as a portfolio of successful digital marketing projects you’ve worked on. You also need to have strong organizational and project management skills.

As a Conversion Specialist, you will be in charge of the day-to-day execution of paid search campaigns. You will constantly monitor the performance of our campaigns, run A/B and multivariate tests, and tweak the campaigns to optimize our conversion rates. You will compile reports and assess campaigns based on established KPIs.

If you join our company, you will enjoy [list benefits your organization offers].

Responsibilities

• Run day-to-day operations of our paid search campaigns
• Monitor campaign performance and introduce changes accordingly
• Run performance tests, including A/B and multivariate testing, bottleneck analysis, and usability testing
• Compile detailed reports and evaluate campaign performance based on KPIs
• Provide feedback to the marketing team regarding funnel optimization, sales, and conversions
• Make sure that our marketing initiatives are aligned with conversion best practices

Requirements

• Bachelor’s degree in Marketing, Business, Communication, or a similar field
• 3+ years of experience in digital marketing, preferably running paid campaigns
• Expert knowledge of analytics and digital marketing tools
• Attention to detail
• Result-orientated
• Ability to leverage raw data to create actionable insights
• Strong communication and project management skills

Salary Ranges for Conversion Specialists

Conversion Specialists’ salaries depend on a variety of factors, including their education, location, experience in the industry, and so on.

Check out the average annual salaries for Conversion Specialists across the United States, according to Glassdoor:

Similar Roles to Conversion Specialist

If you want to attract the best candidates and minimize the number of unqualified applicants, you need to write a job description that’s as specific as possible.

You should state whether you’re offering any benefits (e.g., PTO, health insurance, holidays, etc.) and list the exact responsibilities and requirements the candidate must meet. This is crucial because a vague job ad will attract tons of candidates who lack the core competencies to succeed in the role. 

At the same time, you need to provide incentive for top-performers to choose you over every other company hiring for the same role. This is why bonuses, promotions, career advancement opportunities, and the perks your company is offering play the crucial role in attracting the perfect candidate.

A Conversion Specialist not exactly what your organization needs? Here’s a list of job description templates for similar roles:

• Marketing Consultant
• Marketing Analyst
• Performance Analyst
• Digital Marketing Analyst
• Growth Analyst
• Market Research Director
• Senior Marketing Analyst
• Market Data Analyst

Get More Inspiration for Writing Conversion Specialist Job Descriptions

Don’t know how to customize the job description to attract the best candidates? If you need more inspiration, you can always check out how other companies advertise their open positions for the Conversion Specialist role.

Browse through the following websites to find many job description examples that you can use to get fresh ideas:

• Indeed
• Glassdoor
• ZipRecruiter
• LinkedIn

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