What Is an Email Marketing Virtual Assistant?

An Email Marketing Virtual Assistant is a remote worker skilled at creating marketing campaigns that boost sales and conversions. This Virtual Assistant is the perfect addition to your enterprise if you’re in need of someone who is experienced in setting up email marketing campaigns, writing email copy, designing the emails, segmenting your email lists, and monitoring the performance of your email marketing initiatives.

There are several crucial reasons you should hire remote virtual assistants, the most important one being that you can delegate highly technical functions you don’t have experience with to them. 

While the VA you choose works on such specific activities, you are free to dedicate your time to more familiar tasks that target growth and expand your pool of clients. Additionally, the cost of hiring a VA is much lower than recruiting full-time employees, especially if you turn to offshore outsourcing.

What Does an Email Marketing Virtual Assistant Do?

While the specific duties Email Marketing VAs perform vary depending on their area of expertise and the particular activities you need assistance with, the essential responsibilities they do typically involve:

• Template creation—A visually-appealing email template that’s effectively structured can do wonders for retaining leads and selling more products or services. Rather than waste hours on finding that perfect layout, let a VA compose an attention-grabbing format.
• Campaign monitoring—A highly-talented VA will take care of specialized areas you may not be knowledgeable about, such as tracking email analytics and comparing your rates to industry averages to identify areas for improvement and fine-tune your email marketing campaigns to increase conversions.
• Marketing consultancy—Experienced Email Marketing VAs help you reach your business goals by providing pertinent advice on the best marketing strategies through the use of innovative email list segments and sequences, the inclusion of appropriate linking and graphics, and the implementation of automated software systems.
• Contact database creation—Adding new email contacts is a dull, time-consuming task you should delegate to a virtual assistant. They will set up contact spreadsheets, upload and update your contact list, and add it to your platforms.
• Copywriting—Talented VAs can save you lots of time by taking over the creation of mass and individualized emails. They will compose rough drafts and outlines or copyedit and proofread yours to ensure the text reflects your company ethos, maintains consistency of voice and style, and presents your brand’s best qualities.

How Much Does It Cost To Hire an Email Marketing Virtual Assistant?

The cost of Virtual Assistants depends on a multitude of factors, including their geographic location, the skills they possess, the industry they specialize in, and the particular tasks they’re adept at. 

While the average salary of VAs can vary significantly, according to Glassdoor, the median pay Email Marketing VAs receive averages out at $78,000 a year in the U.S.

Hiring VAs over full-time workers will prove to be a more cost-effective move in the long run due to several reasons:

• Paying them on an hourly basis is more affordable than keeping a full-time employee on payroll
• Recruiting a VA doesn’t require overhead costs
• Having VAs build your email list and connect with clients or customers through effective correspondence is invaluable for promoting your brand
• Delegating time-consuming tasks to VAs will leave you with more time to focus on performance- and productivity-bolstering activities

Expert Tips on Hiring an Email Marketing Virtual Assistant

Hiring remote workers comes with countless perks, but is nonetheless a complex process you need to invest time and effort into. Here are some useful tips on how to find a reliable and competent Email Marketing VA:

• Write a detailed job description—Certain Email Marketing VAs specialize in graphics design, while others are expert copywriters and editors. To find a suitable one for your business, you’ll want to define exactly what responsibilities you want an ideal VA to assume and clearly communicate them in the job ad.

• Don’t trust applications alone—To present themselves in the best light, many candidates will submit applications that exaggerate their levels of skillfulness. You shouldn’t trust a VA’s online profile without properly testing their knowledge and competences to make sure they’re the right person for the job. Send applicants a mock test to complete and read reviews left by their former clients.

• Ensure reliability—The VA you end up employing will have access to sensitive information about your business—your passwords, accounts, platforms, or contact database. Make sure the person you’re considering for the job is trustworthy and comes with good recommendations.

• Evaluate a large pool of candidates—To guarantee that you’re outsourcing the job to a Virtual Assistant most suited to your organization, you’ll need to test dozens of applicants. The screening process can take up weeks and cause performance delays that can negatively impact your business. Luckily, there’s an easier way to conduct large-scale recruitment—with Workello’s fully-automated hiring funnel that you can set up in only three minutes!

Hire a Reliable Email Marketing Virtual Assistant Faster

You can think of Workello as the perfect virtual hiring assistant. Our fully automated hiring funnel is the product of countless hours, over $100,000 of investment, and dozens of iterations. With Workello, you can automate testing, scheduling, and email correspondence with candidates so you can focus on scaling your business and maximizing revenue.

Here’s how Workello makes hiring Email Marketing Virtual Assistants a breeze:

1. Sign up for a free Workello account and launch your automated, pre-configured hiring funnel in less than 3 minutes
2. Post your job ads across LinkedIn, Monster, Facebook, Indeed, and all your other hiring channels and link to your Workello job ad
3. See all your candidates in a single unified Workello dashboard, regardless of which hiring channel they applied from
4. Reject, test, interview, and send offers to Email Marketing Virtual Assistants with a single click
5. Filter out unqualified candidates with Workello’s built-in testing feature
6. Trigger automated emails and move candidates through your hiring funnel simply by changing their status from a drop-down menu
7. Minimize transactional questions by enabling candidates to see a live status page that tells them exactly which stage of your hiring funnel they are in

Don’t waste hundreds of hours looking for a perfect Email Marketing VA that’s supposed to save you valuable time. Set up a fully automated hiring funnel with Workello, cut your hiring costs by 50%, and start accepting ideal candidates today!

Sign up now and review 5 Email Marketing VA tests for free.