Digital Marketing Executive Job Description Template

[Company name] is looking for a Digital Marketing Executive to help us plan, develop, and execute effective marketing campaigns to build a solid connection with customers via digital channels and generate sales. 

For this position, you need to be a creative thinker and have a great understanding of digital marketing processes and best practices. Your day-to-day tasks will include setting up, launching, and monitoring online advertising campaigns, overseeing the company’s presence on social networks, analyzing the performance of our marketing initiatives, and fine-tuning our campaigns to boost ROI. 

Digital Marketing Executive Job Responsibilities

• Creating, developing, and implementing digital marketing campaigns and strategies
• Performing market research and determining target audiences for different campaigns
• Overseeing the content creation process
• Staying up to date with the best practices and latest technology 
• Overseeing the company’s social media accounts
• Allocating the budget for and determining the timeline of digital marketing projects
• Supporting other digital marketing team members by running training sessions
• Offering suggestions for improvement based on competitor research and industry trends

Digital Marketing Executive Job Requirements

• Bachelor’s/Master degree in Marketing, Business, Digital Technologies, or another associated industry
• Three years of demonstrated experience in digital marketing jobs or the Digital Marketing Executive position
• Superior command of SEO/SEM and Google AdWords
• Knowledge of ad serving and web analytic tools (Atlas, Google Analytics, WebTrends)
• Proficiency in CRM software such as Oracle, SAP, or Salesforce
• Solid written and verbal communication skills
• Strategic thinking and analytical mindset

Salary Ranges for Digital Marketing Executives

To understand how much you should pay a Digital Marketing Executive, you should consider various factors. They include the geographic location of the company and new employee, knowledge level, prior experience, and type of contract.

The best way to decide on the salary amount for this role is to check out the annual ranges for different cities within the USA, according to Glassdoor:

Similar Roles to Digital Marketing Executive

Writing a solid job description requires customization of general job requirements and responsibilities for the position in question. It’s in your best interest to be as specific as possible regarding the assignments your new Digital Marketing Executive should take up. Otherwise, you may end up with hundreds of underqualified applicants.

In some companies, the position of a Digital Marketing Executive is also known as a Digital Executive, Internet Marketing Executive, or Online Marketing Executive. While the core responsibilities of all four of these job titles are essentially the same, their day-to-day tasks may vary between organizations. List all of the common, recurring tasks a Digital Marketing Executive will perform in your company, as well as tool proficiencies and the skills a candidate needs to be successful in this role.

If you believe you need an expert other than a Digital Marketing Executive, we can solve the issue for you. Discover pre-vetted job description templates in the table below, and write an excellent job ad for similar roles in seconds:

• Digital Marketing Strategist
• Digital Marketing Apprentice
• Digital Marketer
• Digital Account Manager
• Digital Marketing Director
• Digital Marketing Consultant
• Digital Media Specialist
• Digital Project Manager
• Digital Marketing Analyst
• Digital Media Planner
• Digital Marketing Specialist
• Digital Marketing Assistant

Get More Digital Marketing Executive Job Description Inspiration

You can make an even better Digital Marketing Executive job ad if you rely on some great job description examples you can find online. This way, you will learn what else you can add to a job offer, structure the ad better, and get ideas for a more creative customization.

Look for the best job descriptions on:

1. LinkedIn
2. Glassdoor
3. Indeed
4. ProBlogger

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