Senior Product Marketing Manager Job Description Template

We are looking for a goal-driven Senior Product Marketing Manager to develop effective marketing marketing strategies that spark interest in our products, grow our market share, and increase competitiveness. 

As a Senior Product Marketing Manager at our company, you will be responsible for performing in-depth analysis of the market, competitor strategies, and customer behaviors, and blending the data from your findings with the expert knowledge of the products to create a unique value proposition and ensure our products stand out. Apart from defining the angle, messaging, biggest pain points, and benefits to focus on when conveying our marketing message, you’ll be responsible for establishing realistic and measurable marketing goals. 

You will work with a team of marketing professionals, oversee their performance and mentor them, QA all marketing deliverables, help clear any roadblocks, and lead product marketing projects from start to finish.

To excel in this role, you must have strong leadership, communication, and interpersonal skills. The ideal candidate needs to have an analytical mind and a strong understanding of consumer behavior. At least 5 years of Product Marketing experience and a Bachelor’s degree in Marketing, Business, or a related field at an accredited university or college are a must.

Responsibilities

• Establishing a unique value proposition of our product, creating product messaging guidelines, and defining the angle and tone of voice of our marketing campaigns
• Analyzing the target market and consumer behavior to create a buyer persons and develop effective marketing strategies for different segments of our target audience
• Setting measurable and realistic product marketing goals, monitoring the progress of ongoing marketing campaigns, identifying areas for improvement, and compiling reports on campaign performance for senior management
• Conducting competitor analysis to understand the strength and weaknesses of our competitors and identify gaps in their product marketing strategies that we can capitalize on
• Building product documentation, such as solution handbooks and launch plans
• Working with the Marketing team to ensure that product messaging is consistent across all communication channels

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree is a strong plus)
• 5+ years of experience in Product Marketing
• Excellent understanding of  consumer behavior and purchase decisions
• Demonstrated knowledge of the best product marketing practices and techniques
• Ability to develop strong relations with customers and build effective partnerships
• Proven track record of creating and executing innovative successful marketing campaigns 
• Excellent teamwork and interpersonal skills
• Outstanding organizational and analytical skills

Salary Ranges for Senior Product Marketing Managers

The typical annual pay for a Senior Product Marketing Manager varies greatly depending on factors, such as experience, level of education, expertise, state of residence, and market rate. The table below shows how salaries for Senior Product Marketing Managers vary across the country, according to Glassdoor:

Similar Roles to Senior Product Marketing Managers

You don’t need to spend hours crafting a unique job ad that will attract the best Senior Product Marketing Managers. With a few minor tweaks, our ready-made job description template will do the job perfectly. When creating a job description, you should be super-specific about the responsibilities and qualifications needed for the role to deter underqualified candidates from applying. This way, you will save time, effort, and money you’d otherwise spend reviewing dozens of bad applications.

The exact job title of a Senior Product Marketing Manager may vary from one organization to another. While some companies may refer to their Senior Product Marketing Manager as Director of Product Marketing, the core responsibilities of the role remain the same.

Is a Senior Product Marketing Manager not exactly what you’re looking for? If you need to fill a different marketing position in your company, check out the job description templates in the table below:

• VP of Product Marketing
• Marketing Manager
• Digital Product Manager
• Senior Marketing Manager
• Product Marketing Specialist
• Performance Marketing Manager
• Product Marketing Manager
• Direct Marketing Manager
• Growth Product Manager
• Digital Marketing Director

Get More Senior Product Marketing Manager Job Description Inspiration

Examining the approaches other companies have used to attract candidates is a great way to get inspired while working on your Senior Product Marketing Manager job description. 

You can find some of our favorite job description examples on the following hiring platforms:

1. Glassdoor
2. Indeed
3. LinkedIn
4. SimplyHired

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