Senior Vice President of Marketing Job Description Template

We are searching for a seasoned, high-performing Senior Vice President of Marketing to take charge of our marketing team! You will be playing a leading role in our company’s marketing department, and your responsibilities would include guiding our marketing team, delegating tasks, and developing marketing projects.

You will be collaborating with our analysts to identify the best marketing opportunities. In addition, you will be in charge of setting both short-term and long-term goals for our marketing team, as well as maintaining a positive brand image across different platforms.

As a Senior Vice President of our marketing department, your role is to develop effective branding and marketing strategies and establish useful marketing contacts via email and social media. 

You will also be responsible for monitoring current market trends and updating our marketing tactics accordingly. Other duties include overseeing marketing events and initiatives to ensure our campaign goals are achieved.

A prospective applicant is expected to possess extensive experience in marketing and sales. Familiarity with digital marketing tools is also highly preferred. Excellent communication and project management skills are mandatory since you’ll be supervising our marketing team and coordinating their activities to ensure all projects meet the deadline.

Our end goal is to establish our brand’s presence across several markets and attract new subscribers. Your role is to facilitate this by leading our marketing campaigns to success and increasing brand awareness by implementing the best marketing and sales practices!

Responsibilities

• Creating an overarching marketing strategy and updating it according to consumer needs
• Setting weekly, monthly, and yearly marketing goals
• Supervising our marketing department to ensure compliance with company procedure
• Cooperating with marketing analysts to discover the best business opportunities
• Delegating tasks and assignments to our marketers
• Closely monitoring market trends and changing our marketing approach when necessary

Requirements

• Portfolio of previous marketing projects
• Proven work experience in a leading marketing role
• Excellent leadership skills
• Ability to multitask several projects
• Working knowledge of digital marketing software
• Bachelor’s degree in Marketing or Communications

Salary Ranges for a Senior Vice President of Marketing

The standard annual salary for a Senior Vice President of Marketing depends on factors such as their location, previous work experience, level of education, and any additional marketing certifications, as well as the current market rate. The table below lists different average salaries for Senior Vice Presidents of Marketing across the U.S., as stated by Glassdoor: 

Similar Roles to Senior Vice President of Marketing

To write a winning job description that will make qualified candidates flock to your brand, it is crucial to state the precise requirements and demands of the position your company is offering. You must customize our job description template by specifying the exact work experience, education degree, and marketing credentials a potential candidate should have before they apply. This way, you’ll increase the likelihood of attracting a qualified Senior Vice President of Marketing who will suit your company’s needs.

You should also keep in mind that many senior marketing roles appear similar but demand a different set of qualifications and abilities—such as:

• Senior Product Marketing Manager—They are in charge of managing a company’s product marketing campaigns. The job includes analyzing current market trends, competitive strategies, and customer behavior and combining the acquired data with the knowledge of the product to create a unique selling point
• Senior Marketing Analyst—Their role is to analyze statistical data, such as the site traffic growth, and update the manager on the performance of your company’s marketing strategies. Familiarity with digital analysis tools is mandatory
• Senior Digital Strategist—Responsible for devising an effective digital marketing strategy, implementing it in practice, and tracking its online progress. Intimate knowledge of current digital marketing trends is necessary for successful performance in this role

Have you concluded that a Senior Vice President of Marketing is not what your company needs at this moment? If so, take a look at these job description templates for different but related roles:

• Director of Marketing Operations
• Marketing Manager B2B
• Marketing Executive
• Internet Marketing Specialist
• Senior Marketing Specialist
• Marketing Operations Analyst
• Senior Marketing Analyst
• Director of Digital Strategy
• Senior Marketing Manager
• Director of Brand Marketing
• Senior Marketing Officer
• Marketing Supervisor

Get More Inspiration for Your Senior Vice President of Marketing Job Description

If you’re looking for inspiration for your Senior Vice President of Marketing job ad, it could be useful to check out what tactics other companies use to draw candidates to their brand. We’ve listed some notable online hiring websites containing our favorite job description examples below:

• Glassdoor
• Indeed
• Jora
• Monster
• Neuvoo

Hire Better, More Affordable Senior Vice Presidents of Marketing

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