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Demand Generation Specialist Job Description
We built a content marketing team from 1 to 45 people in 18 months. The #1 lever to hiring better, more affordable Demand Generations Specialists is to evaluate more candidates. Learn why marketing teams ❤️ Workello.
Demand Generation Specialist Job Description Template
Our company is looking for a full-time team member in the role of Demand Generation Specialist to drive our brand’s demand generation initiatives and further develop our digital marketing programs. You will be responsible for incorporating a variety of marketing and sales techniques to organize and optimize our demand generation process.
Your role is to devise a cohesive demand generation strategy that can be implemented across multiple channels. You will be in charge of accelerating the acquisition of new buyers in the market, as well as maintaining existing prospects and customers.
The perfect candidate should possess a methodical approach to using data for driving demand generation. The role also requires you to analyze, track, and report program performance to ensure no opportunity for additional demand growth slips by.
Prior experience managing social media platforms for demand generation is mandatory. A potential applicant is also expected to have a working knowledge of SEO and PPC tools, such as SEOMoz, AHREFS, and Wordstream. Understanding of digital analysis software such as Google Analytics is preferred.
In the long run, we aim to increase our B2B demand generation and successfully sell our brand. Your goal is to facilitate this by generating demand for our products and acquiring fresh prospects!
Responsibilities
- Creating and implementing effective demand generation strategies to attract customers to our brand
- Researching the market to identify the target audience and generate demand via compelling content
- Overseeing projects and timelines, as well as contracts with various clients
- Managing the creation of demand generation content, including blogs, articles, and infographics
- Attracting prospects with calls-to-action and landing pages that will increase demand for our products in the target demographic
Requirements
- Portfolio of previous marketing projects
- Credible work experience on high-profile marketing programs
- Proficiency in MS Office tools, particularly Excel and PowerPoint
- Excellent written and spoken communication skills
- Bachelor’s degree in Communications, Marketing, or a related field
Salary Ranges for a Demand Generation Specialist
The average salary for Demand Generation Specialists varies widely according to various factors, such as their work experience, education degree, state of residence, and current job demand. The following table gives an overview of the difference in salaries across the U.S., as per Glassdoor:
| City | Entry-Level | Median | Top 10% |
|---|---|---|---|
| San Francisco, CA | $62,000 | $82,000 | $108,000 |
| New York, NY | $58,000 | $79,000 | $109,000 |
| Seattle, WA | $55,000 | $78,000 | $111,000 |
| Dallas, TX | $52,000 | $71,000 | $99,000 |
| Los Angeles, CA | $56,000 | $76,000 | $104,000 |
| Portland, OR | $52,000 | $73,000 | $103,000 |
| Austin, TX | $59,000 | $87,000 | $131,000 |
| Atlanta, GA | $46,000 | $60,000 | $79,000 |
| Nashville, TN | $51,000 | $70,000 | $98,000 |
| Tampa Bay, FL | $43,000 | $61,000 | $87,000 |
Similar Roles to Demand Generation Specialist
To create a superb job ad that will ensure only top candidates apply for the position your company is looking to fill, it is necessary to specify the exact requirements and demands of the role. You have to be precise about the required prior work experience and the necessary abilities to perform well in the role. This way, you’ll increase the odds of attracting a top-performing Demand Generation Specialist that will fit the needs of your company.
Note that there are many roles similar to a Demand Generation Specialist which require a different skill set and qualifications, such as:
- Marketing Campaign Manager—Their role is to manage your company’s marketing campaigns and keep you updated on the progress of various market initiatives. Familiarity with market trends and practices is obligatory
- Digital Marketing Analyst—They are concerned with analyzing digital data and site metrics to track the performative quality of your marketing scheme. Expertise with analysis tools such as Google Analytics is a requirement
Have you realized that a Demand Generation Specialist is not what your company currently needs? You could be looking to fill a similar position—so we’ve selected some job description templates for related, albeit different roles, in the table below:
- Director of Demand Generation
- Demand Generation Manager
- Demand Planning Analyst
- Strategic Marketing Manager
- Digital Strategy Director
- Digital Marketing Director
- Global Marketing Director
- Marketing Director
- Lead Generator
- Brand Marketing Director
Get More Inspiration for Your Demand Generation Specialist Job Description
A good tactic to employ when creating your Demand Generation Specialist job ad is to take a look at how other companies attract top candidates. We’ve selected some of our favorite job description examples from several key marketplaces in the list below:
Hire Better, More Affordable Demand Generation Specialists
https://twitter.com/heyblake/status/1402260060059828225
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