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Digital Director Job Description
We built a content marketing team from 1 to 45 people in 18 months. The #1 lever to hiring a better, more affordable Digital Director is to evaluate more candidates. Learn why marketing teams ❤️ Workello.
Digital Director Job Description Template
We are looking for an experienced and forward-thinking Digital Director to lead the development and implementation of our digital marketing strategies.
You will be responsible for setting the strategic direction for content creation, marketing, and paid advertising, as well as developing processes and guidelines that will facilitate implementation of effective digital marketing strategies and execution of specific marketing initiatives.
You will also be in charge of setting KPIs and analyzing the performance of our digital strategies and campaigns. Your experience and leadership will be vital to establishing a strong online presence, raising brand awareness, generating new leads, and increasing conversion rates.
The ideal candidate for this role is a creative, experienced, marketing-savvy leader with in-depth knowledge of digital marketing best practices and a portfolio of successful projects.
Digital Director Responsibilities
- Plan and oversee the development and implementation of large-scale, multi-channel digital marketing campaigns
- Set a strategic direction for our email marketing campaigns, blog, website, and accounts on social media platforms
- Develop processes and guidelines for creating, editing, optimizing, publishing, and fine-tuning digital assets and marketing deliverables
- Determine campaign budget, strategically allocate resources, and monitor digital marketing campaign spend
- Stay up to date on the latest news and trends within the industry and ensure we adhere to industry best practices and capitalize on the gaps in our competitors’ digital marketing strategies
- Mentor junior members in the department and conduct internal performance reviews
- Work closely with the design, marketing, creative, and sales teams to ensure our promotional content aligns with our brand identity and company values
- Prepare quarterly and annual reports and presentations on the success of our digital strategies and campaigns for executive leadership
Digital Director Requirements
- A minimum of 5+ years of experience in digital marketing, in a senior role
- Bachelor’s degree in Communications, Marketing, Advertising, or a related field (a master’s degree is a plus)
- Experience with managing a cross-functional team in a remote work environment
- Expert experience with digital media production, social media marketing, and digital marketing tools, such as Google Analytics, Hootsuite, Mailchimp, and others
- Experience with search engine optimization (SEO), search engine marketing (SEM), and social media optimization (SMO)
- Excellent organizational and time management skills with the ability to work efficiently in a fast-paced remote work environment and balance competing deadlines
Salary Ranges for Digital Director
The salary of a Digital Director varies based on a number of factors, including their level of education, relevant work experience, the industry the organization operates in, size and structure of the organization, and geographic location.
According to Glassdoor, here is how the annual salary for this role fluctuates across major U.S. cities:
| City | Entry-Level | Median | Top 10% |
|---|---|---|---|
| San Francisco, CA | $122,000 | $205,374 | $394,000 |
| New York, NY | $102,000 | $199,798 | $394,000 |
| Seattle, WA | $133,000 | $213,212 | $350,000 |
| Dallas, TX | $98,000 | $200,762 | $415,000 |
| Los Angeles, CA | $126,000 | $203,486 | $332,000 |
| Portland, OR | $110,000 | $194,545 | $347,000 |
| Austin, TX | $110,000 | $206,849 | $391,000 |
| Atlanta, GA | $109,000 | $197,025 | $359,000 |
| Nashville, TN | $102,000 | $208,481 | $432,000 |
| Tampa Bay, FL | $90,000 | $196,718 | $434,000 |
Similar Roles to Digital Director
In order to attract the right person for the job, you need to customize the job description according to the specific needs of your organization. While the general concept of the role is similar across different industries and companies, you should be as specific as possible regarding the responsibilities of a Digital Director in your organization.
On top of listing all the core responsibilities of the role, you should specify all the requirements your ideal candidate must meet. Since this is a senior leadership role that will ultimately dictate the direction and success of your company, you should be extra demanding when it comes to experience, qualifications, soft and hard skills, and tool proficiencies.
Approaching your job ad in this manner significantly reduces the number of underqualified candidates, allowing you to identify the perfect candidate much faster.
If a Digital Director isn’t exactly what you’re looking for, you can browse our other job description templates for closely related roles:
- Director of Digital Communications
- Digital Marketing Director
- Digital Communications Officer
- Digital Content Director
- Digital Content Administrator
- Senior Digital Strategist
- Director of Digital Strategy
- Digital Sales Director
- Digital Communications Manager
- Digital Media Specialist
Get More Digital Director Job Description Inspiration
One of the best ways you can learn how to tailor your job description to your company’s needs is by looking at how other companies are doing it. Take a look at these popular job boards for more job description examples:
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