Senior Director of Marketing Job Description Template

Our team is looking for a Senior Director of Marketing to research market opportunities and evaluate product or service demand. This role is responsible for developing long-term strategies, ensuring good market positioning of our company, and overseeing the Marketing department to ensure that it maintains consistent brand messaging.

You will oversee the Marketing & Communications department, as well as every other team directly related to the design, production, distribution, and sale of our products/services.

To succeed as a Senior Director of Marketing, you will need a Bachelor’s degree in Marketing or Business and 10+ years of experience working in those fields.

Responsibilities

• Prospecting market opportunities by analyzing the demand for our products and discovering pain points we can use to advertise and sell efficiently
• Defining company and marketing goals in collaboration with other departments
• Creating long-term marketing strategies and supporting documentation for their implementation
• Planning and allocating budgets
• Collaborating with internal departments (creative, sales, and customer satisfaction) to ensure campaign quality and consistent brand messaging
• Overseeing strategy execution, tracking the progress, and reporting to the board of directors
• Optimizing and improving marketing strategies and their implementation based on progress analysis and feedback from team members
• Prospecting growth opportunities through market research and target audience analysis

Requirements

• A Bachelor’s degree in Marketing, Business, or a related field
• At least 10 years of experience working in corporate marketing
• At least 5 years of managerial experience
• Experience working with analytical and CRM software
• Excellent PR, interpersonal, communicational, and leadership skills

Salary Ranges for Senior Directors of Marketing

The salary of a Senior Director of Marketing typically depends on their location, expertise, and the size of the company they work in.

According to Glassdoor, the entry-level, median, and top 10% salaries for Senior Directors of Marketing across the United States are as follows:

Similar Roles to a Senior Director of Marketing

Hiring the best Senior Director of Marketing is typically not a quick process because of the large number of applications coming from unqualified candidates. You can reduce that number by writing a job description that’s comprehensive and features all responsibilities and prerequisites tied to the role. Unqualified candidates won’t consider applying when they see a long list of requirements, which will save you time and money.

You should make sure to portray your company in a good light if you want to attract top talent. Include all the benefits of being part of your team, such as 401k, health insurance, PTO, family benefits, paid personal development courses, etc.

If you decide that you’re not looking for a Senior Director of Marketing after all, check out these similar roles and our job description templates for each one:

• Market Research Director
• Marketing Director
• Director of Digital Strategy
• Director of Strategic Marketing
• Director of Performance Management
• Director of Product Marketing
• Director of Marketing Operations
• Digital Director
• Assistant Director of Marketing
• Global Brand Director
• Sales and Marketing Executive
• Director of Brand Marketing
• Director of Demand Generation
• Digital Marketing Director
• Head of Growth
• Digital Marketing Executive

Get More Senior Director of Marketing Job Description Inspiration

Are you having trouble getting started with writing a compelling job ad? The task is significantly easier when you have good examples to learn from. Find out how other companies attract and hire top Senior Directors of Marketing through job description examples posted on:

1. Glassdoor
2. LinkedIn
3. Indeed
4. Monster

Hire Better, More Affordable Marketers

Successful marketers are also excellent writers. They must have the ability to write powerful, engaging, persuasive copy that will entice the reader to take the desired action. That’s why we believe it’s important to test a marketer’s writing skills.

Workello makes finding and hiring better, more affordable writers, editors, and marketers a breeze.

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Your job description, candidate emails, and automated tests are all pre-configured! Sign up for Workello now and start accepting new marketing candidates in less than 3 minutes.