Senior Content Marketing Manager Job Description Template

[Company name] is looking for a senior content marketing manager to provide creative input and develop content marketing tactics and strategies that will help us grow our business. The role is both strategic and managerial, as you’ll be responsible for all aspects of our content strategy, from creating writing guidelines and content calendars to monitoring the content team’s performance and ensuring the content they create is engaging, relevant, valuable, and SEO-optimized.

As a Senior Content Marketing Manager at [company name], you will collaborate with the marketing, content, and design departments to create and execute content marketing plans. These plans should be based on thorough competitive analysis and extensive keyword research, and the content we create and publish should contribute to a steady growth of organic traffic to our website.

You’ll also be responsible for defining KPIs for the content team, creating content briefs and other supporting documentation, establishing effective processes for submitting, editing, and publishing content, and mentoring junior members of the content team.

Apart from your day-to-day responsibilities, you’ll be expected to create detailed SEO reports and present them to the company’s senior management on a monthly/quarterly basis. 

Responsibilities

• Establishing writing guidelines, processes, and strategies for content delivery
• Managing a team of writers and editors
• Overseeing writing and editing processes
• Staying up to date with industry trends
• Ensuring that the company’s/clients’ branding guidelines are correctly implemented into the content
• Working with all departments to ensure accurate and appropriate presentation of the product or service they’re writing about
• Creating content calendars
• Documenting and reporting the content team’s progress and the effectiveness of the content strategy

Requirements

• The ability to understand the target audience and their pain points
• A bachelor’s (or higher) in English, Marketing, Journalism, Communications, or a related discipline
• 5+ years of experience in Content Marketing
• Exceptional organizational, analytical, and communication skills
• Impeccable writing and editing skills
• The ability to develop, distribute, and update training documents for writing, editing, and creating reports

Salary Ranges for Senior Content Marketing Managers

The salary for a senior content marketing manager can depend on several factors, such as the:

1. Content niche
2. Scale of content operations
3. Location of the company
4. Manager’s experience

According to Glassdoor, senior content marketing managers across the United States earn the following amounts in a year:

Is It Enough To Copy and Paste This Template Into Your Senior Content Marketing Manager Job Ad—and Why Not?

Our Senior Content Marketing Manager job description template will work best if you adapt it to your company’s needs. The template contains essential responsibilities and requirements, but to find and hire the best Senior Content Marketing Manager candidates, you must write a job description that includes:

• Preferences regarding the candidate’s educational background and work experience in a particular industry or niche
• Industry-specific requirements such as experience using particular software or special writing style books

Posting a detailed job ad that’s tailored to the specific needs of your organization will save you valuable time and money since you won’t have to process hundreds of applications from unqualified candidates. Instead, highly qualified candidates will recognize what you’re looking for in your future team member more easily and be more eager to apply.

Similar Roles to Senior Content Marketing Manager

Scaling your content team for the first time? 

If you’re hiring for other roles on your content team as well, check the table below for job description templates for similar roles:

• Content Manager
• Content Delivery Manager
• Lead Editor
• Senior Editor
• Content Marketing Manager
• Content/Communications Manager
• Editorial Project Manager
• Product Marketing Manager
• SEO Content Manager
• Digital Asset Content Manager
• Communications Content Manager
• Executive Editor
• Editorial Specialist
• Supervising Editor
• Technical Writing Manager

Get More Senior Content Marketing Manager Job Descriptions Inspiration

Are you wondering how to attract the best senior content marketing managers? Check and compare your approach to these job ad examples other companies posted on:

1. Glassdoor
2. Monster
3. Indeed
4. Poets & Writers
5. Remote

Pre-Hire Testing of Content Managers Reveals How Skilled They Are

If you’ve tried to hire someone for a managerial position on your content team, you know it’s a struggle. All job boards have more unqualified candidates than good ones, and these candidates waste no time to send their applications in. You’ll receive tons of applications from jobseekers that seem great at first—only to learn that their CVs and portfolios have been amplified.

If you want to have a hiring process that will filter out such applicants, you’ll need to introduce pre-hire testing.

Once you start sending tests to candidates, you’ll soon lose control over your hiring funnel and won’t know what stage each applicant is in. You need skill assessment software to keep everything organized and under control. With Workello, you can automate your entire hiring process by:

1. Signing up for free and getting everything up and running in under 90 seconds
2. Posting job ads on job boards with your Workello job post linked
3. Watching applications stream into your single-page dashboard
4. Testing applicants to filter out poor candidates with impressive portfolios
5. Assessing, rejecting, interviewing, and sending offers to the best candidates 

Workello Makes Testing and Hiring Top Candidates Easy

Workello is high-volume recruiting software that cuts hiring costs by up to 50%. You can use the unified Workello dashboard to move candidates through the funnel and send them email status updates automatically. The platform allows you to test content marketers, as well as different types of content and SEO team members, such as content writers, technical writers, SEO writers, copywriters, and SEO copywriters.

Create a free account on Workello and streamline your hiring process, including pre-hire assessments.