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Senior Content Marketing Manager Job Description
Here’s the Senior Content Marketing Manager job description we used to scale a content team to 45 writers and editors. Copy the automated hiring funnel we built to find and hire better, more affordable writers—at scale.
Senior Content Marketing Manager Job Description Template
[Company name] is looking for a senior content marketing manager to provide creative input and develop content marketing tactics and strategies that will help us grow our business. The role is both strategic and managerial, as you’ll be responsible for all aspects of our content strategy, from creating writing guidelines and content calendars to monitoring the content team’s performance and ensuring the content they create is engaging, relevant, valuable, and SEO-optimized.
As a Senior Content Marketing Manager at [company name], you will collaborate with the marketing, content, and design departments to create and execute content marketing plans. These plans should be based on thorough competitive analysis and extensive keyword research, and the content we create and publish should contribute to a steady growth of organic traffic to our website.
You’ll also be responsible for defining KPIs for the content team, creating content briefs and other supporting documentation, establishing effective processes for submitting, editing, and publishing content, and mentoring junior members of the content team.
Apart from your day-to-day responsibilities, you’ll be expected to create detailed SEO reports and present them to the company’s senior management on a monthly/quarterly basis.
Responsibilities
- Establishing writing guidelines, processes, and strategies for content delivery
- Managing a team of writers and editors
- Overseeing writing and editing processes
- Staying up to date with industry trends
- Ensuring that the company’s/clients’ branding guidelines are correctly implemented into the content
- Working with all departments to ensure accurate and appropriate presentation of the product or service they’re writing about
- Creating content calendars
- Documenting and reporting the content team’s progress and the effectiveness of the content strategy
Requirements
- The ability to understand the target audience and their pain points
- A bachelor’s (or higher) in English, Marketing, Journalism, Communications, or a related discipline
- 5+ years of experience in Content Marketing
- Exceptional organizational, analytical, and communication skills
- Impeccable writing and editing skills
- The ability to develop, distribute, and update training documents for writing, editing, and creating reports
Salary Ranges for Senior Content Marketing Managers
The salary for a senior content marketing manager can depend on several factors, such as the:
- Content niche
- Scale of content operations
- Location of the company
- Manager’s experience
According to Glassdoor, senior content marketing managers across the United States earn the following amounts in a year:
City Entry-Level Median Top 10%
San Francisco, CA $63,000 $108,000 $188,000
New York, NY $58,000 $106,000 $192,000
Seattle, WA $54,000 $87,000 $139,000
Dallas, TX $50,000 $91,000 $170,000
Los Angeles, CA $46,000 $85,000 $158,000
Austin, TX $47,000 $79,000 $133,000
Atlanta, GA $61,000 $97,000 $153,000
Nashville, TN $44,000 $73,000 $123,000
Is It Enough To Copy and Paste This Template Into Your Senior Content Marketing Manager Job Ad—and Why Not?
Our Senior Content Marketing Manager job description template will work best if you adapt it to your company’s needs. The template contains essential responsibilities and requirements, but to find and hire the best Senior Content Marketing Manager candidates, you must write a job description that includes:
- Preferences regarding the candidate’s educational background and work experience in a particular industry or niche
- Industry-specific requirements such as experience using particular software or special writing style books
Posting a detailed job ad that’s tailored to the specific needs of your organization will save you valuable time and money since you won’t have to process hundreds of applications from unqualified candidates. Instead, highly qualified candidates will recognize what you’re looking for in your future team member more easily and be more eager to apply.
Similar Roles to Senior Content Marketing Manager
Scaling your content team for the first time?
If you’re hiring for other roles on your content team as well, check the table below for job description templates for similar roles:
- Content Manager
- Content Delivery Manager
- Lead Editor
- Senior Editor
- Content Marketing Manager
- Content/Communications Manager
- Editorial Project Manager
- Product Marketing Manager
- SEO Content Manager
- Digital Asset Content Manager
- Communications Content Manager
- Executive Editor
- Editorial Specialist
- Supervising Editor
- Technical Writing Manager
Get More Senior Content Marketing Manager Job Descriptions Inspiration
Are you wondering how to attract the best senior content marketing managers? Check and compare your approach to these job ad examples other companies posted on:
Hiring Better, More Affordable Senior Content Marketing Managers
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