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General Manager in Marketing Job Description
We built a content marketing team from 1 to 45 people in 18 months. The #1 lever to hiring better, more affordable General Managers for your marketing team is to evaluate more candidates. Learn why marketing teams ❤️ Workello.
General Manager in Marketing Job Description Template
We’re seeking an experienced General Manager to head our marketing team. To excel in this role, the candidate should have prior management experience and be a natural leader.
An ideal candidate has prior experience in operations management, as well as human resources, finance, and communications. They are a skilled communicator who knows how to delegate and interact with people from other departments.
The ideal candidate should lead a team to peak production and efficiency, while maintaining high standards of marketing.
They’ll also be in charge of onboarding and training new recruits.
Responsibilities
- Create strategic plans to increase department productivity
- Forge new business partnerships to look for development and growth prospects
- Maintain high standards of excellence and high quality of content on social media platforms
- Provide direction and comments to employees to help them improve their knowledge and skills in areas that need improving
- Review and enhance organizational effectiveness through designing processes and supervising personnel
- Recruit, onboard, and train new hires to turn them into successful employees
- Develop, execute, and manage budgeting, as well as resource allocation strategies to ensure activities are completed on time
- Delegate duties to the most skilled team members and ensure that all rules, standards, and training programs are followed
Requirements
- 5+ years of experience in Marketing, Management, Strategic Development, Sales, or a related field
- Bachelor’s degree in Marketing, Communications, Business, or related field required
- Ability to think strategically, prioritize tasks, and execute tasks with attention to detail
- Inspire and lead others
General Manager in Marketing Salary
A General Manager’s salary varies depending on experience, knowledge, education, and the place they live. According to Glassdoor, the salary range starts at $36,000 for a junior position to $162,000 annually for a senior position.
Check out the table below to see the average annual salary for a General Manager in Marketing across the United States:
| City | Entry-Level | Median | Top 10% |
|---|---|---|---|
| San Francisco, CA | $48,000 | $89,000 | $159,000 |
| New York, NY | $44,000 | $81,000 | $149,000 |
| Seattle, WA | $40,000 | $80,000 | $162,000 |
| Dallas, TX | $37,000 | $62,000 | $104,000 |
| Los Angeles, CA | $42,000 | $74,000 | $130,000 |
| Portland, OR | $37,000 | $67,000 | $122,000 |
| Austin, TX | $39,000 | $63,000 | $101,000 |
| Atlanta, GA | $36,000 | $64,000 | $113,000 |
| Nashville, TN | $38,000 | $62,000 | $101,000 |
| Tampa Bay, FL | $38,000 | $60,000 | $96,000 |
Similar Roles to a General Manager in Marketing
When writing a job ad for your General Manager in Marketing vacancy, you need to get into as many details as you can. While simply copy/pasting a job ad from a different company might save you time right now, it may cause some confusion later on.
Your potential candidate might not know exactly what you expect from them if you use someone else’s preferences, causing you to lose time with the wrong person, while the right person may still be out there.
That is why it is imperative to state the exact education levels, prior work experience and exact abilities the ideal candidate should have.
The General Manager in Marketing can be called differently from one organization to another—including:
- General Manager Sales and Marketing
- Startup Brand General Manager
- Market General Manager.
If you’re still unsure if the role of a General Manager in Marketing is the one you need for your Marketing Department, check out the table below for job description templates of similar and related roles:
- International Marketing Manager
- Marketing Manager
- Senior Marketing Manager
- Partner Marketing Manager
- Integrated Marketing Manager
- Influencer Marketing Manager
- Product Marketing Manager
- Performance Marketing Manager
- B2B Marketing Manager
- Channel Marketing Manager
- Interactive Marketing Manager
- Relationship Marketing Manager
Get More General Manager in Marketing Job Description Inspiration
There’s nothing like a free lesson in what you shouldn’t do. Take a close look at how other companies advertise their job offers and learn from them.
Check out the following job description examples if you want some inspiration on how to word a job ad the right way:
Hire Better, More Affordable Marketers
https://twitter.com/heyblake/status/1402260060059828225
Successful marketers are also excellent writers. They must have the ability to write powerful, engaging, persuasive copy that will entice the reader to take the desired action. That’s why we believe it’s important to test a marketer’s writing skills.
Workello makes finding and hiring better, more affordable writers, editors, and marketers a breeze.
- Signup for a free Workello account and launch your automated, pre-configured hiring funnel in less than 3 minutes.
- Post your job ad across Monster, Indeed, LinkedIn, Facebook, ProBlogger, and all your other hiring channels and link to your Workello job ad.
- Watch all of your candidates, from all of your hiring channels stream into your Workello dashboard.
- Reject, test, invite to interview, or send writing candidates offers in one-click.
- Workello’s automated testing helps filter out bad candidates with good portfolios.
- Every action you take in Workello triggers an automated email, moving candidates through your hiring process with less effort.
- Every candidate has a live status page that tells them where they are in your hiring process and what to expect next – reducing transactional questions.
Your job description, candidate emails, and automated tests are all pre-configured! Sign up for Workello now and start accepting new marketing candidates in less than 3 minutes.
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