There are hundreds, even thousands of other listings. Some will sport a fancy logo of a big name everyone wants to work for. Others will lure top talent with promises of attractive financial compensation. Getting qualified candidates to notice you is no easy task.
Luckily, there are some tried and true ways to get your job ad noticed on Indeed. Sometimes, you will also need to resort to creativity to woo the best of the best and make them click on that tiny Apply button. To that end, here’s how to make your job posting stand out on Indeed.
Indeed Job Posting Best Practices
Before you hit the Post button and make your vacancy public, you must compose a killer job description. That is your most powerful tool in getting qualified candidates to pick you over your competitors.
Every job description on Indeed consists of three crucial elements. The table below shows what they are and what they include:
A list of duties that you want the prospective employee to fulfill will show potential candidates precisely what is necessary to succeed in the job. Specify clearly and in as much detail as possible what you expect your future hire to do. It will discourage unqualified candidates from applying, making your headhunting efforts easier. Besides, jobseekers don't like generic listings. They want to know exactly what the job entails from day one
You must specify:
The level of education
Years of experience
Necessary skills (both hard and soft)
That will help you attract suitable candidates and discourage those who don't fit the profile. You should also delineate which skills and qualifications are must-haves and which are nice-to-haves. Divide the list of requirements into two categories:
Compensation and benefits
You must tell prospective candidates what they can get from working with you, so be sure to mention:
High-quality jobseekers want career opportunities that can meet their salary needs, allow them to grow professionally, and improve their work-life balance. Make these benefits easy to see
When writing each section, use clear language without convoluted phrases and be as specific and factual as possible.
When writing a job ad for Indeed, you have to keep two things in mind:
Most jobseekers will browse through listings on their mobile phones
Most people have short attention spans
You must keep your job description short and sweet and include all the vital information. Long, descriptive paragraphs will only overwhelm candidates, so find a perfect balance between being concise and informative.
Share Your Company Culture and Values
To make your job posting stand out on Indeed and get qualified candidates to apply, you should speak about your company and values. Your future hires should meet your basic requirements but also fit in with your organization and your current employees. Present your brand and your message as best as you can.
Only candidates who share similar values and believe in your business’s vision can be valuable additions to your company and remain dedicated employees for longer periods.
Be Positive, Personal, and Unconventional
A positive tone will make your job ad stand out on Indeed. Often, hiring managers write job descriptions focusing on the challenges candidates will face, which usually doesn’t resonate well with applicants and hardly ever attracts top talent. You want to present your company as a positive work environment. Promote a positive vibe to show how fun working for your company is.
You should also consider who your target audience is. Think about their age and specific skills and use the tone that would speak to them. If you target younger candidates, you may benefit from a friendly, more direct tone.
Besides positive language and tone, you can add a promotional video to your job posting on Indeed. A video can even help boost the credibility of your company. It can also help attract top talent.
Whichever method you go for, always address applicants directly. Each potential candidate will feel like you are talking to them personally and making them feel special.
Pay Attention to the Visual Appeal of Your Indeed Job Posting
Aesthetics plays an important role when composing your job ad on Indeed. Visuals attract people’s attention and inspire curiosity. They will want to see what your company is about and what you have to offer. The visual appeal will be like a hook that makes them pay attention to the textual aspect of your ad.
Whatever type of visuals you use—images, videos, or infographics—make sure that the colors match your brand and logo.
How To Get the Most Out of Your Indeed Job Posting
Once you have finished writing a job posting that will stand out on Indeed, you can increase the chances of your ad getting noticed by:
Having the job ad reviewed before publishing
Using screening questions
Sponsoring your ad
Have Your Indeed Job Ad Reviewed
Before you make your job listing live, you should ask a colleague (your manager, for instance) to review it. The second pair of eyes will spot possible mistakes and unclarity and suggest revisions.
The rest of the hiring team, people who will work directly with the new hire, and those who have already worked in the same position should also give their two cents about the job description. Perhaps they can help fine-tune the requirements and responsibilities, give a more accurate depiction of the role, and maybe even anticipate the potential applicant’s reaction to it.
Use Screening Questions
Adding screening questions to your listings is a powerful vetting tool that will save you time while searching for qualified candidates. They let you quickly determine if an applicant meets your basic criteria, allowing you to focus more on connecting with qualified candidates. According to Indeed, job listings with screening questions are 40% more likely to result in a successful hire.
This works by having candidates who apply to your ad on Indeed to answer a question or more. If they respond unfavorably, you can automatically decline them.
Indeed offers many ready-made screening questions based on the job title you are advertising. Some examples are:
How many years of experience do you have in [field]?
Do you have a college degree?
Are you willing to relocate for work?
Why do you want to work for [Company Name]?
Do you have a valid permit to work in the U.S.?
You can also create your own questions, and there are no limitations regarding the number of screening questions you can use, whether you use your own or the ones provided by Indeed.
Sponsor Your Indeed Job Listing
Indeed lets you post ads for free, but if you want to increase visibility and reach a wider audience, sponsoring your ad on Indeed will undoubtedly help it stand out.
Sponsoring is the right option if:
You need to fill the role quickly
You need a candidate for a hard-to-fill position that requires a specialized set of skills
Your job description is not attracting suitable candidates
The market is highly competitive, and the best candidates get hired fast
With a free posting option, your ad will likely get lost among the sea of other ads. If you sponsor it, you basically advertise it, and Indeed presents it to more people. The table below shows how free and paid posting options on Indeed differ:
Free Job Posting on Indeed
Paid Job Posting on Indeed
Job ad shown to relevant candidates
Indeed Assessments (job skills tests)
Indeed Interview (virtual interviewing option)
Employer dashboard for easy job ad and application management
Integration with an ATS
Job post performance metrics
Postings remain live until you pause them
Instant Match (Indeed’s candidate matching service)
Option to post the same role in multiple locations
Frequently Asked Questions
Now that you know how to make your job listing stand out on Indeed, let’s address a few of the common questions that people who use this job board often have.
What Are the Best Days To Post Jobs on Indeed?
There is no best or worst day to post a job ad, but ads published on work days tend to get more immediate views.
Can I Outwit the Indeed Job Posting Algorithm?
Like all other search engines, Indeed relies on algorithms to provide users with the most relevant search results. It screens the keywords you use in the ad, the locations mentioned, and the skills and qualifications of candidates. If you exploit these principles and repost the same role in a short timeframe or in more locations than the job offers, visibility will be degraded.
How Much Does It Cost To Sponsor a Job Ad on Indeed?
Sponsored ads on Indeed function on the pay-per-click principle, which means you can set a budget that works for you. However, you won’t pay whenever an applicant clicks on your ad. Indeed only charges you for candidates you end up considering for the position and won’t count the ones you reject.
How Does Indeed Calculate the Cost Per Application?
Indeed considers several factors when determining the cost per application, such as:
The job title
Local market conditions
It means that the cost may change as the market conditions change.
The good news is that you are always in control. You will see the price upfront and decide if you want to sponsor your job posting.
Does Indeed Offer an Applicant Tracking System?
When you post a vacancy on Indeed, you gain access to the technology that lets you track applicants free of charge. From your Employer Dashboard, you can manage all your applications, schedule interviews, and see recommended candidates.
Which Applicant Tracking Systems Does Indeed Integrate With?