Private School Marketing Director Job Description Template

We’re looking for a Private School Marketing Director to increase our enrollment and student retention. To achieve this goal, you will optimize existing and develop new marketing strategies, supervise their implementation, secure ad space, allocate and manage the school’s advertising budget, and discover partnership opportunities. 

As a Marketing Director at [school name], you will also manage the distribution of human and financial resources across the marketing department, prioritizing platforms popular among students and young people (such as social media platforms). 

To ensure you’re in sync with our school’s annual goals, you will report periodically to the board of directors. If and when necessary, you will recruit marketers, coach them on the implementation of our marketing strategies, and create supporting technical documentation they can rely  on.

To succeed in this role, you must find the best ways to highlight the benefits of attending a private school. Some examples include studying in an elite, closed environment and higher quality of education thanks to smaller groups and highly qualified teachers.

Our minimum requirements for this role are a bachelor’s degree in Marketing or a related field and 5+ years of marketing experience.

Responsibilities

• Optimizing existing marketing strategies
• Developing new, effective marketing strategies and overseeing their implementation
• Creating emotional and motivational stories that will encourage students to choose our school
• Choosing the best marketing channels to promote our school
• Supervising the marketing department
• Managing and distributing human resources and advertising budgets according to the school’s goals and priorities
• Creating documentation for proper marketing strategy implementation
• Ensuring all marketing collateral is in sync with the school’s branding guidelines and intended message
• Recruiting, coaching, and mentoring marketers as needed

Requirements

• Bachelor’s degree (or higher) in Marketing or related fields
• 5+ years of experience working in a similar position
• Exceptional communication and management skills
• Proficiency with various analytics tools
• G Suite/Microsoft Office proficiency

Salary Ranges for Private School Marketing Directors

Salaries for Private School Marketing Directors depend on their former work experience, educational background, industry-related experience, the school’s size, and various other factors.

According to Glassdoor, Private School Marketing Directors earn the following amounts across the United States:

Similar Roles to a Private School Marketing Director

The best way to attract an ideal Private School Marketing Director is to write a job description tailored to your school’s needs. A detailed job description will discourage unqualified candidates from applying and leave you with a smaller pool of highly qualified ones. As a result, you will significantly reduce the amount of time and money necessary to process unsatisfactory job applications. 

If you want to expand your marketing team and create a killer marketing strategy for your private school, check out job description templates for similar roles:

• Marketing Director
• Director of Marketing Operations
• Senior Director of Marketing
• Director of Digital Strategy
• Digital Marketing Director
• Director of Strategic Marketing
• Director of Brand Marketing

Get More Private School Marketing Director Job Description Inspiration

Creating a compelling job description that will attract the best candidates can be challenging. Need some inspiration? 

Find out how other schools seek Private School Marketing Directors and present themselves as employers by taking a look at the job description examples posted on the following websites:

1. Indeed
2. American Marketing Association’s (AMA)
3. Monster

Hire Better, More Affordable Marketers

Successful marketers are also excellent writers. They must have the ability to write powerful, engaging, persuasive copy that will entice the reader to take the desired action. That’s why we believe it’s important to test a marketer’s writing skills.

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Your job description, candidate emails, and automated tests are all pre-configured! Sign up for Workello now and start accepting new marketing candidates in less than 3 minutes.