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VP of Product Marketing Job Description
We built a content marketing team from 1 to 45 people in 18 months. The #1 lever to hiring better, more affordable VPs of Product Marketing is to evaluate more candidates. Learn why marketing teams ❤️ Workello.
VP of Product Marketing Job Description Template
We’re looking for a highly motivated Vice President (VP) of Product Marketing to join our team. In this position, you will be responsible for designing, implementing, and managing our overall product and services marketing strategy.
You will perform consumer research, help our team create suitable brand messaging, and execute new product strategies.
Responsibilities
- Lead and oversee the Marketing team to guarantee the success of product placement and adoption and expand its reach
- Provide performance feedback to product team members on a regular basis and evaluate them based on employee KPIs
- Recruit new staff members and mentor them to understand and prioritize the goals of the company
- Develop the positioning and messaging of our brand’s products
- Collaborate with Product Management and Research & Development departments to make sure that cross-functional messaging, product strategy, and launches are solid and lucrative
Requirements
- Bachelor’s degree in Business, Marketing, or a related field or proven equivalent working experience
- 5+ years of experience in Product Marketing
- Experience in leading roles
- Excellent communication skills and the ability to cross-communicate with different teams
- Critical thinking and problem-solving skills
Salary Ranges for VP of Product Marketing
The salary for the VP of Product Marketing role depends on many different factors, including the contract duration, prior work experience, type of employment, and the size and location of a company.
These are the average annual salaries across the United States, according to Glassdoor:
| City | Entry-Level | Median | Top 10% |
|---|---|---|---|
| San Francisco, CA | $171,000 | $238,000 | $330,000 |
| New York, NY | $133,000 | $185,000 | $259,000 |
| Seattle, WA | $150,000 | $218,000 | $317,000 |
| Dallas, TX | $118,000 | $186,000 | $262,000 |
| Los Angeles, CA | $137,000 | $190,000 | $266,000 |
| Portland, OR | $134,000 | $185,000 | $258,000 |
| Austin, TX | $137,000 | $186,000 | $253,000 |
| Atlanta, GA | $133,000 | $189,000 | $271,000 |
| Nashville, TN | $130,000 | $181,000 | $253,000 |
| Tampa Bay, FL | $87,000 | $149,000 | $255,000 |
Similar Roles to VP of Product Marketing
When writing your job description, be as transparent as possible. With a clear job description, your candidates will know right away if they meet the proposed requirements.
You can also make your job ad more detailed to ensure that everyone understands what the role includes. Mention specific tasks the potential employee will be doing and the team they will be managing.
There are slight differences between a VP of Product Marketing and other similar VP roles that may confuse potential candidates, such as VP of Marketing and VP of Sales and Marketing. The former is an industry expert responsible for the overall marketing success of the company and all of its marketing sub-departments. The latter is in charge of the company’s main sales channels, all its brands, distribution methods, and the deployment of sales within the organization.
Are you still not sure a Vice President of Product Marketing is the role you are searching for? You can use our job description templates to hire similar experts, such as:
- Senior Product Marketing Manager
- VP of Growth
- Product Marketing Specialist
- Product Marketing Manager
- VP Sales and Marketing
- Director of Product Marketing
- Growth Product Manager
- VP of Marketing
- Digital Product Manager
Get More VP of Product Marketing Job Description Inspiration
Get inspired by great job ads posted by other successful businesses. Check out how other companies worded their job descriptions by examining the job description examples for the VP of Product Marketing role on:
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