Content Analyst Job Description
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Content Analyst Job Description Template
Do you have a good eye for detail? Do you want to have a hands-on approach to day-to-day operations and take part in creating a new and superior SEO strategy? If the answer is yes, apply for our Content Analyst position!
As a member of our team, you’ll report to the Senior Content Analyst and work with our editorial and content teams on optimizing content. You’ll be an invaluable part of our SEO campaign creation and will be responsible for its execution.
Your job will consist of using SEO tools to analyze our website performance and seek out areas of improvement. You will also analyze the SEO strategies of our competitors and execute campaign requirements. Advanced knowledge of SEO is a must.
While you won’t be required to edit content, we will need you to point out articles that our content team needs to improve retroactively.
- Analyze the performance of our content, create detailed reports, and suggest areas for improvement based on SEO best practices
- Identify website deficiencies and suggest optimal solutions to improve performance
- Analyze competitors’ SEO strategies
- Collaborate with content and editorial teams to ensure SEO best practices are successfully implemented in new content
- Report to Senior Content Analyst
- Bachelor’s degree in Journalism, IT, Business, or related field
- 2–4 years of experience in similar roles
- Strong interpersonal skills
- Strong analytical skills
- Expertise in MS Office
- Working knowledge of CMS and SEO tools
- Experience with running SEO campaigns
Salary Ranges for Content Analysts
Content Analysts’ salaries differ based on their location, experience, contract length, type of employment, etc. According to Glassdoor, the average annual earnings span from $24,000 to $106,000, as you can see below:
|San Francisco, CA||$39,000||$58,000||$86,000|
|New York, NY||$39,000||$53,000||$73,000|
|Los Angeles, CA||$41,000||$66,000||$106,000|
Content Analyst Types—Tailoring the Job Description To Fit Your Needs
If you look up several Content Analyst job descriptions, you’ll see that they don’t list the same responsibilities and requirements. Content Analysts can cover a wide range of tasks, which means you need to write a job description that’s specific and suits your company’s needs.
What type of Content Analyst do you need? Being specific with the title of the job ad helps applicants know what they’re in for, and it will help you get fewer irrelevant applications.
The following jobs may sound similar but have different descriptions:
- Web Content Analyst—Designs, publishes, analyzes, and improves web pages. They’re also involved in improving website’s performance by analyzing current metrics and implementing new technologies
- Data Content Analyst—Works primarily with data that usually isn’t related to SEO. Creates and executes strategies based on data they collect and analyze, and then they publish it
- SEO Content Analyst—Heavily involved in a company’s SEO strategy. They create new SEO campaigns and evaluate and improve current ones. The role is in close ties with content creation teams
Similar Roles to Content Analyst
Check out some templates for similar roles:
- Content Quality Analyst
- Content Review Analyst
- Research Analyst Writer
- Quality Assurance Editor
- Business Analyst Technical Writer
- Web Content Analyst
- Content Management Analyst
- Editorial Consultant
- Social Media Content Review Analyst
- Content Operations Analyst
- Social Media Editor
- Editorial Director
- Editing Clerk
- Copy Editor
- SEO Content Specialist
- Web Content Specialist
- Multi Platform Copy Editor
- Senior Editor
- Web Content Administrator
- Content Operations Specialist
Workello can help you with job description templates for every role you have on your content team.
Our Favorite Content Analyst Job Descriptions
While your job ad should be unique to attract the right candidate, there’s no need to bash your head against the wall—just make sure that your job ad is concise, precise, and tailored to the type of candidate you want to apply.
Take a look at how other brands positioned themselves when recruiting for similar roles and what their job description consists of. You can find some job description examples for Content Analysts on the following pages:
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