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Content Marketing Manager Job Description
Workello helps content teams hire better content marketing managers with pre-hire writing tests and assessments. Learn why content teams are testing acontent marketing managers with Workello.
- Responsibilities
- Requirements
- Salary Ranges for Content Marketing Managers
- Customize a Job Ad To Get the Best Content Marketing Manager
- Similar Roles to Content Marketing Manager
- Our Favorite Content Marketing Manager Job Descriptions
- Hire Qualified Content Marketing Managers Faster
- Want More Content About Creating Content?
Content Marketing Manager Job Description Template
We are searching for a talented Content Marketing Manager to join our company and manage content creation and develop online marketing strategies. You will be responsible for developing an end-to-end content strategy to expand our company digitally and increase our brand awareness.
Our ideal candidate is a creative professional who has managerial experience and thrives on collaborations across internal teams. You also need to be up to date with the latest content marketing trends to develop future marketing strategies.
Responsibilities
- Develop and implement an engaging content strategy to increase our user/subscriber base and website traffic
- Set short-term and long-term goals for content creation
- Assign projects and oversee the day-to-day tasks of the team
- Optimize SEO and analyze web traffic metrics
- Ensure a strong online presence on our website and social media channels by posting engaging content
- Provide accurate reporting on all content marketing projects to the management
- Stay updated with the latest market and industry trends and incorporate them into your marketing strategies
Requirements
- A Bachelor’s or Master’s degree in Marketing, Journalism, or a related field
- At least 5 years of experience working as a Content Marketing Manager or a similar managerial role
- Excellent communication and interpersonal skills
- Experience handling websites and social media platforms
- Expertise in SEO and web traffic metrics
- Ability to manage multiple projects
- Experience using Content Management Systems
Salary Ranges for Content Marketing Managers
A Content Marketing Manager’s salary depends on factors, such as years of experience, level of education, and the location of the candidate. The table below shows the average annual salary of a Content Marketing Manager across different cities in the United States:
City Entry-Level Median Top 10%
San Francisco, CA $70,000 $107,000 $164,000
New York, NY $53,000 $93,000 $163,000
Seattle, WA $50,000 $79,000 $125,000
Dallas, TX $44,000 $82,000 $152,000
Los Angeles, CA $48,000 $80,000 $130,000
Portland, OR $51,000 $76,000 $103,000
Austin, TX $48,000 $79,000 $129,000
Atlanta, GA $58,000 $89,000 $136,000
Nashville, TN $45,000 $72,000 $119,000
Tampa Bay, FL $40,000 $60,000 $90,000
Customize a Job Ad To Get the Best Content Marketing Manager
The best way to find the Content Marketing Manager you need is to write a job description that is as accurate and specific as possible. Creating a generic job description will attract a lot of unwanted and unqualified candidates.
There are various types of similar roles, and you should understand the difference between them to ensure that you hire the exact candidate you need.
The following list will explain the key differences between the different types of Content Marketing Managers:
- Customer Content Marketing Manager—These types of managers create content marketing strategies aimed at customers and manage the daily content creation for digital forums and social media platforms to increase customer engagement and conversion
- Content Marketing Executive—Content Marketing Executives are responsible for developing a marketing strategy that aligns with the business goals and brand values and overseeing its implementation
- Content Marketing Coordinator—A Content Marketing Coordinator creates content for digital platforms, conducts market research, and provides updates on marketing campaigns
Similar Roles to Content Marketing Manager
Have you realized that a Content Marketing Manager isn’t what you need? Check out the table below to review similar job descriptions templates:
- Senior Marketing Manager
- Marketing Administrator
- Marketing Executive
- Marketing Manager
- Marketing Director
- Senior Content Marketing Manager
- Marketing Technology Manager
- Integrated Marketing Manager
- Marketing Program Manager
- Content and communications
- Influencer Marketing Manager
- Product Marketing Manager
Our Favorite Content Marketing Manager Job Descriptions
To write a good job ad, you need to research how other companies do it. Here are a few examples that can help you figure out how to promote your company and attract qualified Content Marketing Managers:
Hire Qualified Content Marketing Managers Faster
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