Content Marketing Manager Job Description

Workello helps content teams hire better content marketing managers with pre-hire writing tests and assessments. Learn why content teams are testing acontent marketing managers with Workello.

Vanessa

Jan 20, 2022

Content Marketing Manager Job Description Template

We are searching for a talented Content Marketing Manager to join our company and manage content creation and develop online marketing strategies. You will be responsible for developing an end-to-end content strategy to expand our company digitally and increase our brand awareness.

Our ideal candidate is a creative professional who has managerial experience and thrives on collaborations across internal teams. You also need to be up to date with the latest content marketing trends to develop future marketing strategies.

Responsibilities

Develop and implement an engaging content strategy to increase our user/subscriber base and website traffic
Set short-term and long-term goals for content creation
Assign projects and oversee the day-to-day tasks of the team
Optimize SEO and analyze web traffic metrics
Ensure a strong online presence on our website and social media channels by posting engaging content
Provide accurate reporting on all content marketing projects to the management
Stay updated with the latest market and industry trends and incorporate them into your marketing strategies

Requirements

A Bachelor’s or Master’s degree in Marketing, Journalism, or a related field
At least 5 years of experience working as a Content Marketing Manager or a similar managerial role
Excellent communication and interpersonal skills
Experience handling websites and social media platforms
Expertise in SEO and web traffic metrics
Ability to manage multiple projects
Experience using Content Management Systems

Salary Ranges for Content Marketing Managers

A Content Marketing Manager’s salary depends on factors, such as years of experience, level of education, and the location of the candidate. The table below shows the average annual salary of a Content Marketing Manager across different cities in the United States:

City	Entry-Level	Median	Top 10%
San Francisco, CA	$70,000	$107,000	$164,000
New York, NY	$53,000	$93,000	$163,000
Seattle, WA	$50,000	$79,000	$125,000
Dallas, TX	$44,000	$82,000	$152,000
Los Angeles, CA	$48,000	$80,000	$130,000
Portland, OR	$51,000	$76,000	$103,000
Austin, TX	$48,000	$79,000	$129,000
Atlanta, GA	$58,000	$89,000	$136,000
Nashville, TN	$45,000	$72,000	$119,000
Tampa Bay, FL	$40,000	$60,000	$90,000

Customize a Job Ad To Get the Best Content Marketing Manager

The best way to find the Content Marketing Manager you need is to write a job description that is as accurate and specific as possible. Creating a generic job description will attract a lot of unwanted and unqualified candidates.

There are various types of similar roles, and you should understand the difference between them to ensure that you hire the exact candidate you need.

The following list will explain the key differences between the different types of Content Marketing Managers:

Customer Content Marketing Manager—These types of managers create content marketing strategies aimed at customers and manage the daily content creation for digital forums and social media platforms to increase customer engagement and conversion
Content Marketing Executive—Content Marketing Executives are responsible for developing a marketing strategy that aligns with the business goals and brand values and overseeing its implementation
Content Marketing Coordinator—A Content Marketing Coordinator creates content for digital platforms, conducts market research, and provides updates on marketing campaigns

Our Favorite Content Marketing Manager Job Descriptions

To write a good job ad, you need to research how other companies do it. Here are a few examples that can help you figure out how to promote your company and attract qualified Content Marketing Managers:

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