Content Marketing Manager Job Description Template

We are searching for a talented Content Marketing Manager to join our company and manage content creation and develop online marketing strategies. You will be responsible for developing an end-to-end content strategy to expand our company digitally and increase our brand awareness.

Our ideal candidate is a creative professional who has managerial experience and thrives on collaborations across internal teams. You also need to be up to date with the latest content marketing trends to develop future marketing strategies.

Responsibilities

• Develop and implement an engaging content strategy to increase our user/subscriber base and website traffic
• Set short-term and long-term goals for content creation
• Assign projects and oversee the day-to-day tasks of the team
• Optimize SEO and analyze web traffic metrics
• Ensure a strong online presence on our website and social media channels by posting engaging content
• Provide accurate reporting on all content marketing projects to the management
• Stay updated with the latest market and industry trends and incorporate them into your marketing strategies

Requirements

• A Bachelor’s or Master’s degree in Marketing, Journalism, or a related field
• At least 5 years of experience working as a Content Marketing Manager or a similar managerial role
• Excellent communication and interpersonal skills
• Experience handling websites and social media platforms
• Expertise in SEO and web traffic metrics
• Ability to manage multiple projects
• Experience using Content Management Systems

Salary Ranges for Content Marketing Managers

A Content Marketing Manager’s salary depends on factors, such as years of experience, level of education, and the location of the candidate. The table below shows the average annual salary of a Content Marketing Manager across different cities in the United States:

Customize a Job Ad To Get the Best Content Marketing Manager

The best way to find the Content Marketing Manager you need is to write a job description that is as accurate and specific as possible. Creating a generic job description will attract a lot of unwanted and unqualified candidates.

There are various types of similar roles, and you should understand the difference between them to ensure that you hire the exact candidate you need.

The following list will explain the key differences between the different types of Content Marketing Managers:

1. Customer Content Marketing Manager—These types of managers create content marketing strategies aimed at customers and manage the daily content creation for digital forums and social media platforms to increase customer engagement and conversion
2. Content Marketing Executive—Content Marketing Executives are responsible for developing a marketing strategy that aligns with the business goals and brand values and overseeing its implementation
3. Content Marketing Coordinator—A Content Marketing Coordinator creates content for digital platforms, conducts market research, and provides updates on marketing campaigns

Similar Roles to Content Marketing Manager

Have you realized that a Content Marketing Manager isn’t what you need? Check out the table below to review similar job descriptions templates:

• Senior Marketing Manager
• Marketing Administrator
• Marketing Executive
• Marketing Manager
• Marketing Director
• Senior Content Marketing Manager
• Marketing Technology Manager
• Integrated Marketing Manager
• Marketing Program Manager
• Content and communications
• Influencer Marketing Manager
• Product Marketing Manager

Our Favorite Content Marketing Manager Job Descriptions

To write a good job ad, you need to research how other companies do it. Here are a few examples that can help you figure out how to promote your company and attract qualified Content Marketing Managers:

1. LinkedIn
2. Glassdoor
3. Indeed
4. ZipRecruiter

Learn how to lower your content cost by 50% and hire top talent

The Only Way To Know a Content Manager Is Qualified Is To Conduct a Pre-Hire Assessment

Pre-hire assessments are a crucial part of your selection process. You cannot rely on what candidates say in their portfolios because there’s no way for you to check the validity of the content—unless you test them.

Although a vital step, candidate testing can turn into a nightmare if you start receiving tens or hundreds of work samples in your inbox. Organizing them is nearly impossible, so delegating this task to good skill assessment software would save you a tremendous amount of time you’d otherwise spend on manual work.

Workello resolves this issue in an instant—here’s how it works:

1. Sign up for a free Workello account and set up your hiring funnel in 90 seconds
2. Post your job ad anywhere with a unique Workello job ad link
3. Watch all the applicants stream into a single dashboard
4. Send an automated test to each applicant you select to filter out the unqualified ones
5. Reject, invite to an interview, or extend an offer to a candidate in just one click

Test Your Candidates and Hire Top Content Professionals With Workello

Our high-volume recruiting software allows you to assess the skills of any role on your content team and hire a top professional in record time. If you need to hire for a writing role of any kind, Workello provides you with top copywriting,  technical writing, and content writing assessments. Our software can also help you assess the skills of a content marketer candidate, or if your SEO team needs more support, you can test SEO writers and SEO copywriters in just one click. 

Once you receive a work sample, you can take a one-click action to move the candidate through the funnel, which will trigger an automated email containing the latest update.

Sign up for a Workello free trial to streamline pre-employment testing and hire the top 1% of talent.