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Marketing Director for a Nonprofit Job Description
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Marketing Director for a Nonprofit Job Description Template
We are searching for an experienced, goal-oriented Marketing Director to help us devise an effective nonprofit marketing strategy and manage our nonprofit initiatives. You will be in charge of developing creative tactics to reach our target audience by designing public programs and events, contacting outreach organizations, and guiding our advertisement campaign.
The ideal candidate should know how to manage a nonprofit marketing team and improve awareness of our company among the target demographic. This requires intimate cooperation with the marketing team to develop and maintain an approach that will generate consistent online outreach.
Your responsibility is to identify opportunities for online traffic growth, set organizational objectives, and organize promotional and fundraising activities. Exceptional time-management and problem-solving abilities are a big asset. Working knowledge of project management software is an additional plus. You are also expected to possess a superb grip on spoken and written English to ensure smooth, error-free communication with our users.
In the long run, our goal is to grow our brand, attract new subscribers, and promote healthy relations with our business partners. You will help us facilitate this by managing community outreach programs, maintaining our social media presence, and contacting our supporters.
Responsibilities
- Devising an effective nonprofit marketing and promotion strategy
- Spearheading our outreach initiatives and marketing campaigns
- Overseeing content production to ensure messaging consistency
- Managing our marketing budget to ensure maximum cost-efficiency
- Contacting our supporters via email and social media
- Providing guidance to our marketing and copywriting teams
Requirements
- Credible work experience in a nonprofit organization
- Portfolio of successful marketing/branding projects
- Strong organizational and project management skills
- Ability to maintain effective cross-sector communication
- Familiarity with current nonprofit marketing and fundraising practices
- Fluent in spoken and written English
- Bachelor’s degree in Marketing, Communications, or Management
Salary Ranges for Marketing Directors for a Nonprofit
The annual salary for Marketing Directors for a Nonprofit varies depending on their previous work experience, place of residence, education, job qualifications, and current market rate. The table below shows you the average pay rate for this role across the U.S.—according to Glassdoor:
| City | Entry-Level | Median | Top 10% |
|---|---|---|---|
| San Francisco, CA | $49,000 | N/A | $101,000 |
| New York, NY | $50,000 | N/A | $111,000 |
| Seattle, WA | $57,000 | N/A | $110,000 |
| Dallas, TX | $34,000 | N/A | $78,000 |
| Los Angeles, CA | $57,000 | N/A | $108,000 |
| Portland, OR | $51,000 | N/A | $90,000 |
| Austin, TX | $26,000 | N/A | $61,000 |
| Atlanta, GA | $41,000 | N/A | $97,000 |
| Nashville, TN | $22,000 | N/A | $51,000 |
| Tampa Bay, FL | $19,000 | N/A | $79,000 |
Similar Roles to Marketing Director for a Nonprofit
To create a job description that will attract only the best candidates for your business, you must specify the level of experience and education that prospective applicants should have. Don’t be shy about adding any additional details that could filter out unsuitable candidates—this way, you won’t need to go through numerous dubious portfolios and sub-par resumes to find a candidate who meets your company’s hiring criteria.
Keep in mind that a Marketing Director for a Nonprofit role may be advertised under a different name depending on the company, such as:
- Marketing Director for Nonprofits
- Marketing Officer Nonprofit
- NGO Marketing Manager
- Manager of Planning Marketing for Nonprofit
Have you decided that a Marketing Director for a Nonprofit is not what your company needs at this time? You might benefit more from a similar role—check out this table for other excellent job description templates that describe roles related to a Marketing Director for a Nonprofit:
- Market Research Director
- Digital Director
- Associate Creative Director
- Digital Marketing Director
- Senior Director of Marketing
- Director of Brand Marketing
- Director of Product Marketing
- Director of Marketing Operations
- Director of Digital Strategy
- Global Marketing Director
Get More Inspiration for Your Nonprofit Marketing Director Job Description
An excellent way to pick up a few ideas for your Marketing Director for a Nonprofit job description is to check out how other companies advertise their vacancies. Below is a hand-picked selection of some of our favorite job description examples from several major marketplaces:
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