Content and Communications Manager Job Description Template

We are looking for an experienced and creative Content and Communications Manager to oversee content production and create and implement internal and external communications strategies that will help increase stakeholder engagement and propel our brand’s image. Your primary obligations will be to establish the right messaging and themes in our content production while documenting new and improving existing procedures, plan all internal and external communications strategies, and prepare detailed media reports, press releases, and newsletters.

Responsibilities

• Research, develop, and implement internal and external communications strategies to build brand awareness and increase visibility
• Establish guidelines and manage content production aligned with campaign objectives
• Contribute to the production of PR and marketing materials
• Maintain existing and create new relationships with key contacts in (digital) media
• Organize online events that support our marketing efforts
• Create and update social media strategies by collaborating with marketing and content teams 
• Track and report on the progress and success of our content and communications campaigns

Requirements

• Bachelor’s degree in Journalism, Public Relations, Marketing, Economics, or other relevant fields
• [XY] years of experience as a manager in Content Production or Communications
• Strong writing and verbal communication skills
• Excellent storytelling skills
• Knowledge of CRM software (HubSpot, Oracle, or Sage) and CMS platforms (WordPress, Joomla, Drupal, etc.)
• Thorough understanding of sales funnels and content production best practices
• Proven experience in B2B project management is a plus

Salary Ranges for Content and Communications Managers

Salaries for Content and Communications Managers aren’t the same in every company, and they vary depending on several factors. These factors commonly include education levels, certifications, additional skills, company’s budget, target industry, to name a few.

Here’s how the average annual salary of a Content and Communications Manager varies across the United States, according to Glassdoor:

How To Tailor Your Content and Communications Manager Job Ad

When it comes to writing a job description, it’s important to be specific and include all the details that precisely define the position you’re hiring for. Unclear Content and Communications Manager job ads can lead to confusing applicants and wasting your resources.

Candidates should have a clear understanding of the responsibilities they will carry, the requirements they will have to meet, and the tasks they will be expected to handle. Analyze the needs of your team and create a detailed description of the role. Don’t shy away from being specific in the requirements section—state the desired experience, specific skills, education levels, and other necessary details your ideal candidate should have. 

To avoid confusion and ensure you attract qualified candidates only, you should compare job descriptions for similar roles and customize your ad based on industry standards but also specific needs of your company. A few roles that may overlap with the role of a Content and Communications Manager include:

• Public Relations Manager—Develops and maintains their company’s or client’s positive public image by issuing press releases, building relationships with the media, countering negative publicity, etc. 
• Content Manager—Oversees content production and sets guidelines, but usually doesn’t get involved in external communications strategies 

Similar Roles to Content and Communications Manager

If a Content and Communications Manager isn’t exactly the role you’re looking to fill, you can check out additional job description templates we provide to find the one you need. Check out the table below to find roles similar to Content and Communications Manager and use a ready-made template to avoid writing your job ad from scratch:

• Communications Content Manager
• Marketing Communications Manager
• Marketing Communications Associate
• Content Marketing Specialist
• Marketing Communications Coordinator
• Growth Product Manager
• Marketing Communications Assistant
• Marketing Project Coordinator
• Marketing Communications Specialist
• Marketing Promoter

Get More Content and Communications Manager Job Descriptions Inspiration

The best way to find your unique voice and communicate what makes your company special is by looking at the way other organizations sell themselves when hiring for similar roles. If you aren’t sure what you want your Content and Communications Manager job ad to look like, we provide you with several excellent job description examples you can check out on the following job boards:

1. Glassdoor
2. LinkedIn
3. Monster
4. Indeed

Hiring Better, More Affordable Content and Communications Managers

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