Communications and Content Manager Job Description Template

We are looking for a Communications and Content Manager to develop our communication strategy and oversee the planning, organization, creation, and publishing of all content. Your main tasks include identifying media opportunities, creating press releases, and planning our communications and content strategies and monitoring their implementation. You will also be in charge of managing our content team to ensure all team members meet deadlines. You will work alongside our content and marketing teams to ensure that our messaging aligns with our brand guidelines.

Our ideal candidate must be an excellent communicator, have 3–5 years of experience in a similar role, and demonstrate an in-depth understanding of the best Search Engine Optimization (SEO) practices. A bachelor’s degree in Marketing, Journalism, Communications, or English is considered a plus.

Responsibilities

• Develop communication and marketing strategies that align with our company objectives and image
• Write press releases and maintain a good relationship with journalists and other media members 
• Evaluate the effectiveness of the communication strategy using relevant KPIs, such as website analytics, surveys, and email click-through rate
• Organize and oversee the production of our marketing materials
• Supervise the entire process of content publication—from writing and editing to proofreading and publishing
• Manage our content team and participate in the hiring process 
• Work with the sales and marketing departments to devise the most effective cross-platform content strategies
• Provide technical, creative, and editorial feedback to the content team when needed
• Manage the content distribution across all marketing channels, including social media platforms and email
• Track web analytics to measure the success of our communications and content marketing campaigns, identify areas for improvement, and formulate better strategies to improve engagement and revenue

Requirements

• 3–5 years of experience in a similar role
• Strong leadership skills
• In-depth knowledge of the best communication strategies and SEO practices
• Proficiency in content management systems and web analytics tracking
• Excellent communication and presentation skills
• Working experience in social media content creation and management
• Basic knowledge of User Interface (UI)/User Experience (UX) design
• Bachelor’s degree in Marketing, Communications, English, Journalism, or related fields

Salary Ranges for Communications and Content Managers

Salary ranges for Communications and Content Managers are influenced by factors such as the level of education, work experience, qualifications, additional skills, and the regional cost of living.

According to Glassdoor, average annual salaries for Communications and Content Managers throughout the United States are as follows:

Learn how to lower your content cost by 50% and hire top talent

Customize Your Job Ad To Recruit Only the Best Communications and Content Managers

While there is no sure method that will help you avoid bad applicants, you can minimize the number of irrelevant applications by making your job descriptions as specific as possible.

Mentioning the exact requirements and responsibilities in a concise manner can increase your chances of attracting perfect-fit candidates. It will also save you time reviewing applications because underqualified candidates probably won’t apply.

The best way to make your job posting specific is to mention the exact daily tasks that the role will perform, the tools they must be familiar with, and the experience they must have to qualify. You can also mention preferred certifications that a candidate should have.

Similar Roles to Communications and Content Managers

If Communications and Content Manager isn’t the role you’re looking for, you can consult our job description templates to hire for a similar role:

• Content Operations Specialist
• Content Delivery Manager
• Content Operations Manager
• Content Director
• Senior Content Marketing Manager
• Content Strategist
• Social Media Content Manager
• B2B Content Manager
• Content Marketing Manager
• Content Management System Administrator

Get More Communications and Content Manager Job Descriptions Inspiration 

Stating the requirements and responsibilities of the role in question isn’t enough to attract highly qualified candidates. You also need to make sure your job listing stands out by highlighting the benefits of working with your company. 

If you’re not sure of where to start, you can take a look at how other companies did it. Check out these websites to find more Communications and Content Manager job description examples: 

1. Glassdoor
2. SimplyHired
3. Indeed
4. FlexJobs

The Only Way To Know a Content Manager Is Qualified Is To Conduct a Pre-Hire Assessment

Pre-hire assessments are a crucial part of your selection process. You cannot rely on what candidates say in their portfolios because there’s no way for you to check the validity of the content—unless you test them.

Although a vital step, candidate testing can turn into a nightmare if you start receiving tens or hundreds of work samples in your inbox. Organizing them is nearly impossible, so delegating this task to good skill assessment software would save you a tremendous amount of time you’d otherwise spend on manual work.

Workello resolves this issue in an instant—here’s how it works:

1. Sign up for a free Workello account and set up your hiring funnel in 90 seconds
2. Post your job ad anywhere with a unique Workello job ad link
3. Watch all the applicants stream into a single dashboard
4. Send an automated test to each applicant you select to filter out the unqualified ones
5. Reject, invite to an interview, or extend an offer to a candidate in just one click

Test Your Candidates and Hire Top Content Professionals With Workello

Our high-volume recruiting software allows you to assess the skills of any role on your content team and hire a top professional in record time. If you need to hire for a writing role of any kind, Workello provides you with top copywriting,  technical writing, and content writing assessments. Our software can also help you assess the skills of a content marketer candidate, or if your SEO team needs more support, you can test SEO writers and SEO copywriters in just one click. 

Once you receive a work sample, you can take a one-click action to move the candidate through the funnel, which will trigger an automated email containing the latest update.

Sign up for a Workello free trial to streamline pre-employment testing and hire the top 1% of talent.