Marketing Communications Coordinator Job Description Template

Our company is searching for an ambitious, high-achieving Marketing Communications Coordinator to join our professional marketing team. This dynamic role will put you in charge of creating an innovative marketing strategy that will increase our outreach, propel brand awareness, and attract fresh subscribers!

You will be responsible for brainstorming ideas and seizing opportunities for promoting our company across various channels. In practice, this means that you’ll be coordinating the activities of our marketing and communications departments, driving marketing initiatives, and tracking the progress of our advertising campaigns. Excellent communication and presentation skills are mandatory, as you’ll be organizing meetings, communicating with our marketing managers on current projects, and interacting with potential clients who are interested in our products.

The perfect applicant should be familiar with current market trends, as well as consumer needs and demands. They should also be able to capitalize on our brand’s key selling points to spread our company’s message across various social media platforms. In-depth knowledge of contemporary marketing practices is required to successfully cultivate an appealing brand image that will continuously generate new leads.

In short, our end goal is to produce high-quality content that will reach our target audience. Your role is to facilitate this by effectively promoting our products and ensuring consistent online traffic growth to our site.

Responsibilities

• Devising a working marketing plan that rapidly gives results
• Coordinating the activities of our marketing and communications departments to ensure a uniform advertisement strategy
• Maintaining and recommending adjustments to our communications systems 
• Ensuring the quality and consistency of newsletters, sell sheets, online flyers, and other marketing material
• Analyzing and reporting to our marketing managers on the progress of our marketing initiatives

Requirements

• Portfolio of previous marketing projects
• Proven marketing experience in a communications role
• Excellent organizational and time management skills
• Ability to multitask several projects
• Bachelor’s degree in Marketing, Communications, or Journalism

Salary Ranges for Marketing Communications Coordinators

As per Glassdoor, the average annual salary for a Marketing Communications Coordinator is $51,683. The precise amount depends on several factors, such as experience in the industry, education, the current market rate, and the state they live in—as you can see in the following table:

Similar Roles to Marketing Communications Coordinator

Creating an effective job description that will appeal to top Marketing Communications Coordinator candidates requires you to be as specific as possible when listing the qualifications, degree of education, work experience, and any additional prerequisites that the position demands. This will save you the trouble of reviewing subpar resumes that are not up to your company’s standard. A detailed description of the job position will enable you to easily filter out unsuitable candidates while simultaneously attracting the qualified ones.

When it comes to the role of Marketing Communications Coordinator, bear in mind that there are other similarly-named positions that may require a different skill set. Here’s a list of such roles:

• Product Marketing Manager—Concerned with identifying your product’s selling points and devising an effective strategy for selling it to the target audience
• Marketing Analyst—Their role is to analyze site metrics and online traffic growth in order to update the manager on the progress of marketing campaigns. Familiarity with digital analysis tools, such as Google Analytics, is a must
• Digital Marketing Specialist—They are responsible for creating an overarching online promotion plan that will improve brand awareness via social media. Knowledge of social media management tools is mandatory

Have you decided a Marketing Communications Coordinator is not what your company needs after all? If so, check out these job description templates for related positions that may be a better fit:

• Market Research Director
• Digital Director
• Associate Creative Director
• Digital Marketing Director
• Senior Director of Marketing
• Director of Brand Marketing
• Director of Product Marketing
• Director of Marketing Operations
• Director of Digital Strategy
• Global Marketing Director

Get More Inspiration for Your Marketing Communications Coordinator Job Description

Adapting the template to create a perfect job description doesn’t have to be a tiring procedure—you can use other companies’ job ads as inspiration. In the list below, we’ve numbered some of our favorite job description examples from several online hiring platforms to help you out:  

1. Glassdoor
2. Indeed
3. Monster
4. LinkedIn
5. Jora

Hire Better, More Affordable Marketing Communications Coordinators

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