Content Outreach Specialist Job Description Template

Our company is seeking a highly motivated and dedicated Content Outreach Specialist to join our team and help us drive brand awareness. You will work alongside our SEO, content, and social media teams to create outreach campaigns for our company’s products/services and ensure they are implemented properly. You will be in charge of ensuring optimum exposure by building backlinks, engaging with relevant sites and partners to promote our products/services, and developing innovative ideas to drive organic growth. You will be tasked with building relationships with bloggers, journalists, publishers, influencers, and other relevant linking partners who would share/promote our content.

The ideal candidate should be proficient in English and have excellent written communication skills and solid knowledge of SEO concepts.

Responsibilities

• Help us gain brand exposure and increase SEO traffic by identifying the best outreach opportunities
• Research and find appropriate backlinking partners that are willing to promote our products/services/content on different social media channels, forums, and online communities
• Manage internal and external strategic partnerships
• Strategize and drive content production that best supports our backlinking campaigns
• Conduct competitor research
• Analyze the success of backlinks and/or guest posts and report to the SEO Manager
• Document backlinking procedures and organize workshops to instruct other team members on best practices

Requirements

• Bachelor’s degree in Business, Communications, Marketing, PR, or another relevant field
• Excellent understanding of SEO best practices
• Experience with SEO software (Ahrefs, SEMrush, or Pitchbox) and analytics tools, such as Google Analytics, Google Search Console, or Adobe Analytics 
• Minimum of [XY years] of experience in PR, link building, sales, or outreach campaigns
• Proficiency in English and excellent written and verbal communication skills
• Ability to build and manage long-lasting relationships with partners 

Salary Ranges for Content Outreach Specialists

Salaries for Content Outreach Specialists across the States aren’t always the same—they vary wildly depending on candidates’ years of experience, skills, and certifications. Here’s how average annual salaries of Content Outreach Specialists differ in major U.S. cities, according to Glassdoor:

Tips on Creating a Perfect Content Outreach Specialist Job Ad

To avoid wasting time on reviewing resumes that don’t fit your company’s needs, you should put in strategic effort in creating the job ad for the role you’re hiring for. By being specific and clear about all the requirements and responsibilities, you allow the potential candidates to fully understand what the role entails and help them decide whether it is a role they can excel at prior to applying. Why struggle with going through a ton of bad resumes when you can customize your job ad for the specific role you’re hiring and save precious time?

When writing a job description for your ad, you should:

• Mention all the benefits your company provides to potential candidates (paid time off, health insurance, or mental health benefits)
• Include relevant details about the salary (such as the compensation range and potential bonuses)
• State what certification or degree the candidate should have (Bachelor’s/Master’s degree in Marketing/Business/Communications)
• Emphasize what the required skills for the position are—list software or specific tools that the successful candidate will use daily and state specific skill/experience levels for each item

Similar Roles to Content Outreach Specialist

We can provide you with job description templates for various other roles in SEO and content management/production. Check out our ready-made templates for every role on your content team and choose the one(s) you need:

• SEO Content Specialist
• Content Management Specialist
• SEO Content Manager
• Digital Content Specialist
• SEO Copywriter
• Content Specialist
• Content Marketing Specialist
• Digital Marketing Specialist
• Web Content Specialist
• Senior Marketing Specialist

Get More Content Outreach Specialist Job Descriptions Inspiration

Still unsure about what your Content Outreach Specialist job ad should look like? You can check out a few different job description examples in existing ads to see how other companies tailor their job descriptions when recruiting for similar roles. Visit the job boards below to see different Content Outreach Specialist job ad examples and get an idea of what your job ad should look like:

1. Glassdoor
2. LinkedIn
3. Monster
4. Indeed

Learn how to lower your content cost by 50% and hire top talent

Don’t Hire a Content Manager Before You Test Their Skills

When you’re hiring for a senior content management role—whether it’s a content director, head of content, content manager, or content strategist or publisher—you’ll be faced with a specific recruitment dilemma. Chances are most of your applicants will submit portfolios with impressive lists of content campaigns they worked on. How can you tell what their contribution to the successes of those campaigns was?

You can’t know for certain by looking at their CV. The only way to know how skilled they actually are is to test them even before you spend time interviewing them.

When you have tens or hundreds of applicants, testing each one quickly becomes impossible to manage unless you have skill assessment software. Workello removes the issue of having to send and store tests manually by automating the entire process and keeping everything organized. Here’s how it works:

1. Sign up for free and create your hiring funnel with our pre-configured settings in under 3 minutes
2. Create your Workello job ad and use the link to post on as many job boards
3. Wait for applications to start showing up in your single-page dashboard
4. Test candidates to assess their skills 
5. Use the dashboard to assess, reject, and interview candidates and send an offer to the best one

Speed Up the Testing Phase and Hire the Top 1% Candidates With Workello

Workello is high-volume recruiting software that automates the entire hiring process. You can use the dashboard to assess, test, interview, and reject candidates. All you need to do is change their application status. 

Besides content managers, you can use the platform to test content marketers and other content team members, such as technical writers, copywriters, and content writers. If your SEO team needs new members, you can also test SEO writers and SEO copywriters.

Sign up for free and enjoy the fastest and most efficient pre-employment assessment process with Workello.