SEO Copywriter Job Description Template

We are seeking a high-performing SEO Copywriter to create engaging and compelling copy for our audience. As an SEO Copywriter, you will create copy, scripts, and long-form content for our web pages, emails, social media posts, infographics, landing pages, etc.

You must have exceptional written English, a deep understanding of SEO writing strategies, and the ability to adapt your style and tone to our target audience. You will work with our marketing and design teams to gain an in-depth understanding of our products and services.

You will also analyze user behavior on our website and other digital channels to create data-driven, optimized copy that will captivate our audience and boost our rankings and visibility. As a member of our organization, you will receive [list benefits].

Responsibilities

• Write high-quality, error-free, original, and engaging copy for our email newsletters, social media posts, etc. 
• Write long-form copy for our web and landing pages, video scripts, long-form blogs, etc.
• Employ SEO strategies to your writing
• Research and fact-check thoroughly to ensure accuracy and effectiveness
• Work with your assigned Copy Editor to ensure the copy meets all language, structure, tone, and informational requirements
• Work with the design team in the visuals selection process for every copy to drive user experience

Requirements

• Bachelor’s degree in English, Creative Writing, Journalism, Communications, or a related field
• 3+ years of SEO copywriting experience
• A strong copywriting portfolio that includes email copy, web pages, sales letters, etc.
• Exceptional grammar, research, fact-checking, writing, and editing skills
• Adaptable writing style for different demographics
• Advanced knowledge of SEO and copywriting strategies
• Self-motivated with good time management and organizational skills
• Experience with writing and content management tools

Salary Ranges for SEO Copywriters

SEO Copywriters can be found in different industries and niches. They also have different skill and experience levels and work with low, medium, or high-paying clients and employers. All these factors play into how much an SEO Copywriter can earn. The data in this table represents the average salaries of SEO Copywriters across some major U.S. cities, according to Glassdoor:

Create a Job Ad That Targets Only the Best SEO Copywriters for Your Company

Not every SEO Copywriter has the writing skill, SEO knowledge, or industry experience needed to work in your company—your job ad needs to be specific enough to put off unqualified candidates.

When you write a job description, you need to go into detail about the following:

1. Responsibilities—the kind of copy they will be writing, their responsibilities while collaborating with other teams, etc.
2. Qualifications—required academic degree, portfolio content, years of experience in direct or similar roles, their proficiency with tools you’ll need them to work with
3. Benefits—salary increase, career advancement opportunities, overtime and paid time off, 401k plans, etc.

This is crucial to ensure your job ad appeals only to suitable candidates—you want to avoid candidates looking for other writing and SEO roles with overlapping responsibilities and requirements.

Some of these similar roles are similar but essentially differ from SEO Copywriter:

• Copywriter—Writes primarily for the purposes of advertisements and sales. They write sales copy, such as ads and sales letters. Copywriters are not concerned with maximum outreach and search engine rankings.
• SEO Specialist—This SEO role deals with developing SEO content strategies, as well as analyzing and revising existing copy or content to ensure better search engine ranking
• SEO Writer—Writes content, not copy. SEO Writers typically produce longer forms (blogs and articles) to boost visibility on search engines. These writers typically have good SEO skills, but copywriting skills are not required.

Similar Roles to SEO Copywriter

If you do not need an SEO Copywriter after all or need to hire for other roles, we have other templates you can check out:

• SEO Writer
• Direct Marketing Copywriter
• Freelance Copywriter
• SEO Content Specialist
• Conversion Copywriter
• Copywriter Intern
• Copywriter
• Social Media Copywriter
• Junior Copywriter
• Senior Copywriter
• B2B Copywriter
• Medical Copywriter

These job description templates can become your job ads—make a few adjustments to any of them to satisfy your hiring needs.

Get More SEO Copywriter Job Descriptions Inspiration

If you’re not sure how to start your job description, use job description examples from these popular job boards to get some fresh ideas:

• Indeed
• Glassdoor
• Indeed
• ZipRecruiter

Learn how to lower your content cost by 50% and hire top talent

Spot the Best Copywriter From Hundreds of Applicants With Pre-Hire Assessments

When you’re hiring a new copywriter for your team, you risk getting swamped by hundreds of unqualified candidates if you just post a job ad and ask for jobseekers to turn in their resumes and work samples. Portfolio pieces have likely undergone several rounds of editing before they ended up in your inbox, and an extensive resume with numerous projects listed doesn’t directly attest to the copywriting skills. None of that ensures that a candidate is qualified—a top-quality copywriter should be able to prove their worth even without a resume.

By far, the best method of selecting top-quality candidates is pre-employment testing.

While testing is great, it quickly becomes a mare to manage it once you have to assess hundreds (if not thousands) of candidates. Without skill assessment software, you’ll need to message candidates manually, keep track of their progress, and make sure tests don’t get mixed up or lost in a sea of others.

Workello is high-volume recruiting software that automates the entire hiring process and helps you keep assessments under control. Once you create a free account, you can:

1. Set up your hiring funnel in under 3 minutes
2. Post job listings on job boards with the Workello link
3. Wait for applications to show up in your dashboard
4. Test copywriters to see if their skills match their portfolios
5. Assess, reject, and invite candidates to interview from your dashboard

Test Candidates and Streamline Your Hiring Process With Workello

With Workello, you’ll be able to manage hundreds of candidates from the moment they apply until you decide to send someone an offer. Workello automates the entire process and allows you to move candidates through the funnel without ever leaving your dashboard. You can use the platform to test content writers and copywriters. If you’re looking for SEO copywriters, you can use testing specific to them.

Sign up for Workello for free and get to the best copywriter faster than other companies.