Digital Content Specialist Job Description Template

We are looking for a Digital Content Specialist who will plan, produce, and publish engaging digital content in accordance with our brand identity and style guidelines.

You are expected to research and determine our target audience and oversee the creation and publishing of content in the form of blogs, short- and long-form articles, social media posts, landing and web pages, and similar. You will also participate in planning digital media campaigns and content strategies and establishing our online presence to improve brand awareness. Additional responsibilities include tracking the progress of our marketing campaigns, analyzing KPIs, and providing feedback to the content department. 

This role requires active collaboration with our SEO, marketing, writing, and editorial teams to ensure our content is optimized for all digital media channels.

To qualify for this position, you need to have at least 5 years of experience as a Digital Content Specialist or in a similar role. A bachelor’s degree in Marketing, Communication, Advertising, or English is a plus. 

Responsibilities

• Monitoring the creation and publishing of the content for our blog, website, and social media platforms 
• Researching competitors, target market, and relevant keywords for our digital marketing strategies
• Running digital content campaigns for our website and social media
• Participating in planning and implementation of effective marketing campaigns 
• Collaborating with Graphic Designers and Illustrators to come up with appropriate visual content
• Monitoring performance of the content across all digital media platforms
• Editing content for grammar, spelling, punctuation, and style 
• Writing content for various platforms, including blogs and social media posts, when necessary
• Making sure all content follows the best SEO practices and our company’s style guidelines
• Managing our marketing, writing, and design teams to ensure everyone meets their deadlines

Requirements

• Over 5 years of experience in similar roles
• Portfolio with 3–4 examples of past work
• Excellent writing and communication skills
• Basic knowledge of SEO 
• In-depth knowledge of content management systems, such as WordPress, Joomla, or Magento
• Bachelor’s degree in English, Marketing, Advertising, or Communications 
• Experience in Web or Graphic Design is a plus

Salary Ranges for Digital Content Specialists

The salary of a Digital Content Specialist is affected by the candidate’s experience, skills, education, place of living, and many other factors. According to Glassdoor, these are salary ranges for Digital Content Specialists across the U.S:

How To Tailor Your Digital Content Specialist Job Description To Attract the Right Candidate

Writing a super specific job ad will help you communicate the requirements and responsibilities a position requires in a clear and concise manner. This will help you attract applicants with relevant skill sets and experience—enabling you to save time reviewing applications as underqualified candidates most likely won’t apply. 

You can specify what tools the ideal candidates should be familiar with, how many years of experience they should have, and other requirements that are unique to your company. Make sure to also include a list of day-to-day tasks they will perform.

Complementary and Similar Roles To Digital Content Specialists 

If this role isn’t quite the one you’re hiring for, we have more job description templates you can check out. A Digital Content Specialist may work alongside or share similar responsibilities with the following roles: 

• SEO Content Specialist
• Content Manager
• Content Marketing Specialist
• Content Developer
• Content Writer
• Web Content Specialist
• Content Director
• Web Content Producer
• Content Strategist
• Content Designer

Get More Digital Content Specialist Job Descriptions Inspiration

Other than posting a super specific job ad, you should also highlight what makes your company special to attract more qualified Digital Content Specialists. If you’re not sure how to do so, the job description examples on the following websites might help you: 

1. Glassdoor
2. LinkedIn
3. SimplyHired
4. Indeed

Don’t Hire a Content Manager Before You Test Their Skills

When you’re hiring for a senior content management role—whether it’s a content director, head of content, content manager, or content strategist or publisher—you’ll be faced with a specific recruitment dilemma. Chances are most of your applicants will submit portfolios with impressive lists of content campaigns they worked on. How can you tell what their contribution to the successes of those campaigns was?

You can’t know for certain by looking at their CV. The only way to know how skilled they actually are is to test them even before you spend time interviewing them.

When you have tens or hundreds of applicants, testing each one quickly becomes impossible to manage unless you have skill assessment software. Workello removes the issue of having to send and store tests manually by automating the entire process and keeping everything organized. Here’s how it works:

1. Sign up for free and create your hiring funnel with our pre-configured settings in under 3 minutes
2. Create your Workello job ad and use the link to post on as many job boards
3. Wait for applications to start showing up in your single-page dashboard
4. Test candidates to assess their skills 
5. Use the dashboard to assess, reject, and interview candidates and send an offer to the best one

Speed Up the Testing Phase and Hire the Top 1% Candidates With Workello

Workello is high-volume recruiting software that automates the entire hiring process. You can use the dashboard to assess, test, interview, and reject candidates. All you need to do is change their application status. 

Besides content managers, you can use the platform to test content marketers and other content team members, such as technical writers, copywriters, and content writers. If your SEO team needs new members, you can also test SEO writers and SEO copywriters.

Sign up for free and enjoy the fastest and most efficient pre-employment assessment process with Workello.