Creative Strategist Job Description Template

[Company Name] is looking for an experienced, highly motivated, and goal-oriented Creative Strategist to join our marketing team. You will be responsible for devising and overseeing the implementation of creative digital marketing strategies that raise brand awareness and increase conversions.

Your role includes identifying the needs and demands of our core demographic and creating a compelling marketing strategy that will engage prospective clients and reliably convert them into paid customers. To pitch our brand in a convincing manner, you must have the capacity to measure public opinion, leverage market insights, and adjust tactics according to current industry trends.

You will review promotional material and assist in the development of marketing collateral to ensure it is aligned with our business goals and brand messaging.

The role also requires you to track the progress of our marketing initiatives, review campaign results, and modify or create new marketing strategies to face the challenges of a dynamic market.

To succeed in the role of a Creative Strategist, you need to possess superb time- and project-management skills, as well as in-depth knowledge of best practices in digital marketing. Sound knowledge of analytics software, such as Google Analytics, is a prerequisite for all prospective candidates.

Responsibilities

• Creating, implementing, and monitoring the efficacy of marketing strategies throughout their entire lifecycle
• Surveying the market to identify current industry trends and determine the demand for our products
• Researching our main client demographic to identify their pain points
• Collaborating with the social media and content development teams and ensuring our promotional material appeals to customer needs
• Tracking the progress of our marketing campaigns and reporting crucial developments to the Director of Marketing
• Analyzing the results of marketing initiatives, preparing briefs, and adjusting our strategy as needed

Requirements

• 5+ years of experience as a Marketing Strategist
• Bachelor’s degree in Marketing, Communications, or a related field
• Well-rounded knowledge of current marketing trends and market dynamics
• Proficiency with project management software, such as Basecamp and Nifty
• Understanding of digital analytics tools, such as Semrush and Google Analytics
• Excellent organizational and planning abilities

Salary Ranges for Creative Strategists

The typical yearly salary of a Creative Strategist varies drastically based on several significant factors. It is determined by a candidate’s previous work experience, qualifications, industry-specific experience, as well as the company’s location. The average annual payout for this role amounts to $106,432, as reported by Glassdoor.

The following table displays the difference between Creative Strategist salaries across several major U.S. cities:

Similar Roles to Creative Strategist

Creating an effective job description that will attract only the most qualified Creative Strategist candidates requires you to be as specific as possible when listing the requirements and responsibilities of the role. This means you have to carefully list out the necessary experience, technical skills, marketing credentials, as well as the desirable personal qualities you wish to see in an ideal candidate.

Doing so will increase your odds of landing a superb candidate who has the right skills for the job and is a good fit for your organization. At the same time, a comprehensive list of requirements will discourage unqualified candidates from applying. This will save you valuable time you’d otherwise spend on reviewing dozens of sub-par resumes.

On top of specifying what you want in a candidate, you should also give top-performing Creative Strategists the right incentive to choose your organization over every other company hiring for the same role. One way to do this is by listing out all the perks and benefits of employment in your company, such as PTO days, insurance, maternity leave, and various monthly and yearly bonuses.

If you find that a Creative Strategist is not exactly what your business needs at present, browse through our selection of other pre-made templates for similar marketing roles:

• Content Marketing Specialist
• Content Operations Manager
• E-Learning Content Developer
• Content Producer
• Digital Content Director
• Content Operations Analyst
• Digital Content Publisher
• SEO Content Specialist
• Content Review Specialist
• Content Operation Specialist
• Web Content Specialist
• Website Content Writer for Nonprofits

Get More Inspiration for Your Creative Strategist Job Description

If you need more inspiration to customize your job ad, you should take a look at what other companies are doing to attract qualified Creative Strategists.

Below is our selection of major hiring platforms with excellent Creative Strategist job description examples that can help you create a better job ad:

1. Glassdoor
2. Indeed
3. LinkedIn
4. Neuvoo
5. ZipRecruiter

Hire Better, More Affordable Creative Strategists

Successful marketers are also excellent writers. They must have the ability to write powerful, engaging, persuasive copy that will entice the reader to take the desired action. That’s why we believe it’s important to test a marketer’s writing skills.

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Your job description, candidate emails, and automated tests are all pre-configured! Sign up for Workello now and start accepting new marketing candidates in less than 3 minutes.