Social Media Copywriter Job Description Template

We are in need of a skilled and productive Social Media Copywriter to join our marketing team and write compelling and engaging social media copy that communicates our brand message effectively. Your main obligations include producing copy, publishing posts, and tracking their success through analytics. All writing must be impeccable in terms of spelling and grammar. In producing engaging and professionally written material for our social media accounts, such as media copy and social media posts, you will help us develop a positive and favorable online presence.

Reporting to our Social Media Manager, you will be expected to meet daily quotas and follow deadlines detailed in our content calendar. You will work closely with our advertising team to brainstorm the best ideas and marketing strategies that will help promote our company.

The ideal candidate will possess the skill to write engaging content quickly and accurately to promote our company across various social media platforms. Above all else, they must understand how to impart our business values in brief social media copy, whether it’s a Tweet, a Facebook post, or a caption on Instagram.

Responsibilities

• Produce a daily quota of social media copy according to our marketing team’s key objectives to help us promote our brand and increase revenue
• Write content that engages readers and convinces them to start using our company’s products and services
• Attend meetings with the Social Media Manager and marketing department
• Adapt writing style to ensure relevance on social media according to changing fads
• Reply to comments and inquiries on our social media platforms, as needed
• Develop promotional posts with our advertising teams
• Update our social media accounts with all relevant info and news

Requirements

• Bachelor’s degree in Marketing, Communications, or a similar field 
• 2–3 years of copywriting experience
• Samples of social-media-based copywriting campaigns
• Extensive experience using social media platforms
• Keen understanding of current social media trends and how they are changing

Salary Ranges for Social Media Copywriters

According to Glassdoor, social media copywriters can earn salaries ranging from $36,000–$120,000. Before you determine the salary you’re prepared to offer, you need to take into account various factors, including a candidate’s level of experience and education, skills, and location. Find more details about Social Media Copywriters’ salary ranges across the States in the table below:

How To Find the Right Social Media Copywriter

One of the most important factors in a job description’s success is its specificity. To ensure you’re being super specific in your job ad, start by evaluating your business needs. One of your first steps should be to talk to your marketing and social media personnel and determine what they will expect from the Social Media Copywriter. 

The more exact you can be when describing the duties they will perform, the more effective the job description will be. Consider the following variables:

• Types of content you require
• Social media platforms you use
• Industry your business operates in

By narrowing down the expectations of the person you wish to hire for this position, you will most likely receive resumes from qualified candidates only, so you won’t have to spend hours assessing underqualified applicants.

Complementary Roles to a Social Media Copywriter

Need to hire another type of writer? Use our job description templates for complementary roles to attract the best candidates:

• Copywriter
• Freelance Writer
• Content Writer
• Science Writer
• SEO Writer
• Senior Writer
• Content Creator
• Political Writer
• Medical Writer
• Technical Writer

Get More Social Media Copywriter Job Descriptions Inspiration

Making sure your company is presented in the best way possible when writing your job ad will help you attract competent applicants. Review a few job description examples from the job posting websites listed below to get a better idea of what your job ad should look like:

1. Glassdoor
2. LinkedIn
3. Monster
4. Indeed

Learn how to lower your content cost by 50% and hire top talent

Use Pre-Hire Tests To Overcome the Struggle of Hiring a Skilled Copywriter

Hiring copywriters often turns out a mess. You get hundreds of applications, most of which are from underqualified candidates. You go through their resumes and portfolios, without ever knowing how true their portfolios are to their actual first-draft quality—you are well aware that the submitted samples have likely been heavily edited. Without testing your applicants, you risk hiring someone unqualified based on their solid interview skills—not their copywriting prowess.

To bypass this issue and hire only the top 1% of talent, you need to introduce pre-hire assessments.

When you do so, another issue will occur. How do you manage testing hundreds of candidates at once without losing your bearings? The only way to do it is to get reliable skill assessment software. Workello will automate the assessment process and facilitate your communication with candidates. All you need to do is:

1. Sign up for free and use the pre-configured settings to set up the hiring funnel in under 3 minutes
2. Post job ads on job platforms using the Workello link
3. Assess applications within your dashboard
4. Send tests to candidates to evaluate their skills
5. Reject or invite for interview and hire candidates without ever leaving your dashboard

Test Hundreds of Candidates Hassle-Free With Workello

Workello is high-volume recruiting software that automates your hiring funnel and speeds up the entire process, allowing you to save time and money. Most importantly, you won’t miss out on top candidates.

You can use Workello to test copywriters and SEO copywriters for any industry and niche. If you need a boost in your content team, use Workello to test content writers with ease. It’s an all-in-one platform that will meet all your needs. You only need to create a free account and hire top-quality copywriters in no time.