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Social Media Copywriter Job Description
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Social Media Copywriter Job Description Template
We are in need of a skilled and productive Social Media Copywriter to join our marketing team and write compelling and engaging social media copy that communicates our brand message effectively. Your main obligations include producing copy, publishing posts, and tracking their success through analytics. All writing must be impeccable in terms of spelling and grammar. In producing engaging and professionally written material for our social media accounts, such as media copy and social media posts, you will help us develop a positive and favorable online presence.
Reporting to our Social Media Manager, you will be expected to meet daily quotas and follow deadlines detailed in our content calendar. You will work closely with our advertising team to brainstorm the best ideas and marketing strategies that will help promote our company.
The ideal candidate will possess the skill to write engaging content quickly and accurately to promote our company across various social media platforms. Above all else, they must understand how to impart our business values in brief social media copy, whether it’s a Tweet, a Facebook post, or a caption on Instagram.
Responsibilities
- Produce a daily quota of social media copy according to our marketing team’s key objectives to help us promote our brand and increase revenue
- Write content that engages readers and convinces them to start using our company’s products and services
- Attend meetings with the Social Media Manager and marketing department
- Adapt writing style to ensure relevance on social media according to changing fads
- Reply to comments and inquiries on our social media platforms, as needed
- Develop promotional posts with our advertising teams
- Update our social media accounts with all relevant info and news
Requirements
- Bachelor’s degree in Marketing, Communications, or a similar field
- 2–3 years of copywriting experience
- Samples of social-media-based copywriting campaigns
- Extensive experience using social media platforms
- Keen understanding of current social media trends and how they are changing
Salary Ranges for Social Media Copywriters
According to Glassdoor, social media copywriters can earn salaries ranging from $36,000–$120,000. Before you determine the salary you’re prepared to offer, you need to take into account various factors, including a candidate’s level of experience and education, skills, and location. Find more details about Social Media Copywriters’ salary ranges across the States in the table below:
| City | Entry-Level | Median | Top 10% |
|---|---|---|---|
| San Francisco, CA | $44,000 | $82,000 | $120,000 |
| New York, NY | $46,000 | $76,000 | $107,000 |
| Seattle, WA | $37,000 | $64,000 | $91,000 |
| Dallas, TX | $39,000 | $61,000 | $83,000 |
| Los Angeles, CA | $40,000 | $71,000 | $102,000 |
| Portland, OR | $41,000 | $62,000 | $86,000 |
| Austin, TX | $39,000 | $65,000 | $92,000 |
| Atlanta, GA | $42,000 | $61,000 | $80,000 |
| Nashville, TN | $36,000 | $54,000 | $73,000 |
| Tampa Bay, FL | $36,000 | $50,000 | $64,000 |
How To Find the Right Social Media Copywriter
One of the most important factors in a job description’s success is how specific it is. To make sure you’re being super specific in your job ad, start by evaluating your business needs. One of your first steps should be to talk to your marketing and social media personnel and find out what they will expect from the Social Media Copywriter.
The more exact you can be when describing the duties they will perform, the more effective the job description will be. Consider the following variables:
- Types of content you require
- Social media platforms you use
- Industry your business operates in
By narrowing down the expectations of the person you wish to hire for this position, you will most likely receive resumes from qualified candidates only, which means that you won’t have to spend hours assessing underqualified applicants.
Complementary Roles to a Social Media Copywriter
Need to hire another type of writer? Use our job description templates for complementary roles to attract the best candidates:
- Copywriter
- Freelance Writer
- Content Writer
- Science Writer
- SEO Writer
- Senior Writer
- Content Creator
- Political Writer
- Medical Writer
- Technical Writer
Get More Social Media Copywriter Job Descriptions Inspiration
Making sure your company is presented in the best way possible when writing your job ad will help you attract competent applicants. Review a few job description examples from the job posting websites listed below to get a better idea of what your job ad should look like:
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