Sports Social Media Manager Job Description Template

[Company Name] is looking for an aspiring Sports Social Media Manager to manage social media accounts for our brand and sports teams we collaborate with. 

Your primary responsibilities will revolve around creating and managing the social media calendar, assigning tasks to our copywriting and creative teams, and analyzing the performance of different social media marketing initiatives and individual posts. 

You’ll also be QA-ing the content before publishing to ensure that the copy and visuals align with our brand and effectively promote events, championships, athletes, and articles on our website that cover the latest sports news. 

You will be required to manage each stage of social media content creation and publication, as well as monitor the engagement of the target audience via social media analytics tools such as HubSport or Sprout Social.

To excel in this role, you must be versed in sports and have a solid understanding of social media marketing. Demonstrated experience working in social media or marketing roles is a must.

Sports Social Media Manager Job Responsibilities

• Collaborate with internal stakeholders to create a social media publishing calendar each month
• Delegate social media content tasks to our copywriting and creative teams and monitor the progress of these tasks to ensure all content is high-quality and is delivered on time
• Schedule/Publish daily/weekly sport-related content on the company’s social media profiles, including Instagram, Twitter, and Facebook
• Leverage social media marketing tools, such as Hootsuite and HubSpot, to manage and monitor the effectiveness of various social media campaigns
• Perform social media content analysis and create detailed reports on top-performing content topics and posts
• Use the insights gathered from the reports to make informed decisions for future social media initiatives
• Detect strategic flaws in the established social media and digital marketing plans and propose actionable steps we can take to increase engagement and boost website traffic

Sports Social Media Manager Job Requirements

• Proven track record of managing social media content for sports brands, teams, or athletes
• Familiarity with the most popular sports events, shows, and games
• Ambitious to reach the established social media campaign objectives
• Solid copywriting skills are desirable
• Bachelor’s degree in Business or Marketing is an advantage

Salary Ranges for Sports Social Media Managers

The salaries of Sports Social Media Managers vary depending on a number of factors, including their geographic location, level of education, prior experience, type of contract (freelance or full-time), and the size of the organization they’re employed in.

Refer to the table below to check the annual salary ranges for different cities in the USA, according to Glassdoor:

How To Improve the Quality of Your Sports Social Media Manager Job Ad 

There are several crucial areas that you must cover when writing a job description for your new Sports Social Media Manager.

First, describe the exact type of content your new expert will manage. Applicants should know which sports they should be familiar with from the get-go. Even if someone has previous experience in the role, but they’ve only covered soccer and basketball, they might not be cut out for your company if you’re primarily focusing on Formula 1 racing, for example. 

Second, state clear goals and expectations. You don’t want underqualified candidates to waste your time. That’s why it’s important to state the exact responsibilities your new hire will take on, as well as the skills necessary to succeed in the role. 

If you’re looking for a particular skill set, feel free to emphasize that you won’t be considering candidates that lack the core competencies. This will deter the vast majority of underqualified candidates, so you won’t have to waste time filtering through hundreds of bad applications. 

Finally, you should always tell the applicants who you are and what you offer. An effective job description must contain a short description of your business and its core values. As an incentive for top-performers, you should also highlight all the perks and benefits of working at your company, such as:

• Health/vision/dental insurance
• Paid holidays
• Paid time off
• Retirement plan
• Tuition reimbursement
• Bonuses

Similar Roles to Sports Social Media Manager

Some responsibilities of Sports Social Media Managers may overlap with other job positions. 

If you aren’t sure a Social Media Manager is exactly what you need or if you want to expand your team and solidify your brand’s online presence, check out our job description templates for similar roles:

• Social Media Content Creator
• Social Media Content Strategist
• Social Media Content Manager
• Social Media Content Review Analyst
• Social Media Editor
• Social Media Copywriter
• Social Media Content Coordinator
• Content Director in Sports Media
• Digital Content Manager in Sports

Get More Sports Social Media Manager Job Descriptions Inspiration

Do you want to know how other businesses handle their Sports Social Media Manager job ads? Check out some job description examples for this or similar positions on:

1. Indeed
2. ProBlogger
3. Glassdoor
4. Creativepool
5. Monster

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When you’re hiring for a senior content management role—whether it’s a content director, head of content, content manager, or content strategist or publisher—you’ll be faced with a specific recruitment dilemma. Chances are most of your applicants will submit portfolios with impressive lists of content campaigns they worked on. How can you tell what their contribution to the successes of those campaigns was?

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Workello is high-volume recruiting software that automates the entire hiring process. You can use the dashboard to assess, test, interview, and reject candidates. All you need to do is change their application status. 

Besides content managers, you can use the platform to test content marketers and other content team members, such as technical writers, copywriters, and content writers. If your SEO team needs new members, you can also test SEO writers and SEO copywriters.

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