We are looking for a skilled Copywriter with a passion for cosmetic products and the beauty culture as a whole. We need a self-professed “beauty nerd” to help us produce professional and engaging copy.
As a Beauty Copywriter at our company, you will primarily produce marketing materials for our brand, such as website copy, packaging copy, slogans, social media captions, and product descriptions. You will also perform in-depth research about various beauty-related topics to stay updated with the latest industry trends, news, and customer demands. Another responsibility you’ll carry is to analyze reader engagement metrics to ensure the content you deliver matches the readers’ intent.
The ideal candidate for this position will possess both strong writing skills and a working knowledge of the cosmetic industry’s latest fads and developments. A Bachelor’s degree in English, Marketing, or a relevant field, and fluency in English are prerequisites for this role.
Produce written website and packaging copy that adheres to our style guide and persuades customers to purchase our products
Stay up to date with the latest cosmetic trends both at a corporate level and on social media
Create copy for social media captions
Write marketing material for our company, including slogans and product descriptions, to help us increase sales
Work closely with our marketing team to innovate our approach to online collateral
Identify new advertising opportunities and suggest areas of improvement
Collaborate with our design team to make sure your copy fits perfectly into their webpage or packaging design
3–5 years of copywriting experience (preferably in the cosmetic industry)
Portfolio with 2–3 professional writing samples
A demonstrated understanding of cosmetic culture
Impeccable written language skills
Proficiency in Associated Press style
Bachelor’s degree in Marketing, English, Journalism, or similar field
Salary Ranges for Beauty Copywriters
Offering the right salary is a key factor in your job posting’s success. How much you must offer depends on various factors, including a candidate’s location, experience level, skills, and similar.
How To Find the Exact Candidate for the Beauty Copywriter Role
Your degree of success in the search for a Beauty Copywriter will largely depend on how specific you make your job posting. Although cosmetics and beauty are somewhat specific topics, there is lots of different subject matter to which it can apply.
That’s why you should examine your precise needs in terms of copywriting. If you’re looking for someone to write about news and developments in the industry, then they’ll need experience in journalism. If you’re seeking someone to write tutorials and guides, then they’ll need more experience with the applications of cosmetics.
Before writing your job description, talk to the other members of your company’s leadership and figure out what type of content you envision. The better you can tailor your posting to that type of content, the better candidates you’ll get. You will also spend significantly less time reviewing poor resumes submitted by underqualified candidates since most of them will be discouraged from applying once they conclude they don’t possess the necessary competencies.
Similar Roles to a Beauty Copywriter
If a Beauty Copywriter isn’t the role you were looking to recruit, you can take a look at other job description templates for similar roles in the table below:
Get More Beauty Copywriter Job Descriptions Inspiration
To make sure you tailor a job description that represents your company in the best way, you can take a peek at how other brands sell themselves when hiring for similar roles. Get a little inspiration by checking out job description examples on the following four primary job posting websites:
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