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Content Coordinator Job Description
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Content Coordinator Job Description Template
We are searching for an experienced Content Coordinator to manage and produce written and visual content and choose the layout for our website. You are expected to conduct market research and understand our target audience to optimize the website’s visual and overall content according to their needs. You must make sure that all the information on our website is up to date and accessible from all browsers and devices.
Some of your day-to-day tasks include posting and editing content for web pages using JavaScript, CSS, and HTML. You are also in charge of creating our website’s visual materials using Photoshop, Illustrator, and similar tools.
You will report to our Content Manager, work with Developers on website optimization, show new employees how to use content management systems, and create SEO-focused content briefs for our writers.
A basic understanding of social media marketing is necessary as you will help our marketing team devise, manage, and monitor social media campaigns. To qualify, you must have 3–5 years of experience in a similar role. A Bachelor’s degree in Marketing, Journalism, Advertising, or Digital Communication is an advantage.
Responsibilities
- Manage and optimize the layout and content of our website
- Conduct market and keyword research
- Produce content tailored for our target audience
- Create visual content for our website
- Apply the best SEO practices to the design, content, and layout of our website to ensure our articles rank well
- Create content briefs for writers when necessary
- Teach new employees how to operate content management systems (WordPress, Joomla, Drupal, and similar)
- Check the quality of content scheduled for publication
- Work alongside our marketing team to develop and manage social media campaigns
- Analyze the success of published content using various KPIs, such as average time spent on page, page views, or bounce rate
Requirements
- 3–5 years of experience as a Content Coordinator or in a similar role
- Expertise in using content management systems
- Knowledge of HTML, CSS, and JavaScript
- Familiarity with graphic design tools, such as Adobe Illustrator and Photoshop
- Ability to interpret KPIs, such as click-through rate, bounce rate, and traffic sources and create easy-to-understand reports
- Experience in content creation, editing, and management
- Basic knowledge of social media marketing
- Bachelor’s degree in Advertising, Marketing, Journalism, or Digital Communication is preferred
Salary Ranges for Content Coordinators
Salaries of Content Coordinators depend on their education, work experience, regional costs of living, and many other aspects. According to Glassdoor, salary ranges for Content Coordinators across the U.S. are as follows:
| City | Entry-Level | Median | Top 10% |
|---|---|---|---|
| San Francisco, CA | $39,000 | $56,000 | $79,000 |
| New York, NY | $43,000 | $55,000 | $70,000 |
| Seattle, WA | $41,000 | $54,000 | $72,000 |
| Dallas, TX | $33,000 | $44,000 | $58,000 |
| Los Angeles, CA | $37,000 | $48,000 | $64,000 |
| Portland, OR | $32,000 | $47,000 | $70,000 |
| Austin, TX | $32,000 | $48,000 | $72,000 |
| Atlanta, GA | $34,000 | $46,000 | $62,000 |
| Nashville, TN | $37,000 | $52,000 | $73,000 |
| Tampa Bay, FL | $30,000 | $40,000 | $55,000 |
Customize Your Content Coordinator Job Ad To Attract Ideal Candidates!
Specifying what particular skill sets you’re looking for in a candidate can save you from wasting time reviewing irrelevant applications. You should write your Content Coordinator job ad according to what your company needs to attract only highly qualified candidates.
A customized job ad must inform potential candidates about the exact responsibilities they will have. Knowing the differences between similar Content Coordinator roles based on the type of content they produce can be helpful. Consult the following list for more details:
- Technical Content Coordinator—Writes accurate, easy-to-understand technical documentation in the form of white papers, scientific journals, or technical articles for both laity and experts
- Creative Content Coordinator—Focuses on incorporating storytelling into brand marketing. An ideal candidate for this role possesses a flair for language and storytelling
- Visual Content Coordinator—Works on graphic content, such as infographics, illustrations, diagrams, charts, and other visual mediums. Experience in Graphic or Web Design is an advantage
Complementary Roles to Content Coordinators
If you wish to expand your content team and hire for other roles, these job description templates might help you get started:
- Content Developer
- Content Manager
- Content Marketing Specialist
- SEO Content Specialist
- Content and Communications Manager
- Content Consultant
- Content Director
- Web Content Producer
- Content Strategist
- Content Delivery Manager
Hire Qualified Content Coordinators Faster
Workello helps content teams hire better writers more consistently.
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Workello helps content teams assess and hire any type of writer—including copywriters, content writers, SEO writers.
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