Content Coordinator Job Description Template

We are searching for an experienced Content Coordinator to manage and produce written and visual content and choose the layout for our website. You are expected to conduct market research and understand our target audience to optimize the website’s visual and overall content according to their needs. You must make sure that all the information on our website is up to date and accessible from all browsers and devices. 

Some of your day-to-day tasks include posting and editing content for web pages using JavaScript, CSS, and HTML. You are also in charge of creating our website’s visual materials using Photoshop, Illustrator, and similar tools.

You will report to our Content Manager, work with Developers on website optimization, show new employees how to use content management systems, and create SEO-focused content briefs for our writers. 

A basic understanding of social media marketing is necessary as you will help our marketing team devise, manage, and monitor social media campaigns. To qualify, you must have 3–5 years of experience in a similar role. A Bachelor’s degree in Marketing, Journalism, Advertising, or Digital Communication is an advantage. 

Responsibilities

• Manage and optimize the layout and content of our website
• Conduct market and keyword research
• Produce content tailored for our target audience
• Create visual content for our website 
• Apply the best SEO practices to the design, content, and layout of our website to ensure our articles rank well 
• Create content briefs for writers when necessary
• Teach new employees how to operate content management systems (WordPress, Joomla, Drupal, and similar)
• Check the quality of content scheduled for publication
• Work alongside our marketing team to develop and manage social media campaigns
• Analyze the success of published content using various KPIs, such as average time spent on page, page views, or bounce rate

Requirements

• 3–5 years of experience as a Content Coordinator or in a similar role
• Expertise in using content management systems
• Knowledge of HTML, CSS, and JavaScript
• Familiarity with graphic design tools, such as Adobe Illustrator and Photoshop
• Ability to interpret KPIs, such as click-through rate, bounce rate, and traffic sources and create easy-to-understand reports
• Experience in content creation, editing, and management
• Basic knowledge of social media marketing
• Bachelor’s degree in Advertising, Marketing, Journalism, or Digital Communication is preferred

Salary Ranges for Content Coordinators

Salaries of Content Coordinators depend on their education, work experience, regional costs of living, and many other aspects. According to Glassdoor, salary ranges for Content Coordinators across the U.S. are as follows:

Customize Your Content Coordinator Job Ad To Attract Ideal Candidates! 

Specifying what particular skill sets you’re looking for in a candidate can save you from wasting time reviewing irrelevant applications. You should write your Content Coordinator job ad according to what your company needs to attract only highly qualified candidates.

A customized job ad must inform potential candidates about the exact responsibilities they will have. Knowing the differences between similar Content Coordinator roles based on the type of content they produce can be helpful. Consult the following list for more details:

• Technical Content Coordinator—Writes accurate, easy-to-understand technical documentation in the form of white papers, scientific journals, or technical articles for both laity and experts
• Creative Content Coordinator—Focuses on incorporating storytelling into brand marketing. An ideal candidate for this role possesses a flair for language and storytelling
• Visual Content Coordinator—Works on graphic content, such as infographics, illustrations, diagrams, charts, and other visual mediums. Experience in Graphic or Web Design is an advantage

Complementary Roles to Content Coordinators

If you wish to expand your content team and hire for other roles, these job description templates might help you get started: 

• Content Developer
• Content Manager
• Content Marketing Specialist
• SEO Content Specialist
• Content and Communications Manager
• Content Consultant
• Content Director
• Web Content Producer
• Content Strategist
• Content Delivery Manager

Why You Should Test Content Managers Before You Hire Them

When you post a content management vacancy (be it a publisher, director, HoC, or any other managerial position), you’ll be swarmed by applications from unqualified candidates that seem great on paper. They can enhance their portfolios easily, but you can’t know how skillful they really are until you see them in action.

How do you do that before hiring them? Pre-hire assessments! The most efficient selection method is testing your candidates before they get the job offer.

When you start testing tens and hundreds of applicants, you’ll soon learn it’s impossible to keep track of it all. You need a skill assessment solution to keep everything tidy. With Workello, you get high-volume recruiting software that automates and optimizes your entire hiring process in five easy steps:

1. Create a free account and set up the entire hiring funnel in under 3 minutes
2. Post job listings on job platforms and add a link to your Workello job post
3. Sit back as applications start rolling into your dashboard
4. Test candidates to see their true value
5. Assess applicants and reject or interview and hire them depending on the results

Hire the Best Candidates Faster With Workello’s Pre-Employment Assessments

Workello allows you to move candidates through the funnel with a single click of a button. All information is available on your single-page dashboard, from which you can assess, test, reject, and interview candidates, as well as send them job offers.

You can use the platform to test copywriters, content writers, and technical writers, as well as SEO copywriters and SEO writers. If you need other additions to your team, you can also test content marketers.

Sign up for free and start testing your candidates in under 3 minutes.