Content Manager Job Description

Here’s the Content Manager Job Description Template we used to scale a content team to 45 writers and editors. Copy the automated hiring funnel we built to find and hire better, more affordable writers—at scale.

Gordana

Jan 5, 2022

Gordana Sretenovic

HR Leader

I grew a team from two to forty five talented people, in just eighteen months. Systems, processes, and people.

See Full Profile More about our writing process

Written by Gordana Sretenovic

Content Manager Job Description Template

We are looking for a Content Manager who is ready to develop various content strategies that will help us reach our business goals. As a Content Manager at our company, you will be in charge of managing our content team, which includes assigning content to Writers, providing editorial, creative, and technical support, and keeping the team on board with an editorial calendar.

Additional responsibilities you can expect include communicating with our clients, attending daily/weekly meetings, and liaising with our Writers and Editors to ensure the produced content is in accordance with our company’s guidelines.

Our ideal candidate should have a Bachelor’s degree in Communications, Journalism, English, or a related field and at least 2 years of experience in content management.

Responsibilities

Create and implement content strategies that align with the company’s short- and long-term vision
Assign content to Writers
Plan and maintain a publishing schedule
Use tools like Google Data Studio or [preferred tools] to analyze engagement metrics and website traffic
Provide guidance and support to our content team
Communicate with the content team and clients to ensure targets and deadlines are met
Manage content distribution to social media to increase web traffic across various platforms

Requirements

Bachelor’s degree in Communications, Journalism, English, or another related field
Leadership qualities
Ability to map out content that speaks to our target audience
Familiarity with the popular content management systems
Experience in managing social media campaigns
Communication skills, both verbal and written, need to be excellent

Salary Ranges for Content Managers

Salaries for Content Managers depend on various factors, including their responsibilities, experience, certifications, and skills.

The table below shows how the average annual salary of a Content Manager varies across the States, according to Glassdoor:

City	Entry-Level	Median	Top 10%
San Francisco, CA	$63,000	$118,000	$221,000
New York, NY	$53,000	$93,000	$163,000
Seattle, WA	$43,000	$76,000	$132,000
Dallas, TX	$44,000	$82,000	$152,000
Los Angeles, CA	$45,000	$75,000	$124,000
Portland, OR	$54,000	$70,000	$103,000
Austin, TX	$48,000	$79,000	$129,000
Atlanta, GA	$58,000	$89,000	$136,000
Nashville, TN	$45,000	$73,000	$119,000
Tampa Bay, FL	$39,000	$61,000	$79,000

Creating Your Job Ad According to the Type of Content Manager You’re Looking For

Writing a job description requires you to be specific. You have to make sure candidates are well informed about the responsibilities and expectations of the role they’re applying for to avoid miscommunication and misunderstandings during the hiring process.

Candidates should have a clear picture of the tasks they will be performing and the requirements they need to meet. Otherwise, you may have to waste a lot of your time weeding out underqualified applicants. To emphasize why it’s crucial for your job ad to be specific about the type of Content Manager you’re looking for, check out a few of these roles whose jobs may sound similar but are different:

Digital Content Manager—Creates digital content strategies to raise brand awareness and monitors the performance of those strategies to gauge their effectiveness, as well as improve their performance by applying the best practices
Editorial Content Manager—Is responsible for the development, optimization, and delivery of content that aligns with brand identity and caters to the target audience
Content Lead—Oversees content development, presents content to clients, develops content strategies, manages a content team, and keeps track of SEO performance to ensure the best results

Our Favorite Content Manager Job Descriptions

If you aren’t sure how to tailor your Content Manager job ad, you can always take a look at some other companies’ ones and see what they consider relevant when recruiting for this position.

We provide you with a few excellent job description examples you can draw inspiration from to sell your company to top Content Manager candidates:

The Only Way To Know a Content Manager Is Qualified Is To Conduct a Pre-Hire Assessment

Pre-hire assessments are a crucial part of your selection process. You cannot rely on what candidates say in their portfolios because there’s no way for you to check the validity of the content—unless you test them.

Although a vital step, candidate testing can turn into a nightmare if you start receiving tens or hundreds of work samples in your inbox. Organizing them is nearly impossible, so delegating this task to good skill assessment software would save you a tremendous amount of time you’d otherwise spend on manual work.

Workello resolves this issue in an instant—here’s how it works:

Sign up for a free Workello account and set up your hiring funnel in 90 seconds
Post your job ad anywhere with a unique Workello job ad link
Watch all the applicants stream into a single dashboard
Send an automated test to each applicant you select to filter out the unqualified ones
Reject, invite to an interview, or extend an offer to a candidate in just one click

Test Your Candidates and Hire Top Content Professionals With Workello

Our high-volume recruiting software allows you to assess the skills of any role on your content team and hire a top professional in record time. If you need to hire for a writing role of any kind, Workello provides you with top copywriting, technical writing, and content writing assessments. Our software can also help you assess the skills of a content marketer candidate, or if your SEO team needs more support, you can test SEO writers and SEO copywriters in just one click.

Once you receive a work sample, you can take a one-click action to move the candidate through the funnel, which will trigger an automated email containing the latest update.

Hire the Best of the Best

Join hundreds of ambitious companies using skills tests to identify and hire the top 1% of their job applicants. Signup and start accepting new applicants in 3 minutes.

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