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Content Manager Job Description
Here’s the Content Manager Job Description Template we used to scale a content team to 45 writers and editors. Copy the automated hiring funnel we built to find and hire better, more affordable writers—at scale.
Content Manager Job Description Template
We are looking for a Content Manager who is ready to develop various content strategies that will help us reach our business goals. As a Content Manager at our company, you will be in charge of managing our content team, which includes assigning content to Writers, providing editorial, creative, and technical support, and keeping the team on board with an editorial calendar.
Additional responsibilities you can expect include communicating with our clients, attending daily/weekly meetings, and liaising with our Writers and Editors to ensure the produced content is in accordance with our company’s guidelines.
Our ideal candidate should have a Bachelor’s degree in Communications, Journalism, English, or a related field and at least 2 years of experience in content management.
Responsibilities
- Create and implement content strategies that align with the company’s short- and long-term vision
- Assign content to Writers
- Plan and maintain a publishing schedule
- Use tools like Google Data Studio or [preferred tools] to analyze engagement metrics and website traffic
- Provide guidance and support to our content team
- Communicate with the content team and clients to ensure targets and deadlines are met
- Manage content distribution to social media to increase web traffic across various platforms
Requirements
- Bachelor’s degree in Communications, Journalism, English, or another related field
- Leadership qualities
- Ability to map out content that speaks to our target audience
- Familiarity with the popular content management systems
- Experience in managing social media campaigns
- Communication skills, both verbal and written, need to be excellent
Salary Ranges for Content Managers
Salaries for Content Managers depend on various factors, including their responsibilities, experience, certifications, and skills.
The table below shows how the average annual salary of a Content Manager varies across the States, according to Glassdoor:
City Entry-Level Median Top 10%
San Francisco, CA $63,000 $118,000 $221,000
New York, NY $53,000 $93,000 $163,000
Seattle, WA $43,000 $76,000 $132,000
Dallas, TX $44,000 $82,000 $152,000
Los Angeles, CA $45,000 $75,000 $124,000
Portland, OR $54,000 $70,000 $103,000
Austin, TX $48,000 $79,000 $129,000
Atlanta, GA $58,000 $89,000 $136,000
Nashville, TN $45,000 $73,000 $119,000
Tampa Bay, FL $39,000 $61,000 $79,000
Creating Your Job Ad According to the Type of Content Manager You’re Looking For
Writing a job description requires you to be specific. You have to make sure candidates are well informed about the responsibilities and expectations of the role they’re applying for to avoid miscommunication and misunderstandings during the hiring process.
Candidates should have a clear picture of the tasks they will be performing and the requirements they need to meet. Otherwise, you may have to waste a lot of your time weeding out underqualified applicants. To emphasize why it’s crucial for your job ad to be specific about the type of Content Manager you’re looking for, check out a few of these roles whose jobs may sound similar but are different:
- Digital Content Manager—Creates digital content strategies to raise brand awareness and monitors the performance of those strategies to gauge their effectiveness, as well as improve their performance by applying the best practices
- Editorial Content Manager—Is responsible for the development, optimization, and delivery of content that aligns with brand identity and caters to the target audience
- Content Lead—Oversees content development, presents content to clients, develops content strategies, manages a content team, and keeps track of SEO performance to ensure the best results
Similar Roles to Content Manager
If you want to hire other roles besides a Content Manager, consult the table below to find ready-made templates for similar positions:
- Copy Editor
- Metadata Editor
- Editor Job
- Managing Editor
- Content Marketing Manager
- Content Strategist
- Content Director
- Content Developer
- Chief Editor
- Content Coordinator
- Content Editor
- Social Media Copywriter
- Content Specialist
- Content Marketing Specialist
- Web Editor
- Magazine Editor
Check out our job description templates for every role on your content team.
Our Favorite Content Manager Job Descriptions
If you aren’t sure how to tailor your Content Manager job ad, you can always take a look at some other companies’ ones and see what they consider relevant when recruiting for this position.
We provide you with a few excellent job description examples you can draw inspiration from to sell your company to top Content Manager candidates:
- OCHIN – Content Program Manager
- Berry Global, Inc. – Content Program Manager
- Firebolt – Content Development Program Manager
Hiring Better, More Affordable Content Managers
Workello helps content teams hire better writers more consistently.
- Sign up for Workello
- Confirm your pre-optimized job description, writing assessment, and candidate notifications
- Distribute your Workello job ad across your favorite hiring channels
- Watch candidates stream into your Workello dashboard
- Send pre-hire assessments to promising candidates in one-click
Workello helps content teams assess and hire any type of writer—including copywriters, content writers, SEO writers.
Sign up now and send 5 automated writing tests to Political Writer candidates for free.
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