Web Content Producer Job Description Template

Our company is seeking a Web Content Producer to help us with executing our SEO campaigns by writing content and designing and publishing article pages on our website.

This position requires you to have experience in both content writing and content publishing roles, with basic knowledge of SEO and CMS being necessities.

As our Web Content Producer, you will be in charge of writing SEO-friendly articles that follow our brand voice and stylistic guidelines.

Once your articles are QA’d, you will need to publish the article on our website, making sure that the design of web pages meets our standards. This includes using proper images and creating infographics when necessary, as well as adding analytical tools’ trackers.

You will follow our predetermined publishing schedule and update existing pages when the need occurs.

We are looking for a proactive person who seeks ways to improve our content production, both visually and in terms of optimizing our SEO strategies.

Aside from the standard compensation, our company offers [list benefits] to their employees.

Responsibilities

• Research, write, and proofread content that adheres to our writing guidelines
• Publish finished articles and design article pages on our website
• Ensure the consistency of content and visual presentation 
• Create infographics when necessary
• Update published articles to reflect changes in SEO strategies
• Follow our content publishing calendar
• Use analytical tool trackers to allow our SEO Specialists to measure article performance
• Suggest improvements to our design and SEO practices

Requirements

• Bachelor’s degree in English, Journalism, or a related field
• 3+ years of experience in content writing (portfolio necessary)
• 2+ years of experience in content publishing
• Basic knowledge of SEO
• Advanced knowledge of CMS
• Knowledge of HTML/CSS is a plus
• Familiarity with Photoshop is a plus
• Ability to work independently

Salary Ranges for Web Content Producers

Salaries for Web Content Producers can vary based on their level of education, location, experience, contract length, employment type, and so on.

Here’s what the average annual salaries for Web Content Producers are in different states, according to Glassdoor: 

How To Customize Web Content Producer Job Description to Fit Your Company’s Needs

If you want to find the most qualified candidates for your company, you need to write a job description that will attract them, while at the same time dissuading unqualified candidates from applying.

No job description will help you get zero applications from unqualified candidates, but a well-written one will reduce their number significantly.

To do that, your job description must be as specific as possible. Go into detail about the requirements that your candidates must meet and list out all responsibilities that come with the position.

Companies have different expectations from Web Content Producers, and you should use your job description to make it clear what the role you’re looking for entails. The more specific you get, the fewer underqualified candidates will try to strike lucky and apply for the position.

You should also think about the title of the role as there are positions that sound similar but are essentially different, such as:

• Web Designer—Candidates of this type usually have extensive coding knowledge. They conceptualize and create layouts for the whole website, not just a visual presentation of an article 

• Web Content Writer—These candidates work on writing and editing content for websites. They can create a variety of long-form and short-form articles but don’t deal with publishing the content online

• Web Content Publisher—The position focuses on the publishing part of content production. Their job requires advanced knowledge of SEO and image editing programs

Similar Roles To Web Content Producer

If you’re unsure whether a Web Content Producer is the position you want to hire, check out this list of job descriptions for similar roles that may be a better fit for your organization’s needs:

• Multimedia Content Producer
• Production Editor
• Senior Content Producer
• Content Producer
• Web Content Associate
• Web Content Specialist
• Web Content Editor
• Web Content Publisher

Workello has an extensive database of pre-vetted job description templates for every role your content team needs.

Our Favorite Web Content Producer Job Descriptions

The best way to make your job description unique is to see how others have achieved that before you. You can get inspired by looking at already-published Web Content Producer job ads and seeing what they did that stands out.

The following job boards content some of the best Web Content Producer job description examples: 

1. Glassdoor
2. LinkedIn
3. Indeed
4. Monster
5. SimplyHired

Learn how to lower your content cost by 50% and hire top talent

The Only Way To Know a Content Manager Is Qualified Is To Conduct a Pre-Hire Assessment

Pre-hire assessments are a crucial part of your selection process. You cannot rely on what candidates say in their portfolios because there’s no way for you to check the validity of the content—unless you test them.

Although a vital step, candidate testing can turn into a nightmare if you start receiving tens or hundreds of work samples in your inbox. Organizing them is nearly impossible, so delegating this task to good skill assessment software would save you a tremendous amount of time you’d otherwise spend on manual work.

Workello resolves this issue in an instant—here’s how it works:

1. Sign up for a free Workello account and set up your hiring funnel in 90 seconds
2. Post your job ad anywhere with a unique Workello job ad link
3. Watch all the applicants stream into a single dashboard
4. Send an automated test to each applicant you select to filter out the unqualified ones
5. Reject, invite to an interview, or extend an offer to a candidate in just one click

Test Your Candidates and Hire Top Content Professionals With Workello

Our high-volume recruiting software allows you to assess the skills of any role on your content team and hire a top professional in record time. If you need to hire for a writing role of any kind, Workello provides you with top copywriting,  technical writing, and content writing assessments. Our software can also help you assess the skills of a content marketer candidate, or if your SEO team needs more support, you can test SEO writers and SEO copywriters in just one click. 

Once you receive a work sample, you can take a one-click action to move the candidate through the funnel, which will trigger an automated email containing the latest update.

Sign up for a Workello free trial to streamline pre-employment testing and hire the top 1% of talent.