Copywriter Job Description

Here’s the Copywriter job description template we used to scale our team from 1 to 45+ writers and editors. Learn how you can get 200+ writing candidates in under 72 hours with Workello!

Gordana

Mar 4, 2022

Gordana Sretenovic

HR Leader

I grew a team from two to forty five talented people, in just eighteen months. Systems, processes, and people.

See Full Profile More about our writing process

Written by Gordana Sretenovic

Copywriter Job Description Template

We are looking for a creative, imaginative copywriter who can create compelling, engaging, attention-grabbing copy that reliably converts. You’ll be expected to analyze client briefs, understand their target audience’s wants, needs, and pain points, and convert the clients ideas into high-quality copy. You’ll brainstorm ideas, different approaches and angles with other members of the creative team and the marketing department.

You’ll be expected to deliver first drafts within the agreed-upon deadlines, as well as revise your copy according to the feedback from the Marketing Manager and the clients. The copy must be error-free, and must align with the clients’ brands, guidelines, and tone of voice.

You’ll be creating copy for clients across various niches, including [list industries/niches], so previous experience in these industries is a huge plus. Our ideal candidate is a quick learner with at least two years of demonstrated copywriting experience.

Responsibilities

Creating unique, engaging copy for lead magnets, landing pages, sales pages, product pages, email campaigns, social media campaigns, etc.
Analyzing client briefs to understand their products/services, goals, and desires, in order to effectively incorporate them into the copy
Understanding different target audiences to ensure that the style, tone of voice, and the copy align with the clients’ requirements
Proposing compelling copy concepts to executives and other team members
Editing and revising the existing copy according to clients’ feedback
Monitoring the progress of ongoing marketing campaigns to identify top-performing pages, posts, and emails and apply the best practices to future campaigns
Meeting the proposed deadlines

Requirements

Bachelor’s degree in English, Journalism, Marketing, Communications, or any related field
Two to three years of experience in the industry
Top-level creativity and solid research skills
Flawless grammar, spelling, and punctuation
Sense of responsibility and organization
Ability to deliver original, compelling, engaging copy on time
Willingness to take feedback into account and improve further

Salary Ranges for Copywriters

Copywriters’ rates can differ greatly, based on their experience, the industry/niche they’re in, the scope of work, their geographic location, etc. To help you get an idea of how much you can expect to pay a copywriter, here’s a table that shows the average copywriter salary in various cities/states in the U.S, according to Glassdoor:

City	Entry-Level	Median	Top 10%
San Francisco, CA	$45,000	$74,000	$120,000
New York, NY	$47,000	$70,000	$105,000
Seattle, WA	$37,000	$59,000	$93,000
Dallas, TX	$39,000	$56,000	$80,000
Los Angeles, CA	$40,000	$64,000	$103,000
Portland, OR	$41,000	$60,000	$88,000
Austin, TX	$40,000	$60,000	$92,000
Atlanta, GA	$42,000	$58,000	$80,000
Nashville, TN	$37,000	$53,000	$75,000
Tampa Bay, FL	$36,000	$48,000	$65,000

How To Craft Your Job Ad Based on a Type of Copywriter You Are Searching For

If you want only qualified candidates to apply to the job position you are opening, you should be super-specific about the duties this role entails. If your clients are in the fashion industry, for example, but you hire a copywriter with extensive b2b experience, you’ll quickly learn that you’re not a great fit.

That’s why it helps to specify the industry that they should be familiar with, as well as the type of copy they’ll be expected to create. A super-talented copywriter should be able to create any type of copy, but if you need someone who excels at creating email campaigns—you should state that in your job ad.

Here are a few types of Copywriters you may need:

Web Copywriter—A web copywriter’s job is to create online copy, such as titles for pages, informational and ad copy, social network posts, and much more. Their responsibilities also include writing landing and product pages for different websites, banners, pop-ups, and other similar forms.

Technical Copywriter—These copywriters should cooperate with quality engineers, product managers, developers, and other tech writers to make high-quality written materials. They should make it easier for a non-tech audience to understand technical info by explaining it in simple words.
Email Copywriter—As their position name says, email copywriters make captivating email marketing campaigns that sell. Their job also often includes planning and putting together email sequences for different segments of the target audience.

Similar Roles to Copywriter

Being vague in your job ad is never a good idea. If you say you’re looking for a “copywriter,” anyone and everyone will apply. In fact, you’ll probably be swamped by applications from content writers that don’t understand the difference between content and copy.

To attract the best candidates, you have to be super-specific. And it all begins with advertising for the right role. If you’re looking for a copywriter with a specific skill set or previous experience in a particular field, check out these job description templates and fine-tune your job ad to perfection:

Get More Copywriter Job Description Inspiration

If you need additional ideas for customizing your Copywriter job ad, we bring you a few great and inspiring job description examples from the following recruitment platforms:

Spot the Best Copywriter From Hundreds of Applicants With Pre-Hire Assessments

When you’re hiring a new copywriter for your team, you risk getting swamped by hundreds of unqualified candidates if you just post a job ad and ask for jobseekers to turn in their resumes and work samples. Portfolio pieces have likely undergone several rounds of editing before they ended up in your inbox, and an extensive resume with numerous projects listed doesn’t directly attest to the copywriting skills. None of that ensures that a candidate is qualified—a top-quality copywriter should be able to prove their worth even without a resume.

By far, the best method of selecting top-quality candidates is pre-employment testing.

While testing is great, it quickly becomes a mare to manage it once you have to assess hundreds (if not thousands) of candidates. Without skill assessment software, you’ll need to message candidates manually, keep track of their progress, and make sure tests don’t get mixed up or lost in a sea of others.

Workello is high-volume recruiting software that automates the entire hiring process and helps you keep assessments under control. Once you create a free account, you can:

Set up your hiring funnel in under 3 minutes
Post job listings on job boards with the Workello link
Wait for applications to show up in your dashboard
Test copywriters to see if their skills match their portfolios
Assess, reject, and invite candidates to interview from your dashboard

Test Candidates and Streamline Your Hiring Process With Workello

With Workello, you’ll be able to manage hundreds of candidates from the moment they apply until you decide to send someone an offer. Workello automates the entire process and allows you to move candidates through the funnel without ever leaving your dashboard. You can use the platform to test content writers and copywriters. If you’re looking for SEO copywriters, you can use testing specific to them.

Sign up for Workello for free and get to the best copywriter faster than other companies.

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