B2B Copywriter Job Description Template

Our company is looking for an experienced B2B Copywriter to produce copy catering to a business audience. In this role, you will be responsible for creating copy for emails, social networks, newsletters, landing pages, and more. Working alongside a team of Marketers and Designers, you will ensure that the copy is consistent in style and tone of voice and representative of our brand.

Our ideal candidate should keep up to date with the best practices and trends in copywriting and boast excellent research, writing, and proofreading skills. Proven experience in copywriting in a B2B environment and a Bachelor’s degree in English, Journalism, or a related field are a must.

Responsibilities

• Writing engaging copy tailored to a business audience
• Ensuring that all content is on-brand, with a consistent style, quality, and tone of voice
• Creating high-quality content with little supervision and minimum revisions
• Ensuring that brand and messaging guidelines are followed
• Conducting independent research and consulting with subject matter experts to tweak your copy
• Collaborating with the design team to create eye-catching graphics that support the copy
• Keeping an eye on the latest trends in the industry and implementing the best copywriting practices

Requirements

• 3+ years of B2B writing experience
• Bachelor’s degree in English, Journalism, or a related field
• Ability to tailor copy to our target audience in each stage of the sales funnel
• Superior command of the English language 
• Understanding the business-to-business sales process
• Expert knowledge of B2B Marketing principles
• Excellent writing, self-editing, and research skills
• Exceptional organizational and time-management skills

Salary Ranges for B2B Copywriters

The average pay for B2B Copywriters varies greatly depending on a number of factors, including work experience, qualifications, industry, and geographic location. This is how salaries for B2B Copywriters differ from one state to another, according to Glassdoor:

How To Tailor a B2B Copywriter Job Description to Your Needs

The key to writing a compelling job description is to be as specific as possible when describing the position because it will deter unqualified people from applying. You’ll save time by not having to sift through dozens of portfolios and resumes from applicants who are not the best fit for the job.

To create an effective job ad that will attract top talent, you must tailor it to the specific type of B2B Copywriter you’re looking for, for example:

• Conversion B2B Copywriter—A highly persuasive Writer responsible for developing advertising concepts that result in increased sales
• B2B Tech Copywriter—Writes technical marketing materials, like brochures, case studies, and product guides

Similar Roles to B2B Copywriter

Take a look at our job description templates for roles similar to B2B Copywriters:

• SEO Copywriter
• Copywriter
• Senior Copywriter
• Conversion Copywriter
• Direct Marketing Copywriter
• Freelance Copywriter
• Automotive Copywriter
• Beauty Copywriter
• Radio Copywriter
• Medical Copywriter
• Fashion Copywriter
• Copywriter Intern
• Junior Copywriter
• Pharmaceutical Copywriter
• Social Media Copywriter
• Content Manager B2B

Check out our job description templates for every role on your content team.

Get More B2B Copywriter Job Description Inspiration

If you’re looking for some ideas for your B2B Copywriter job ad, look at some job description examples listed on the following hiring platforms: 

• Glassdoor
• Indeed
• LinkedIn
• SimplyHired

Spot the Best Copywriter From Hundreds of Applicants With Pre-Hire Assessments

When you’re hiring a new copywriter for your team, you risk getting swamped by hundreds of unqualified candidates if you just post a job ad and ask for jobseekers to turn in their resumes and work samples. Portfolio pieces have likely undergone several rounds of editing before they ended up in your inbox, and an extensive resume with numerous projects listed doesn’t directly attest to the copywriting skills. None of that ensures that a candidate is qualified—a top-quality copywriter should be able to prove their worth even without a resume.

By far, the best method of selecting top-quality candidates is pre-employment testing.

While testing is great, it quickly becomes a mare to manage it once you have to assess hundreds (if not thousands) of candidates. Without skill assessment software, you’ll need to message candidates manually, keep track of their progress, and make sure tests don’t get mixed up or lost in a sea of others.

Workello is high-volume recruiting software that automates the entire hiring process and helps you keep assessments under control. Once you create a free account, you can:

1. Set up your hiring funnel in under 3 minutes
2. Post job listings on job boards with the Workello link
3. Wait for applications to show up in your dashboard
4. Test copywriters to see if their skills match their portfolios
5. Assess, reject, and invite candidates to interview from your dashboard

Test Candidates and Streamline Your Hiring Process With Workello

With Workello, you’ll be able to manage hundreds of candidates from the moment they apply until you decide to send someone an offer. Workello automates the entire process and allows you to move candidates through the funnel without ever leaving your dashboard. You can use the platform to test content writers and copywriters. If you’re looking for SEO copywriters, you can use testing specific to them.

Sign up for Workello for free and get to the best copywriter faster than other companies.