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B2B Copywriter Job Description
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B2B Copywriter Job Description Template
Our company is looking for an experienced B2B Copywriter to produce copy catering to a business audience. In this role, you will be responsible for creating copy for emails, social networks, newsletters, landing pages, and more. Working alongside a team of Marketers and Designers, you will ensure that the copy is consistent in style and tone of voice and representative of our brand.
Our ideal candidate should keep up to date with the best practices and trends in copywriting and boast excellent research, writing, and proofreading skills. Proven experience in copywriting in a B2B environment and a Bachelor’s degree in English, Journalism, or a related field are a must.
Responsibilities
- Writing engaging copy tailored to a business audience
- Ensuring that all content is on-brand, with a consistent style, quality, and tone of voice
- Creating high-quality content with little supervision and minimum revisions
- Ensuring that brand and messaging guidelines are followed
- Conducting independent research and consulting with subject matter experts to tweak your copy
- Collaborating with the design team to create eye-catching graphics that support the copy
- Keeping an eye on the latest trends in the industry and implementing the best copywriting practices
Requirements
- 3+ years of B2B writing experience
- Bachelor’s degree in English, Journalism, or a related field
- Ability to tailor copy to our target audience in each stage of the sales funnel
- Superior command of the English language
- Understanding the business-to-business sales process
- Expert knowledge of B2B Marketing principles
- Excellent writing, self-editing, and research skills
- Exceptional organizational and time-management skills
Salary Ranges for B2B Copywriters
The average pay for B2B Copywriters varies greatly depending on a number of factors, including work experience, qualifications, industry, and geographic location. This is how salaries for B2B Copywriters differ from one state to another, according to Glassdoor:
| City | Entry-Level | Median | Top 10% |
|---|---|---|---|
| San Francisco, CA | $44,000 | $73,000 | $120,000 |
| New York, NY | $46,000 | $70,000 | $107,000 |
| Seattle, WA | $37,000 | $58,000 | $91,000 |
| Dallas, TX | $39,000 | $57,000 | $83,000 |
| Los Angeles, CA | $40,000 | $64,000 | $102,000 |
| Portland, OR | $41,000 | $59,000 | $86,000 |
| Austin, TX | $39,000 | $60,000 | $92,000 |
| Atlanta, GA | $42,000 | $58,000 | $80,000 |
| Nashville, TN | $36,000 | $52,000 | $73,000 |
| Tampa Bay, FL | $36,000 | $48,000 | $64,000 |
How To Tailor a B2B Copywriter Job Description to Your Needs
The key to writing a compelling job description is to be as specific as possible when describing the position because it will deter unqualified people from applying. You’ll save time by not having to sift through dozens of portfolios and resumes from applicants who are not the best fit for the job.
To create an effective job ad that will attract top talent, you must tailor it to the specific type of B2B Copywriter you’re looking for, for example:
- Conversion B2B Copywriter—A highly persuasive Writer responsible for developing advertising concepts that result in increased sales
- B2B Tech Copywriter—Writes technical marketing materials, like brochures, case studies, and product guides
Similar Roles to B2B Copywriter
Take a look at our job description templates for roles similar to B2B Copywriters:
- SEO Copywriter
- Copywriter
- Senior Copywriter
- Conversion Copywriter
- Direct Marketing Copywriter
- Freelance Copywriter
- Automotive Copywriter
- Beauty Copywriter
- Radio Copywriter
- Medical Copywriter
- Fashion Copywriter
- Copywriter Intern
- Junior Copywriter
- Pharmaceutical Copywriter
- Social Media Copywriter
- Content Manager B2B
Check out our job description templates for every role on your content team.
Get More B2B Copywriter Job Description Inspiration
If you’re looking for some ideas for your B2B Copywriter job ad, look at some job description examples listed on the following hiring platforms:
Hire B2B Copywriters the Right Way
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