Our company is looking for an experienced B2B Copywriter to produce copy catering to a business audience. You will create copy for emails, social networks, newsletters, landing pages, and more in this role. Working alongside a team of Marketers and Designers, you will ensure that the copy is consistent in style and tone of voice and representative of our brand.
Our ideal candidate should keep up to date with the best practices and trends in copywriting and boast excellent research, writing, and proofreading skills. Proven experience in copywriting in a B2B environment and a Bachelor’s degree in English, Journalism, or a related field are a must.
Writing engaging copy tailored to a business audience
Ensuring that all content is on-brand, with a consistent style, quality, and tone of voice
Creating high-quality content with little supervision and minimum revisions
Ensuring that brand and messaging guidelines are followed
Conducting independent research and consulting with subject matter experts to tweak your copy
Collaborating with the design team to create eye-catching graphics that support the copy
Keeping an eye on the latest trends in the industry and implementing the best copywriting practices
3+ years of B2B writing experience
Bachelor’s degree in English, Journalism, or a related field
Ability to tailor copy to our target audience in each stage of the sales funnel
Superior command of the English language
Understanding the business-to-business sales process
Expert knowledge of B2B Marketing principles
Excellent writing, self-editing, and research skills
Exceptional organizational and time-management skills
Salary Ranges for B2B Copywriters
The average pay for B2B Copywriters varies greatly depending on several factors, including work experience, qualifications, industry, and geographic location. This is how salaries for B2B Copywriters differ from one state to another, according to Glassdoor:
San Francisco, CA
New York, NY
Los Angeles, CA
Tampa Bay, FL
How To Tailor a B2B Copywriter Job Description to Your Needs
The key to writing a compelling job description is to be as specific as possible when describing the position because it will deter unqualified people from applying. You’ll save time by not having to sift through dozens of portfolios and resumes from applicants who are not the best fit for the job.
To create an effective job ad that will attract top talent, you must tailor it to the specific type of B2B Copywriter you’re looking for, for example:
Conversion B2B Copywriter—A highly persuasive Writer responsible for developing advertising concepts that result in increased sales
B2B Tech Copywriter—Writes technical marketing materials, like brochures, case studies, and product guides
Similar Roles to B2B Copywriter
Take a look at our job description templates for roles similar to B2B Copywriters:
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When you’re hiring a new copywriter for your team, you risk getting swamped by hundreds of unqualified candidates if you just post a job ad and ask for jobseekers to turn in their resumes and work samples. Portfolio pieces have likely undergone several rounds of editing before they ended up in your inbox, and an extensive resume with numerous projects listed doesn’t directly attest to the copywriting skills. None of that ensures that a candidate is qualified—a top-quality copywriter should be able to prove their worth even without a resume.
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